Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. We flew cheaper, in nicer planes, free wifi, no hassle for carry-on luggage, no additional charges for anything, we had leg room… – Facebook, December 18, 2014.

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 7) PR Measurement: A Pulse Check on How Communicators Show Value. That’s the number of transactions – since 2014 – where the ownership of a business has changed hands in the formation of what is currently Cision.

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 174

Marketing Employee Content Marketing Training 174

Cision

FEBRUARY 3, 2016

It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. billion in 2014 to 6.3 Brands can generate revenue, measure success, collect customer behavior and follow competitors closely. billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

NOVEMBER 1, 2016

As Scott Redick, now the managing director of creative strategy at Charles Schwab, said in a Harvard Business Review column : “Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. Can we measure success without being intrusive? The Bottom Line.

Strategy 48

Strategy Brand Branding Retail 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 1, 2016

88% measure content marketing ROI. 2014 – Study: Effective Content Marketing Has One Element . As I do every week, I’ve called out points that stood out for me in three articles below and recommend perusing each one in greater detail. Has your B2B agency stopped bringing creative content ideas?

Content Marketing 60

Content Marketing Marketing B2B Survey 60

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? In early July 2014, CIPR held a public debate around wearable technologies.

Publicity 87

Publicity Ethics Technology Government 87

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. In the article referenced above, Robert Young questions whether platforms like myyearbook might soon challenge MySpace’s dominance. Image: Eva Rinaldi ( Creative Commons ). 07 percent). ” – Rihanna.

Instagram 120

Instagram Fashion Sports Pinterest 120

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard).

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

ZudePR

JUNE 6, 2016

I also have stopped reading articles or watching videos online without intention. This helps me not lose important educational articles, but manage it in my off-hours. (On 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Prayer and meditation. Daily intensive exercise.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

MAY 7, 2020

In a recent article on The Content Strategist , Jay Acunzo explains that in the past, marketing was all about getting attention. What metrics do they use to measure those goals? How you measure it is a bit trickier. I often cite SugarString , a controversial tech news site started by Verizon in 2014.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111