Board members with marketing experience improve shareholder returns by 3% [benchmark]
Sword and the Script
MARCH 12, 2024
Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”
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