Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Use the journalism template to keep track of your stories, which stage they’re in, etc. Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.

Can I Have a Word? Five, Actually

Waxing UnLyrical

4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” Events MeasurePR Personal Shonali Burke #measurepr 10 CEOs to follow on Twitter Jay Baer washington business journal WUL news Don’t worry, I’m not going to launch into a diatribe or give you something really heavy to read.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on dollar (as of December 1, 2013). It is rightly said that PR and journalism are interdependent. crore (~ $15.1M) in FY 2012 to Rs.300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Sixty two! Yes, the rupee is 62 against the U.S. To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator!

What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch. I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media.

Paywalls Beginning To Lose Credibility

Waxing UnLyrical

To that I say, Based on the quality of journalism coming out of some major outlets, is there really that big of a difference? I hate paywalls with a passion. I’m disclosing that upfront as I’m really unable to be unbiased about this particular topic. Paywalls can reduce the number of people visiting your website , potentially, even driving them to your competitors.

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4 ways to measure brand journalism results

PR Daily

Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. Here are four options to consider when assessing results from your brand journalism content: 1. Brand journalism content that’s featured on external news and media outlets or paid distribution services can be used to drive consumers to your website and other company-owned channels.

5 reasons PR should own brand journalism

PR Daily

Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy. It demonstrates knowledge of the big picture, which is invariably a priority in brand journalism campaigns. For brand journalism to be successful, you must deliver top-quality content.

Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. It turns out seven companies in the S&P 500 spent more on R&D than Apple in 2013 and Q2 of this year. Uncategorized bad Journalism bad pr bad public relations contrarian storytelling Journalists enjoy taking a shots at the PR profession, often with justification.

Takeaways from 3 celebrities who rock brand journalism

PR Daily

Brands aren’t the only entities that benefit from brand journalism. Paltrow follows the principles of brand journalism by providing the type of lifestyle content that focuses squarely on her target audience. Instead, it’s a great example of brand journalism. Also, the visually appealing content on Conrad’s website hits a brand journalism home run. Brand journalism provides a natural way to take your skills and morph yourself into a subject matter expert.

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. You can see this mentality implied in the introduction to the 2013 State of the Media from Pew reflecting on the previous year. “In And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions.

Five Steps to Develop Your Social Media Marketing Campaign Strategy

Maine PR Maven

I wrote this article for the Central Maine Morning Sentinel’s Business Journal, which came out earlier this week. Jen Libby, our graphic artist, created the infographic to illustrate the five steps. Many people in business think of social media as a distraction or as something that’s just for kids; others think it is a waste […

7 reasons to love brand journalism

PR Daily

Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Whether you’re already smitten with brand journalism or you’re still in the courtship stage, here are important reasons why you should fall head over heels with this PR tactic: It controls the storytelling. Brand journalism gives you the ability to tell the story in your brand’s own words. The foundation of brand journalism is built on storytelling in a journalistic style.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media


According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. That’s an increase from 2013 when 41 percent of respondents felt this way. . The fifth annual Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, explores how social media affects journalists across seven countries in both their work and their communication with PR professionals.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

According to Columbia Journalism Review , yet another 2015 Pulitzer winner, Natalie Caula Hauff of The Post and Courier , also left reporting for the greener pastures of PR. It’s not good for journalism to be losing its top practitioners. If something’s not good for journalism, it’s not good for PR. Job satisfaction for journalists was at an all-time low (23 percent) in 2013, according to a University of Indiana study.

Medium: A Peek At The Blueprint Of Publishing’s Future


Back in April 2013, Medium acquired Matter. Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. The publisher has since become … Continued.

Denver university taps brand journalism to tell stories better

PR Daily

Brand journalism—jettisoning the marketing-speak and press-release huzzahs to tell the university’s own stories in the style of daily papers and magazines. The brand journalism approach is a great way to tell stories in a more authentic way, Lucas says. One of them features an accounting professor who plans to participate in the Boston Marathon this year , even though he finished the 2013 event just seconds before the first bomb exploded. “I’d

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. Duke began experimenting seriously with brand journalism two years ago, and the company began building the Illumination website and stories in earnest in mid-2015, Efthimiou says. In 2013, Duke published a story featuring tree-trimmer Cordy Williamson , then a 54-year veteran and arborist in South Carolina.

Is Social Media Changing the Role of Journalists?


Cision’s 2015 Global Social Journalism Study sheds light on the impact of social media on the role of journalists, analyzing data gathered from over 3,000 journalists and media professionals from 11 countries. Here are four ways social media has transformed journalism: 1. According to a 2013 Pew Research Center study , 72 percent of adults get most of their news from friends and family, including via social media. Check out Cision’s 2015 Global Social Journalism Study today!

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

Brand Journalism COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Snapchat innovated the feature in 2013, and Facebook’s Instagram copied it in 2016. Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: .

Coke fights back against allegations of dishonest marketing

Agility PR Solutions

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products?

The State of the News Media 2015


According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Newspapers aren’t alone though – cable news also saw significant declines in 2014 vs. 2013, according to Nielsen Media Research.

Study reveals social media is undermining journalistic values

Norton's Notes

I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. The use of social media as a contact method is now preferred by just 22 per cent of journalists, down from 24 per cent in 2013. Journalism News Public Relations Social Media digital journalism Social Media Marketing

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Less is more: 3 tips to jargon-free branding

PR Daily

With the rise of brand journalism , the old rules for boosting your company’s image don’t work anymore. Organizations that incorporate brand journalism into their communication understand that our new industry rules focus less on branding and more on storytelling. Successful brand journalism is built on telling stories, not selling products. The switch to brand journalism. Show them the benefits of the less-is-more marketing philosophy of brand journalism.

