Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. The headline in the first draft of this article was “CMOs, can you justify the importance of communication and defend your position?” Which of our actions are we measuring and how are we assessing those?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement.

Measurement 220

Measurement Data Analytics Technology 220

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 272

Measurement Strategy Software Analytics 272

PR Conversations

JUNE 28, 2020

The prompt for this article is a Twitter thread, so I will attribute its beginnings. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Jesper Anderson tweeted: Who coined the acronym PESO originally?

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Onclusive

MAY 24, 2017

Our in-house data scientist, Fletcher Stump Smith , spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement.

Measurement 150

Measurement Analytics Data Product Launch 150

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. Watch a video summary of this article on the CommunicationsMatch YouTube Channel.

Measurement 247

Measurement Communications Banking Crisis Communications 247

NewsWhip

OCTOBER 20, 2021

Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

PRSay

DECEMBER 30, 2022

5 Ways to Measure PR Performance, Value and ROI (January). • And here is our top-five list from Strategies & Tactics , PRSA’s award-winning publication. Views are based on visits to our online edition as determined by Google Analytics.). Elevating Your Game in Crisis Communication (May). •

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info. Talia James Armand.

Media 370

Media Measurement Reputation Examples 370

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? New PR Measurement Course.

Measurement 113

Measurement Analytics Course Advertising 113

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? For more interesting articles from us check out these posts: What is Evergreen Content and Why is it important for PR’s?

Measurement 62

Measurement How To Comparison B2C 62

Katie Paine's Measurement Blog

APRIL 10, 2023

If you’re just taking baby steps towards good measurement practices we want to provide you as much help as we can for free. Join the club and you’ll get access to all of our most popular articles and to our K.D. Paine’s Measurement Advisor Blog that will keep you abreast of all the latest industry trends and developments.

Measurement 40

Measurement Trends Blogging Industry 40

NewsWhip

SEPTEMBER 22, 2022

But just how exactly can you measure brand reputation with RTMM? Unlike traditional media, RTMM allows brands to measure public interest when it comes to their online presence. From article features to Instagram Reels , brands will know which media sources are covering them in real time and on which specific channel.

Reputation 88

Reputation Measurement Brand Branding 88

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

The Resolution Blog

APRIL 12, 2017

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. Her team work with media evaluation agencies, PR teams and directly with brands to add rigour and professionalism to the measurement process. Download your free copy now.

eBook 120

eBook Measurement Report Data 120

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 114

Measurement Communications Survey Web 114

Awario

JUNE 3, 2020

It seems to be everywhere, yet, it’s not that easy to understand and even harder to measure. In this article, we’ll break down the metrics behind brand awareness, and look at how to measure and increase them. Brand awareness is a term that’s hard to ignore for newcomer marketers and entrepreneurs.

Measurement 78

Measurement How To Brand Branding 78

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. You could, in theory, go door to door and ask of every known subscriber to the newspaper whether they read the article, and if so, what they thought of it. click to tweet this.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. million a day, and the engagement around the Boeing strike tops out at 5000 a day.

Measurement 40

Measurement Crisis Crisis Management Data 40

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Simply counting the number of articles that mention your competition can be highly misleading. 2) Don’t just track the placements, measure which articles are trending on social media. This article originally appeared in Forbes.

Media 397

Media Pinterest Measurement Trends 397

Onclusive

JUNE 22, 2016

I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […]. A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

Agency 218

Agency Measurement Media Engineering 218

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Onclusive

NOVEMBER 8, 2023

With large volumes of content being produced across various platforms such as social media, news articles, and more, it can be overwhelming to sift through all the info. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

With large volumes of content being produced across various platforms such as social media, news articles, and more, it can be overwhelming to sift through all the info. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195

How To Tools Analytics Reddit 195

Axia PR

SEPTEMBER 15, 2020

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. An Entrepreneur article claimed “marketing without PR is like a dream without a goal.”

Measurement 62

Measurement Guidelines Corporate Social Media 62