Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( State of Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. Land Your Dream Job Through Social Media Savvy (client). 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. How to Use Social Media to Recruit Top Candidates.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. prprochat — Gerard F.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. One in five bloggers write 1500+ words per article. In 2014, ‘several per week’ was the most popular answer.

Blogging 109

Blogging Survey B2B Analysis 109

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. As of late August 2014, the Analytics’ platform has been available to all users. After all, social media is not just about you. Twitter Cards.

Analytics 163

Analytics Twitter How To Social Media 163

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results? Social Media' What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. The Coalition of Public Relations Standards recommends using “shared” metrics as a way to evaluate paid, earned and owned media.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

Measurement 86

Measurement Case Study Twitter Google 86

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Melissa Agnes

AUGUST 7, 2014

The 2014 World Cup and the protests in Brazil. Readings reflect the hybrid principle: It’s key to have articles and textbooks for students to use as a foundation of understanding of the field. Have them do primary research looking at crisis issues and construct measurements and scale items to fit their research inquiries and questions.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. What does my audience like to do outside of my industry? 5 Outside-the-Box Content Marketing Ideas.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. This includes paid, earned, shared and owned (PESO) media. Content published alongside earned media.

Media 103

Media How To Advertising Advertising 103

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social? A solid media center solution will help solve all of these challenges for you.

Media 79

Media Analytics Technology Corporate 79

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City. billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable.

Industry 91

Industry Media Technology Employee 91

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. The availability of in-flight Wi-Fi was a selling point for travelers, surfacing in 15 percent of social discussion.

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Social media begins to splinter.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

OCTOBER 6, 2020

From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media. Your team can keep an eye on important company announcements, key influencers, or monitor major articles on industry topics more broadly.”

Software 176

Software SEO Company Tools 176

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. 4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy. How to Build a Retail Social Media Campaign. Social Media Press Release 3.0: 2014 Edition. Cheers and happy reading! . 10 Super Simple Ways to Be a Better Writer.

Case Study 49

Case Study Retail Resources Twitter 49

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. billion unique visitors read about the Redskins’ training camp in 2014. Impressions.

Report 40

Report Measurement Media Comparison 40

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. To a large degree it’s a measure of trust. Figure out where they’re active on social media.

Reputation 100

Reputation System Employee Airlines 100

Stephen Waddington

DECEMBER 5, 2018

The value of earned media lies in independent editorial published at scale. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 64

Internal International Data Media 64

MaccaPR

NOVEMBER 1, 2016

While I don’t think it’s a great photo (cats don’t listen to art direction), the pet food retailer was able to turn an innocuous social media post into a powerful customer engagement tool. A single engagement with one of its social media channels doesn’t answer the “why me?” Can we measure success without being intrusive?

Strategy 48

Strategy Brand Branding Retail 48

Cision

JUNE 22, 2015

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. In 2006, MySpace was the biggest social network in the world.

Instagram 120

Instagram Fashion Sports Pinterest 120

PR Conversations

OCTOBER 28, 2014

It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

PR Breakfast Club

JULY 31, 2014

Digital Reach looks at a sample of sites and examines the relationship between each site’s UVPM and corresponding social media share counts. Factoring in sharing activity from more social platforms improves the accuracy of Digital Reach scores by giving PR pros an expanded view of a site’s global audience.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Sword and the Script

AUGUST 13, 2019

Some articles I’ve read cite 11 acquisitions in its recent history. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology.

Technology 12

Technology Software Company Marketing 12

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40