Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). I’m excited to be gearing up for Social Slam 2013. Gearing Up For Social Slam 2013 is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. Social Slam 2013 Recap: From the Eyes of an Organizer. Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. However, Social Slam 2013 was awesome, and that makes me happy. A tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. The Most Important Thing that I Didn''t Hear at Social Slam 2013.

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Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The actions of individuals, in their communities, control how their neighborhood evolves. The recent Libya Build 2013 saw hundreds of foreign companies participating. So with Libya Build 2013 wrapped up, I decided to head off on a little desert safari. Successful Libya Build 2013 Highlights Potential For a Bright Future is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Successful Libya Build 2013 Highlights Potential For a Bright Future.

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!

Three Random Thoughts on April 19, 2013

Waxing UnLyrical

Boston_Police) April 20, 2013. In less than a decade, we have gone squarely from having to depend on “the media,” to becoming “the media” ourselves, when we use the communication platforms and tools at our disposal wisely, and have built up enough of an audience and, ideally, community, to help us get the word out. Three Random Thoughts on April 19, 2013 is a post from: Waxing UnLyrical. Friday, April 19, was an interesting day.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Marketing Philanthropy Public Relations Shonali Burke accountability in business behind the brands international women's day 2013 IWD 2013 oxfam americaDo you know how your favorite brands measure up on the issues that matter to you?

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. As a marketer, I found this information on where they want to focus their marketing for 2013 interesting: What does this mean for people like me (and, perhaps you)? Happy International Women’s Day!

While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

As a business, you should concentrate on building an engaged community, not necessarily a huge one. If you have a strong community , they will be there when you come back. ” If you haven’t been able to build a strong community, then falling off social is pretty much suicide… assuming social is a critical driver for your business (see #2 above). But had the client not also been a part of my community, I doubt they would have been as understanding.

Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Do you have a great community building strategy? Blogging Business Career Communication Community Building Guest Posts Networking Social Media Twitter 12 Palms Recovery Center alltop.com blogging build a network Followerwonk pitching Public Relations technorati Twellow Guest Post by Alicia Lawrence.

Celebrating Women’s History Month

Waxing UnLyrical

The grandmoms who teach young women important lessons , or devote time to improving their local communities. Community Building Events Karelyn Lambert Social Media empowered women facebook event inspiring women women's history monthFor a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?).

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Monday Roundup: Building Business Relationships

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Business Client Relations Community Building Networking Resources Shonali Burke Weekly Roundup building business relationships community building Happy Monday! Are you ready for the week ahead? Well then, let’s get right to this week’s round-up! Relationships are the foundation of any business.

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? If you didn’t know I was a Chobani brand ambassador … well, I am. So let me get that out of the way right at the start.

Facebook: Improving Employee Communications?

Waxing UnLyrical

Ancita Satija Community Building Guest Posts Social Media Employees Engage facebook Six Degrees PR YammerWhether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I know.

Should You Brand Your Business Email Address?

Waxing UnLyrical

Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far.

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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Tinu Abayomi-Paul (@Tinu) February 25, 2013. Civility builds community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. xPotomac was a hit.

No More Apologies

Waxing UnLyrical

To quote what you so often tell ethnic communities, ‘It’s time for you to step up to the plate, take responsibility, and stop taking what I have earned,’ my integrity, my dignity.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. A story has been making the rounds this week, and which I finally read a couple of days ago.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

I love the collaborative energy, thoughts and community. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. But I hate the ugly side of social media sharing; especially when kids are involved.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community. It takes someone who has earned the respect and admiration of his community, so much so that they go to bat for you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I think I’ve mentioned this before, but I rarely do book reviews.

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15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

In PR : Work as a community manager, or have a component of community management as part of your responsibilities? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard.

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

Tracking your account’s metrics and the engagement of your community can help you learn more about your audience, grow your existing followers, understand what your audience values, and convert your followers into loyal customers. For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!).

Taking Your Blog Post Series on the Road

Waxing UnLyrical

Nick Kellet is co-founder of the social curation platform Listly , that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts. Blogging Community Building Guest Posts blog post series blogging carnival cross-promoting guest blogging listly making connections nick kelletGuest post by Nick Kellet . Innovation often comes from combining or subtracting or inverting existing ideas or processes.

Shedding Light on Black PR

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.”

Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. You know the ones I’m talking about.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle.

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Just Write

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. As I commented on the post, I recalled how I felt every one of the emotions he described (I’m too scared!, how much time will it take?, who will read it?, and then some, before I got my started on my blogging journey.

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. “I don’t know.” ” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business.

20 Tools to Grow Your Business, Efficiency and Productivity

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you. Image: gothick_matt via Flickr, CC 2.0.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Then you ask them the same question. And the response is, “I’m a person.” Then they walk away and eat some corn chips.

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How To Use Twitter For PR

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

If You Pick My Brain, I’ll Have a Hole In My Head

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” ” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not).

What Compels People to Share Your Content?

Waxing UnLyrical

Author information Jim Dougherty Community Manager, Writer & Social Media Guy at Leaders West Consulting Jim Dougherty is chief writer and ringleader at leaderswest.com, a social media and technology blog that sometimes veers into the bizarre but never into the mundane. Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that?

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