Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. Guest Post by Elise Perkins.

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Product Launch Measurement How To Course 40

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. A version of this article appeared on Forbes. .

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. One in five bloggers write 1500+ words per article. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success.

Blogging 107

Blogging Survey B2B Analysis 107

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? It was subjective. What is it?

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Data-Driven PR Strategy Data Measurement 150

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. By Liza Batallones Generative AI is advancing at an incredible pace.

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Publicity Training Data Tools 52

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Are articles well-written, thoughtful, and well-researched?

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Analysis SEO Guidelines Google 90

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.”

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Advertising Advertising Data LinkedIn 150

Stephen Waddington

JULY 6, 2022

Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. This article is related to my area of study investigating the potential for public relations to operate as a management discipline.

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Publicity Ethics Training Education 167

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Measurement Metrics for Social Influencer Programs on Instagram. The above suggestions for Instagram measurement are a starting point.

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Instagram Measurement Twitter Customer Service 100

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2014: Focusing on a Few 2014 Content Marketing Predictions.

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Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

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Measurement Case Study Twitter Google 86

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. As of late August 2014, the Analytics’ platform has been available to all users. Does your audience tend to click on articles specifically related to a certain topic?

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Analytics Twitter How To Social Media 163

Cision

AUGUST 10, 2015

A guy I know posted this article about…. According a 2014 study by Proskauer, 36 percent of employers actively block access to social media sites, a number that has increased by 7 percent from the previous year. Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that….

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Training Employee Social Media Company 120

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Americans listen to 18 percent more podcast audio than in 2014, a total of 21 million hours each day.

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B2C Content Marketing B2B Mobile 120

Polaris

DECEMBER 18, 2014

In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? So here is my big prediction for next year.

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Trends Marketing Pinterest Social Media 135

Melissa Agnes

AUGUST 7, 2014

The 2014 World Cup and the protests in Brazil. Readings reflect the hybrid principle: It’s key to have articles and textbooks for students to use as a foundation of understanding of the field. Have them do primary research looking at crisis issues and construct measurements and scale items to fit their research inquiries and questions.

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Crisis Communications Crisis Communications Exercises 262

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). In 2014 Joe joined ISEBOX, a leading communications cloud platform, leading sales and marketing efforts. So, now what?

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Media Analytics Technology Corporate 79

Bad Pitch Blog

DECEMBER 31, 2013

This one''s from a sales person and it makes us look forward to 2014. >>> As we look ahead to 2014, we know we offer one of the best ways of handling that THING that always occurs at the end of the year. Thanks for reading and here''s to an amazing 2014. WHY are we publishing a post on New Year''s Eve?

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Pitching Leadership Measurement Company 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. The post What’s in Your Fall 2014 Communications Toolkit?

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Communications Tools Google Resources 383

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. billion unique visitors read about the Redskins’ training camp in 2014. Let’s take a look: 1.

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Report Measurement Media Comparison 40

Wadds Inc.

JULY 6, 2022

Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. This article is related to my area of study investigating the potential for public relations to operate as a management discipline.

Publicity 73

Publicity Ethics Training Education 73

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. To a large degree it’s a measure of trust.

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Reputation System Employee Airlines 100

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 7) PR Measurement: A Pulse Check on How Communicators Show Value. That’s the number of transactions – since 2014 – where the ownership of a business has changed hands in the formation of what is currently Cision.

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Blogging Publicity Marketing Survey 80

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

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Analytics Measurement Crisis Communications Tools 50

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. In short, the technology can tell you if someone read a story you earned – and later visits your website – without a referral link in the article. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable.

Industry 88

Industry Media Technology Employee 88

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Test and learn.

Media 103

Media How To Advertising Advertising 103

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. 2014 Edition. Follow Team Geben on Twitter for more articles and resources throughout the week. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 10 Super Simple Ways to Be a Better Writer.

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Case Study Retail Resources Twitter 49

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Thank you for reading this article. Contrary to popular belief, startups don’t simply take off or flop; founders must actively push them to succeed. Business Plus.

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Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. If someone clicks an article today and visits your site tomorrow, Cision can tell you that. Only two other companies that I’m aware of are currently able to measure earned media in this way. This stuff is expensive.

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Internal International Data Media 64

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. They still must take additional action.

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Google SEO Web Comparison 60

PR Conversations

OCTOBER 28, 2014

Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent. By Anne Gregory, PhD, FCIPR. That is how large our contribution is.

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Leadership Publicity Government Journalism 111

Practical Law Construction

MAY 20, 2020

The TCC has recently grappled with these issues in A Company v X and others , granting an injunction to restrain a group of expert witness companies from providing both delay and quantum expert services, despite setting up different teams, in different countries and putting in place measures to protect confidentiality.

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Groups Company Construction Policies 52

PR Breakfast Club

JULY 31, 2014

Take a moment to read a couple of recent articles and information about each media contact, and tailor your pitch accordingly. For example, a friend of mine recently noticed a contact on her outreach list used an old picture of SPAM (the canned meat not the emails) in an article. Nine times out of ten it pays off.

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Pitching Construction LinkedIn Engineering 47

Sword and the Script

AUGUST 13, 2019

Some articles I’ve read cite 11 acquisitions in its recent history. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology.

Technology 12

Technology Software Company Marketing 12

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? In early July 2014, CIPR held a public debate around wearable technologies.

Publicity 87

Publicity Ethics Technology Government 87

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. In the article referenced above, Robert Young questions whether platforms like myyearbook might soon challenge MySpace’s dominance. percent (60 times Facebook’s engagement rate of.07 07 percent).

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Instagram Fashion Sports Pinterest 120

Deirdre Breakenridge

DECEMBER 30, 2014

A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. ” In 2014, I also frequently found myself saying: To our kids … “You’ll have plenty of time to do that,” or “All we have is time.” ” “I shouldn’t have wasted time doing that.”

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Social Media Meeting Course Community 325