Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Enter Social Slam. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management.

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

It’s been just about two weeks since I returned from Social Slam. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam truly is remarkable, not just because of the high quality of conference content at an amazingly reasonable price, but for the stratospheric quality of connections you make there. Social Slam 2013.

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Three Random Thoughts on April 19, 2013

Waxing UnLyrical

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Friday gave us some great examples of how far social networks and owned media platforms have come as credible information sources when used the right way (who broke the news of the Boston capture? Boston_Police) April 20, 2013.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Jenelle Conner works as a social media account manager for KimberMedia. The Ugly Side of Social Media Sharing.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long. ” The thing is, I haven’t, and won’t give up social.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. In this guest post for WUL, Starr Sackstein offers some tips to educators for social media disengagement that also ring true for business owners. Want to be a superstar, but no time for social media?

5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news. This format makes it inevitable that we will not always get the big picture purely from social media. One way this managed to affect me personally occurred during social media week.

While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. So what happens when you have to deal with “life” and work, and don’t have the time or energy to engage in online chit-chat (or eat the hugest hot dog you’ve ever seen, and doesn’t social feel like that sometimes)? But Social Rules! Happy Friday, all!

How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. But that’s when a smart social media campaign comes into play.

When Social Media Freed the Inadvertent Bigot

Waxing UnLyrical

And today, on the heels of the US’ Independence Day, I can’t but help think about how social media helped to free this person from the foil of a civilized, forward-thinking, large-minded human being and show him for what he is: a bigot at the least, and possibly a racist. When Social Media Freed the Inadvertent Bigot is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn When Social Media Freed the Inadvertent Bigot.

That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. When someone I kinda knew from social entered my very real world, saw me functioning as I really do, in a completely “non-social media” setting. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.

How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Comfortably seated with my iPad and iPhone on either side of me and my Macbook Pro serving as heating pad to my belly, I’m in bed conferencing with my students using powerful new social mediums. As a self-labeled workaholic (half in jest, I admit this) who feels abnormally responsible for the students who grace my high school classes, social media has challenged me to draw deliberate lines that I dutifully try to respect. Guest post by Starr Sackstein.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

How to Network On Social Media Without Being a Stalker [Redux]

Waxing UnLyrical

One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). How to Network On Social Media Without Being a Stalker [Redux] is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn How to Network On Social Media Without Being a Stalker [Redux].

Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. I’m into social media and good at what I do, but this isn’t really complicated technology.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

20 Tools to Grow Your Business, Efficiency and Productivity

Waxing UnLyrical

Newsle syncs with your social networks, and then sends you an email when any of your contacts are “in the news.” Content curation & social media management. Yes, I know we’re getting a little grey and drizzly here, but seeing as how we share what we read, and we share socially, I’m just putting them in the same category (if you have a better idea, please let me know for future posts!).

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Utilize Social Media. Blogging Business Career Communication Community Building Guest Posts Networking Social Media Twitter 12 Palms Recovery Center alltop.com blogging build a network Followerwonk pitching Public Relations technorati Twellow Guest Post by Alicia Lawrence.

On The Death Of Google Reader

Waxing UnLyrical

If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? He does social media management for KimberMedia and teaches for @bgckids. Guest Posts Matt LaCasse Social Media curating content Feedly Google Reader rss feeds

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

SumAll – I just started exploring this tool and it looks like the perfect tool for small businesses looking to track their social success, find out which network is reaping more benefits, and how it’s affecting the bottom line. Determined to find a career that put her creativity and social skills to good use, she double majored in communication and media arts and design at James Madison University and set out to do just that.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

They include tips on how to get set up with , and use smartly, a social network I still love. How To Shonali Burke Social Media Twitter twitter tips for newbies using twitter smartlyFor those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?

Burnish Your Brand by Sculpting with Social

PR Job Coach

Make sure you then amortize the blog over other social infrastructure platforms such as Facebook, Twitter, LinkedIn, Quora, Pinterest, etc. It provides a single page where you can display graphics and a summary of your career or a biography and icons that link, in real time, to your social media profiles. Brand Mapping Burnish your brand career branding Career Content Career Development Job Search Personal Brand Sculpting with Social The Basics The resume

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Business Guest Posts Marketing Social Media pinterest Pinterest For Business seasonal marketing social media marketing Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way.

Celebrating Women’s History Month

Waxing UnLyrical

Community Building Events Karelyn Lambert Social Media empowered women facebook event inspiring women women's history monthFor a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month.

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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I’ve known Steve for some years, when our paths first crossed thanks to social media. Ken is another friend I originally met on social, and he is one of the most delightful human beings around – warm, approachable and so kind. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. I wasn’t able to attend in 2013, but I heard rave reviews.

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. Blogging Guest Posts Jim Dougherty Media Social Media facebook research social networks viral marketin

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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. Why: Anita Chang Beattie demonstrates how KFC is using social media to revamp their public image after it was revealed that hormones were being used in chicken production. The Chicken Dance and Social Media.

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. Business Community Building Customer Service Guest Posts Howie Goldfarb Interviews Marketing Social Media Chobani Customer Outreach customer service engagement

Facebook: Improving Employee Communications?

Waxing UnLyrical

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. I just find it ironic that what is currently the world’s largest social network can successfully connect strangers across the globe… but not employees of the same organization. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

Friday Funny: Vintage Social Networking

Waxing UnLyrical

Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Friday Funny: Vintage Social Networking. Shonali Burke Social Media cartoon John Atkinson vintage media Wrong Hands Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0.

A Valentine’s Day Gift to Businesses

Waxing UnLyrical

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Some of the posts might help you directly; some might help you indirectly (because of the media they use, or the way they’re framed). Business Customer Service Public Relations Shonali Burke Social Media listly valentine's dayI know, I know. .

Helpful Social Media Policy from Chris Brogan and Julien Smith in their book, The Impact Equation

Maine PR Maven

Audiences Brands Marshall Plan Personal Branding PR Audible Bluetooth Chris Brogan Julien Smith Maine Nancy Marshall Communications Social Media Marketing Social Media Policy The Impact Equation I spend a lot of time driving my car back and forth to work and to client meetings, usually all around the beautiful state of Maine. As a matter of fact, I put in about 25,000 to 30,000 miles a year.

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

Among my faves: “Social media managers are ‘the mic,’ while community managers are ‘the DJ’ One is a master at pumping up the volume, while the other activates voices and mixes them together in rhythm.” ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Making full use of the power of social media and understanding the importance of getting real time feedback from the citizens of the country, Indian Finance Minister P.

Monday Roundup: The Power is Yours

Waxing UnLyrical

Grumpy Cat becomes cat-alyst for social good. Why: In this post for BusinessGrow.com , Nathan Dube shares how a simple meme and one cat were powerful enough to raise money for social good. Business Customer Service Resources Shonali Burke Social Media Weekly Roundup grumpy cat power Happy Monday! Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans?

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I know.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. Caffeine.

Count What Counts: #measurePR Words to Live By

Waxing UnLyrical

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). Katie Delahaye Paine (@kdpaine) January 8, 2013.