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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” Your team can keep an eye on important company announcements, key influencers, or monitor major articles on industry topics more broadly.”

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Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. To a large degree it’s a measure of trust. Follow me on Twitter for daily Digital PR updates.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

billion in 2014 to 2.17 Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2016. Think again.

How To 129
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What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

billion in 2014 to 2.17 Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2016. Think again.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). I also have stopped reading articles or watching videos online without intention.

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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?