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time.

What the demise of Mic can teach us about content and metrics

PR Daily

As many organizations have turned to brand journalism and self-publishing in response to the hollowing out of U.S. In 2013, Mic launched an Identities vertical , which was “dedicated to examining the intersections of sexuality, gender, class and race in politics and culture for the millennial generation.” A listing for the Identities section in 2013 said Mic was looking for unpaid writers who would be open to “incorporating multimedia (video, GIFs, photos, memes, etc.)”

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Remembering Dr Roger Hayes

Stephen Waddington

Henley Business School’s Dr Jon White ran against me as President of the CIPR in 2013. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade.

Nestlé promises no more artificial flavors or colors in products

PR Daily

From The Wall Street Journal : The move is easier for Nestlé to make than its far larger rivals. candy sales topped $900 million in 2013, the company said. Nestlé is going natural. The Swiss food giant will no longer use artificial flavors and coloring in its U.S. candy products. The change is set to happen by the end of this year, and it comes not from a sense of civic duty or a general feeling from the brand that it should do the right thing.

8 things PR pros want for the holidays

PR Daily

Lisa Arledge Powell is president of MediaSource , a public relations firm that specializes in brand journalism. MediaSource has been named Best Health Care Agency in 2013, 2014 and 2015 in Ragan’s Health Care PR & Marketing Awards. I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh: 1. Unlimited coffee. Keep your eggnog.

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Target raises employee wages, pays out breach settlement

PR Daily

Maxx and others, Target is planning to give its workers a pay boost next month, with a base pay of no less than $9 an hour, according to The Wall Street Journal. No one from Target is even quoted in The Wall Street Journal. Meanwhile, Reuters reports that Target has agreed to pay a $10 million settlement in a class-action lawsuit against the company over its massive security breach during the 2013 holiday season. Following in the footsteps of Walmart , T.J.

The State of the News Media 2015


According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Newspapers aren’t alone though – cable news also saw significant declines in 2014 vs. 2013, according to Nielsen Media Research.

5 common PR criminals—and how to straighten them out

PR Daily

The rise of brand journalism in PR has brought a new kind of saboteur to many organizations. Punishment : Brand journalism content should not be overly branded. Although the professor can be a terrific source for material, his technical talk can sabotage your brand journalism efforts, because it will sound like a foreign language to your target audience. Punishment : Educate the professor on the rules of brand journalism.

Pepsi brand managers bring back aspartame

PR Daily

It seems that Diet Pepsi drinkers greatly preferred the taste of aspartame because shortly after the switch, The Wall Street Journal reported that Diet Pepsi sales fell more than 10 percent in first quarter 2016. Some link the substance to genetic damage and cancer, and others have completely ruled out such risks, including a 2013 study from the European Food and Safety Association. Sometimes consumers want what isn’t necessary “good for them.”.

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5 reasons media relations is not dead

PR Daily

Trends such as brand journalism , content marketing and social media are more present than ever in PR plans. News coverage amplifies brand journalism. Companies that produce content marketing and brand journalism are missing out if they don’t take advantage of earned media distribution. In addition to publishing stories on your own brand journalism website, pitching and distributing your news to reporters can amplify your message.

Al Jazeera America to shut down in April

PR Daily

consumers alike to access the network’s journalism and content wherever and whenever they want. The network struggled for viewers since its debut in 2013. WEBINAR: Cisco shares its best brand journalism and social media tips. Since its launch in 2013, the work done by the team at Al Jazeera America has been recognised with nearly every major award an American news organisation can receive. Our commitment to great journalism is unrivaled.

Ten Symbols That PR’s “Industrial Revolution” Is Underway

Ishmael's Corner

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. With the launch of its Hummingbird update in 2013, Google let the world know it intends to crack down on those conducting unsavory acts to game SEO and specifically organic search. I hate hyperbole.

Visa's chief steps down, citing commuting issues

PR Daily

The Wall Street Journal reported : In a memo to Visa employees Monday, Mr. Scharf noted that his daughters, parents and extended family are all on the East Coast. Stock prices rose 130 percent during his tenure and operating income jumped 26 percent between 2013 and 2015. The Wall Street Journal. Commuting to work often isn’t a highlight of the job, but for one executive, it’s grounds for resignation. Visa’s chief, Charlie Scharf, is stepping down from his position Dec.

6 Research-Based Insights About Viral Content


In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. 2013). Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Interactive Advertising , 6 (2), 30-38. Journal Of Marketing , 78 (1), 1-19.

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News You Can’t Use

Flatiron Communications

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. Carrie Melago, Wall Street Journal/NY. Carrie Melago , news editor, Wall Street Journal/Greater New York (beeper in hand), talking about the unfolding news of a fatally injured NYC firefighter on the Saturday of July 4 weekend.

3 kinds of written content every PR pro should create

PR Daily

News/brand journalism style. When: To tell your brand’s story in a credible and engaging way, brand journalism is a favorite. To master this style, you must understand when a story is right for brand journalism and when it’s simply too commercial. Lisa Arledge Powell is president of MediaSource , a public relations firm that specializes in brand journalism. In today’s fast-changing PR world, new tools and tactics are inducing practitioners to change their approach.