9 steps to improve your PR writing

PR Daily

Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Writing conversationally is not just about relaying facts. Let's look at some conversational writing tips that will help you to succeed. you might write, "I've seen how companies.".

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

The marketer’s guide to writing content for Gen Z

PR Daily

As Michael Brenner writes, “When you successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social media post they’ll share.”.

Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis.

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”

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How to Write a Professional Press Release

Business Wire

Include a quote that highlights the benefits of this announcement for the brand’s targeted audience and what the brand hopes to accomplish,” attribute this quote to a decision maker at the organization who had influence in the news being announced and state their role.

9 steps to better, more effective content writing

PR Daily

Writing sells. You don’t have to be the world’s foremost wordsmith to produce effective content, but improving your writing will make you more successful at work. You’re not just writing for yourself, are you? Time your writing.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? Traditionally, press release writing has been rather formulaic, stiff, and especially within the B2B universe, not surprisingly, corporate.

3 reasons why you should let us write your content

PR Daily

The post 3 reasons why you should let us write your content appeared first on PR Daily. Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience.

26 enticing, marvelous, memorable words to elevate your writing

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. A version of this post first appeared on Daily Writing Tips. The post 26 enticing, marvelous, memorable words to elevate your writing appeared first on PR Daily. Writing & Editing

How to write blogs humans want to read

PR Daily

Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. If you need help with active versus passive, the Purdue Online Writing Lab can help.

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier.

Should your brand speak up during a global crisis?

PR Daily

Here are three questions every PR pro should be asking about their brand right now. Mark Cuban was recently quoted saying that how companies respond to the coronavirus will define their brand for decades. We’ve seen brands step up in some amazing ways as this pandemic has progressed.

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How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth. Fighting brand dilution from within.

Brand 170

5 writing tips for marketers

PR Daily

Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. That’s why throwing industry jargon or “branded” terms on your products and service pages is a bad idea.

Should everything you write sound like Hemingway?

PR Daily

It's become common to hear the writing advice, "You need to write more like Ernest Hemingway!". The writing expert usually means your writing should be more concise, with more muscular verbs. However, one can’t help but wonder, is that really the best/only way to write?

How to Write More Effective Press Releases with 6 Examples

Meltwater - PR

Simply put, they help bring visibility to a brand. Press releases are a staple of the PR professional’s world. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach

How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers.

5 writing secrets to bolster your email campaigns

PR Daily

Writing great subject lines is the first step to eliciting clicks and opens. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The post 5 writing secrets to bolster your email campaigns appeared first on PR Daily.

5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Challenging though it is, there are ways to balance hectic schedules with creating space for good writing. Tackle longer writing assignments in pieces.

Should you write for free?

PR Daily

Should you write for free? Write for free : There''s never been a better time to find writing gigs. So what of the value of having your byline published, building your brand, your published writing as credential? Write it the same way you write for pay.

6-step guide to writing a successful influencer brief

Agility PR Solutions

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand.

Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about!

Maine PR Maven

A brand is not a logo or a tagline. A brand is the feeling that a customer gets when they think of a company. The post Marketing Minute 2: Write your company’s brand manifesto and give ‘em something to talk about! Branding Public Relations

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

8 timeless writing tips from David Ogilvy

PR Daily

Writing is a big part of increasing your company’s visibility. From website copy and e-newsletters to blog posts and social media updates, your business depends on your ability to write well. Here are eight of his writing tips: 1. Write the way you talk.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

How to Use AI to Build a Brand Narrative


AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Which authors are writing about that topic.

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A Newbie’s Guide to Writing AdWords Ads

Shift Communications

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement.

6 deadly sins of nonprofit writing

PR Daily

Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing. Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good.

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?

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10 Knock-Their-Socks-Off Press Release Headline Writing Tips


We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it Were a Front Page Article. This is a great strategy to appeal to journalists who you want to write about your news. Write the Headline Last.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Here’s how they argue that your brand should think about video during this or any other crisis. Brand managers can take advantage of this, even with adjusted campaigns during the pandemic. Twitter reports that only 37% consider it insensitive for brand managers to continue advertising.

25 ways to tighten your writing

PR Daily

Is it really possible to edit your own work when all the words you just finished writing are so precious? Yes, it can be done—and for the sake of making your writing stand out, it must be done. Try to stick to "I" voice or "you" voice throughout one piece of writing.

7 tips for writing winning award submissions

PR Daily

Awards can be used to attract new clients; an award from a reputable organization gives a brand instant credibility and allows it to be seen as a leader in its industry. Follow these seven tips to write a winning award submission: 1.

The Secret to Writing Memorable Key Messages

Action PR

These are the main points you want your audience to understand and associate with your company or brand. The secret to writing key messages is to make them memorable, relevant and meaningful. A good key message should slip effortlessly into conversation and copy writing.