ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

Brand 160

Brand Branding Viral Crisis Management 160

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off.

Leadership 147

Leadership B2B Study LinkedIn 147

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. .

Technology 125

Technology Television Analytics Radio 125

PRSay

OCTOBER 5, 2020

percent, suggesting a growing threat to worker productivity and engagement. Employees can work when they’re most productive but can also take time during the day (depending on company policy) for personal priorities, like family commitments and exercise. Empowered employees should manage and share their own productivity.

How To 182

How To Employee Survey Exercises 182

PRSay

JANUARY 17, 2019

Though turnover rate throughout the years has been cyclic — departure totals increased by 95 between 2013 and 2014, for instance, only to decrease again by 120 by 2015 — Andrew Challenger, vice president of Challenger, Gray & Christmas, sees 2018’s spike in C-suite shakeups as a product of both economic uncertainty and newfound scrutiny into the (..)

Study 86

Study Ethics Leadership Technology 86

Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. Virality May Be Dependent Upon the Product and Medium. Viral Content Has a Distinctive (Extended) Distribution.

Viral 120

Viral Journalism Advertising Advertising 120

Melissa Agnes

JULY 17, 2014

In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, Innovative is defined as: (of a product, idea, etc.) When it comes to business-speak, all-things innovative took a beating in 2013: The Wall Street Journal names it as one of the year’s most hated buzzwords. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. That was the second coolest project I’ve ever worked on in my career.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

FEBRUARY 20, 2024

” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” What exactly is that?

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

FEBRUARY 23, 2021

Padhye was promoted to CTO in August of 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013. He has also been an integral part of every other major release in recent years. . “I My inclusion on this list is really a reflection of the work the entire team is doing.”.

Analytics 78

Analytics Technology Instagram Leadership 78

Mark My Words

AUGUST 24, 2021

The programme – which is called Heart Of Invictus – will be produced by Harry and Meghan’s Archewell Productions company and follow competitors as they prepare for the 2022 games. ” Meghan’s animated series – titled “Pearl” – is already in the works.

Privacy 60

Privacy Film Company 60

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. The company also runs traditional product-focused ads, which perform better than its social issue posts.

Consumer 65

Consumer Retail Community Company 65

Cision

SEPTEMBER 28, 2015

Another way that brands leverage multiple influencers is through ambassador programs, where they share exclusive information and products with a group of influential fans in order to create awareness and goodwill for the product. Tile App received praises for multiple posts on productivity. References: 1 Soat, Molly. 7/8: 16.

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. Guest Post by Jen Zingsheim. Hello folks!

Analysis 90

Analysis Measurement Tools Meeting 90

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 They sit alongside a broadcaster’s programme output or promote an organisation’s intellectual property, products and services. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2018. Data for the US market is comparable.

Measurement 90

Measurement Analytics Comparison Data 90

Cision

DECEMBER 30, 2015

Where products are manufactured, current Good Manufacturing Practices (cGMP) must be followed. Testing for quality, dose strength and purity are examples of how the pharma industry’s experience can bring a safer and more consistent medical marijuana product to market, versus patients purchasing leaves and buds from a local dispensary.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

According to Gallup’s 2017 State of the American Workplace, companies in the highest quartile of employee engagement experience 17% higher productivity, 20% higher sales, and 21% higher profitability than others. In 2013, General Electric embarked on a program to make their employees brand ambassadors – for the express purpose of recruiting.

Internal 136

Internal International Communications Employee 136

Cision

APRIL 2, 2015

YETI Coolers launched its #BuiltForTheWild campaign, which asked customers to show themselves using their product when they go hiking, climbing or any other adventure. “(The By offering a storytelling platform for our passionate consumers, we’re constantly sharing impactful, authentic stories that justify the investment in our products.”.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. What are some of the most important video production elements for beginners to master? The most important element is finding people in-house (or freelance) who have a knack for video production. Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Cision

SEPTEMBER 15, 2016

I have stayed in the media/communications field because the industry is constantly changing and it’s a great environment for developing innovative products to serve interesting audiences. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013.

Journalism 0

Journalism Policies Strategy Survey 0

Landis PR

MARCH 27, 2023

I tend to only get pitches for sports products and baseball books, but let’s just say that any device invented in the past several years that might improve athletic performance, I’ve gotten an email or 12 about it. Describe one of the wackiest proposals/ideas you’ve been sent. What story or stories are you most proud of?

Meeting 52

Meeting Sports Media Pitching 52

Cision

AUGUST 7, 2015

According to a 2013 Pew Research Center study , 72 percent of adults get most of their news from friends and family, including via social media. Sixty-seven percent of journalists reported that they use social media for up to two hours daily, and 58 percent say it has improved their productivity. They love it and they hate it.

Social Media 120

Social Media Journalism Media Study 120

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 98

Survey B2B Marketing Trade Shows 98

NewsWhip

MARCH 11, 2020

Under the Data for Democracy program, we’ll offer low-cost access to our products to universities, NGOs and, in some cases, media companies engaged in key, high-impact projects that combat misinformation and improve public understanding of our new media ecosystem. . NewsWhip research center library of white papers . Access to NewsWhip Spike.

Data 99

Data Resources Technology Analytics 99

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. Describe the craziest or most fun story you have written.

Meeting 90

Meeting Transportation Media Journalism 90

NewsWhip

OCTOBER 24, 2022

She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As

Data 68

Data Trends Journalism Print 68

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Think tutorials, campaign kickoffs and product launches. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

Ishmael's Corner

SEPTEMBER 16, 2014

Given that every publication in the free world — and some in the paid world — covers Apple’s product announcements, coming up with a fresh story angle to lead into the actual press event is like trying to differentiate celery. It turns out seven companies in the S&P 500 spent more on R&D than Apple in 2013 and Q2 of this year.

Journalism 145

Journalism Storytelling Financial Pitching 145

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Dorie tells us to scratch out the notion that multitasking equals productivity. Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Marketing a dangerously misunderstood product. Marketing a product with changing legality.

Company 78

Company Marketing Education Data 78

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. A veteran producer of two podcast shows and a featured guest on many, Barbara Rozgonyi’s latest podcast, Growing Social Now, is in production.

Strategy 52

Strategy Case Study Marketing Energy 52

Stephen Waddington

JULY 10, 2018

It’s as close to a traditional print product or newsstand as is possible to find on the web. RSS fell out of popularity as a standard in 2013 when Google retired its Google Reader product. It's unlikely that you'd every be served content that was contrary to your opinion. You’ll need to follow links and pay for the full article.

Web 68

Web Google Mobile Print 68

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? We’ll tell you.

How To 120

How To Marketing YouTube Study 120