Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

PR 20/20

AUGUST 12, 2014

October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

Marketing 73

Marketing How To Analytics Advertising 73

The Proactive Report

OCTOBER 16, 2015

In 2013 87% of US companies were already using social media marketing. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. We’re now at 89%.

Industry 100

Industry Digital PR Training Agency 100

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Billboards, people, advertisements, your friend, your boss. Longer Videos. But is that true? Is Longer Better? “We

Instagram 120

Instagram Video Brand Branding 120

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. Facebook.

Facebook 226

Facebook Analytics Video Advertising 226

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. CPM IS an advertising metric, comparison WILL be made #measurepr.

Handbook 81

Handbook Comparison Advertising Advertising 81

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction: The native advertising backlash will intensify—but from brands, not media critics. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. References: 1 Soat, Molly. “Serious Sway.” ” Marketing News 47, no.

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When I was young I wanted to be …. After considering law, I was drawn into communications because of the various areas it touches.

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. We did some paid advertising on Facebook and Instagram with images of our staff processing vote-by-mail ballots, testing voting equipment, showing the security behind elections. In Collier County, Fla.,

Communications 170

Communications Video Social Media Facebook 170

Waxing UnLyrical

FEBRUARY 13, 2013

. — Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. After the documentary was released, Caine became the youngest entrepreneur to speak at the USC Marshall School of Business.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

SEPTEMBER 1, 2020

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Minor Mentions Muck Rack is offering free access to their software for college and university professors to give students “hands-on experience” PR tech.

Internal 147

Internal International Tools Software 147

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Now compare securing media coverage to creating an advertisement. There’s a reason advertising agencies aren’t in the PR business and PR agencies stay away from traditional advertising.

SEO 60

SEO Software Advertising Advertising 60

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. On the other hand, independent bloggers rely on advertising and sponsors to make a living. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Melissa Agnes

AUGUST 14, 2014

In my opinion, it would have been beneficial to incorporate this variable within the research to see which of the organizations are in fact advertising on Facebook, and whether or not it has an influence on the engagement levels evaluated. How can you draw a conclusion from Facebook engagement without considering all impacting variables?

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Doctor Spin

DECEMBER 22, 2023

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. link] His life and career were the subject of the 2013 documentary “Supermensch: The Legend of Shep Gordon,” directed by Mike Myers. 2023, December 18).

Wikipedia 52

Wikipedia Reddit Local eBook 52

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. Amy Jacques is the managing editor of publications for PRSA.

Guidelines 152

Guidelines Writing Social Media Newspapers 152

Mindful Marketing

APRIL 23, 2022

True to the show’s name, the 20 episodes now on Netflix were produced in 2013 , nearly a decade ago, giving ‘Old Enough!’ Interestingly, Netflix is now looking to incorporate advertising. Netflix also probably didn’t overpay for those rights. Unfortunately, inexpensive does not necessarily mean good.

Television 79

Television Film Video Company 79

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising. Let’s look backwards for a bit of context.

Facebook 60

Facebook Advertising Advertising Technology 60

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Other companies that choose to integrate inclusion and diversity in their advertising are often clothing brands, home decor product lines, and cosmetics.

Consumer 65

Consumer Retail Community Company 65

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

OCTOBER 7, 2014

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving.

Marketing 138

Marketing Conference Trends Viral 138

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Rock the Status Quo

APRIL 23, 2015

I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Enough budget resources to make it work.

Brand 100

Brand Branding Community Wikipedia 100

Cision

NOVEMBER 28, 2016

And all of these users are having to adjust to changes such as “Moments,” “Mute,” and increasing exposure to advertising and promotion. In fact, numbers from a 2013 study, indicate that slightly less than 50% of all active Twitter users fall into this category. The ghosts of Twitter are numerous.

Twitter 0

Twitter How To Social Media YouTube 0

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Communications Conversations

JANUARY 26, 2016

In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Also, consider these facts: Social advertising options now make it uber-easy to make sure our EXACT target sees and consumes our messages–unlike mass media, where there can be significant audience “waste.”

Media Relations 60

Media Relations Media Newspapers Print 60

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. With the launch of its Hummingbird update in 2013, Google let the world know it intends to crack down on those conducting unsavory acts to game SEO and specifically organic search. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60