Shift Communications

DECEMBER 23, 2014

Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? Just as you wouldn’t use a unit of mass to measure speed, it is neither logical nor effective to use sales goal metrics to measure the success of PR. The size of an ocean in Newtons? Of course not. Marketing Analyst.

Comparison 94

Comparison Measurement Blogging Engineering 94

Shift Communications

DECEMBER 29, 2014

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Here at SHIFT, we looked to end the debate by creating a quiz that measures one’s social media proficiency and determines, once and for all, if folks are true gurus. Want to see how to do this for your blog?

Analytics 102

Analytics Google Social Media Agency 102

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

The Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Social Media 279

Social Media Strategy Pinterest Media 279

Onclusive

FEBRUARY 10, 2020

Avast developed Avast Antivirus in 2014. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Onclusive PR Attribution is in no way impacted by the Jumpshot closure. Some background on Jumpshot and browser plug-in data sources.

Media 273

Media Privacy Data Analytics 273

Institute for Public Relations

AUGUST 10, 2023

… Continue reading How Should Communication Scholars Address Logical Issues in Research?

Communications 52

Communications Measurement Education 52

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR 20/20

FEBRUARY 4, 2015

It had to be the most overused statistic of 2014. Strategy Measurement Content' By now you''ve undoubtedly heard it, especially if you''re in marketing. Can you guess what it is?

How To 40

How To Measurement Strategy Marketing 40

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. What are the best tools for measuring success on social media? What analytics do you measure? A Guest Post By Rebecca DeLuca. How can we turn nonprofit audiences into volunteers and/or donors?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Stephen Waddington

JANUARY 10, 2019

Another study by John Hopkins University in 2014 (opens as a PDF) used natural language processing to identity and analyse four mental health conditions including post-traumatic stress disorder (PTSD), depression, bipolar disorder, and seasonal affective disorder (SAD).

Twitter 68

Twitter Publicity Measurement Healthcare 68

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. She founded ep communications in 2014 after seven years of working for trade associations and think tanks.

Product Launch 40

Product Launch Measurement How To Course 40

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . Inside Square’s Winning PR Strategy.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Stern + Associates

JULY 18, 2023

What to Do When GDP Doesn’t Tell the Whole Story Another area technology increasingly touches, often in unquantified ways, is world economies, and Brynjolfsson advocates for a new way to set of metrics that do a better job of measuring not only technology’s contributions to the economy.

Technology 77

Technology Measurement Government Policies 77

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Cision

OCTOBER 6, 2016

I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

MAY 8, 2017

That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Social Media 140

Social Media Strategy Pinterest Media 140

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. in July 2014: 61 comments. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. In 2014, ‘several per week’ was the most popular answer.

Blogging 106

Blogging Survey B2B Analysis 106

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. Department of Labor’s Bureau of Labor Statistics, that might surprise you: 1.

Trends 150

Trends Publicity Data-Driven PR Government 150

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. Writers measure copy in words, inches or pages. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.

Guidelines 151

Guidelines Survey Google Study 151

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

We will apply rigor to outcomes measurement. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

Stephen Waddington

OCTOBER 22, 2019

The Cision Cloud platform includes listening, influencer identification, content planning, channel distribution and measurement. Cision’s media attribution model provides a means of quantative digital measurement but requires a cookie to be dropped on an earned media website. We’ve got communications in our sights,” he said.

Tools 60

Tools Enterprise Software Technology 60

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. How to measure the quality of your audience”. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”.

Trends 104

Trends Social Media Analytics Media 104

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? It was subjective. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

The Resolution Blog

FEBRUARY 2, 2018

Regular team days out and lunches Bonus scheme Flexible working: some days from home are possible Flexible holidays Apply now > Job Application Form Part time/full time options considered Salary dependent on experience CoverageBook was founded in late 2014 and is based in Brighton, UK.

Education 136

Education Tools Creativity Writing 136

The Resolution Blog

FEBRUARY 1, 2018

CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

JULY 31, 2018

I first met Tim when I was President of the CIPR in 2014. “ To be correctly termed, PR has to contain three elements in almost equal measure: truth, concern for the public interest and dialogue. ” Tim Travers-Healy is a founder of the IPR, and former President.

Publicity 63

Publicity Video YouTube Interviews 63

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139