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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”

Marketing 135
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Behind the Headlines With National Journal President Kevin Turpin

Cision

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

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Medium: A Peek At The Blueprint Of Publishing’s Future

Onclusive

Back in April 2013, Medium acquired Matter. Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' The publisher has since become … Continued.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. That’s an increase from 2013 when 41 percent of respondents felt this way. . Just take a look at the following snapshot from the Global Social Journalism Study.

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In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

She served as a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University before becoming the director of the School of Journalism and Mass Communication at Kent State University. When she retired from teaching in 2013, Turk was named a VCU professor emerita.

Education 150
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Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. It turns out seven companies in the S&P 500 spent more on R&D than Apple in 2013 and Q2 of this year. Naturally, I feel such fear is misplaced. It’s the least we can do.

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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117