Careers -- How to Change Horses Mid-stream

PR Job Coach

You can do this by attending meetings and workshops by the local chapter. If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search. Landing your next gig in your own field is tough enough but changing careers or fields is not for the faint of heart or mind.

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How to Make Facebook a Career Book

PR Job Coach

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed. The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.


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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. As for Groupon – in 201o Gini Dietrich said , “I think Google launches their own local online coupon model, Groupon decreases in value, two or three competitors gain steam on them, and $6 billion is lost forever.”

Perception, Reality, and Public Relations

Waxing UnLyrical

What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”.

Learning to Say…

Waxing UnLyrical

Sponsoring a local charity to start filling in both your publicity and your warm-fuzzy quota? There’s a lot of advice for small business owners to learn to say no. To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. It’s hard to follow that advice, especially when we most need it. And when launching a business – swamped with to-dos, events, and life – we always need it.

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Marketing in the Round with Gini Dietrich

Waxing UnLyrical

1 Ladies Detective Agency, or some other exotic locale, than plod through a badly-written piece of nonfiction (see point #1). So, you know how I was in New Orleans last week for Counselors Academy ? You already know I had a terrific time and learned so much.

Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

Where “less curious” others might have been satisfied with a press release and a local town event, Bernays created a nationwide spectacle that reminded the public - and the media – of the significance of this day for the world. “Curiosity is one of the permanent and certain characteristics of a vigorous mind”. Samuel Johnson, “The Rambler” (March 12, 1751). Looking back on my somewhat checkered past, I see that I’ve always been your basic “ Curious George.”.

Why Gamifying Giving is the New Thing

Waxing UnLyrical

will be given 24 hours to donate to their favorite participating local charity—no more, no less. Just like when 58% of local nonprofits reported new donors when they participated in a similar event last fall. Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response.

Ditching the Daily Deal

Waxing UnLyrical

You see, sometime last Fall, I bought a Groupon offered by a local masseuse. I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. I recently got a text forwarded from a friend, with a number to text to the local store for a coupon that gave me half-priced groceries. Guest post by Christopher Wallace.

Pitch Strategy: Identifying Reasons to Believe

Bad Pitch Blog

Many media relations scenarios start locally or in the trades. And this is why many professionals note that local and trade media coverage can garner national media coverage. Your pitch is the stimulus driving an editor to Google the subject of your pitch. What does the editor''s zero moment of truth look like? From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch.

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. Once that competition ended, the winners of local competitions as well as a specified number of remaining wildcards advanced into the national brackets. The local tournament.

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Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

I stumbled upon this a couple of years ago, while picking up some meds at my local CVS. For those of you in the U.S., we’re approaching the height of summer vacations and travel. For those of you not in the U.S., we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you).

A Search for Identity … Whither Public Relations?

Waxing UnLyrical

After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Guest post by Kirk Hazlett, APR, Fellow PRSA. I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.”

A Job, Career or Labor… What’s the Difference?

Waxing UnLyrical

She’d worked for a local government agency for several years. Yesterday, we in the U.S. marked Labor Day (which the rest of the world marks on May 1 , but of course, we have to be different… ). In this country, it’s the unofficial end of summer, a long weekend (longer for me since I took half of last week off, which was terrific, since my brother and his girlfriend were visiting from the U.K. Today is also his birthday, so happy birthday, baby brother!),

#MyBootcamp: Losing It … And Loving It

Waxing UnLyrical

Last week I took three bags of clothes to my local seamstress – she’s literally around the corner from me, and I only just found her! It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range). Down a total of about 22 inches.

Social Voting? It's Madness (All Year Round).

Bad Pitch Blog

Misguided, Traffic-Driving Scheme According to the Social Madness sales materials, the program "measures the growth of a company''s social presence" at a local and national level. Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Social Madness riffs off college basketball''s bracket-style competition, its calendar-inspired moniker and it marries them with a social voting program.

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Foodbank fundraiser: a local story of food poverty

Stephen Waddington

Please help support a fundraising effort for my local foodbank in Newcastle. The exception is an MP seeking a local photo opportunity. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly. Foodbank usage is up four fold since 2012 according to a recent United Nation report on poverty in the UK. “We

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Help support foodbanks and food poverty by starting in your local community

Stephen Waddington

Foodbank usage is up fourfold since 2012 according to a United Nation report published in November by Professor Philip Alston on poverty in the UK. Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket. Alternatively use Google Maps or the Trussell Trust website to find your local foodbank and drop in food yourself. Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake.

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Some Google Changes and Google Plus Tips

Waxing UnLyrical

They are integrating your location, Google Maps and the Google Places page to rank local results first. Note that while the Pepsi main site ranked first, the plant local to me showed up with an address and map. I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. This is true.

Foodbank fundraiser: UK food poverty at Christmas

Stephen Waddington

If you add independent foodbanks such as the Bay Foodbank local to me in North Tyneside you can double the numbers. In a report published in November Professor Philip Alston, United Nations Special Rapporteur on extreme poverty and human rights said foodbank use is up almost fourfold since 2012. Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket.

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor.

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My Election Day Journey to the Belly of the Beast

Tough Sledding

On Election Day, I visit a local gun retailer to pick up ammo and accessories for the hunting season. In 2012, I dropped by the same gun counter on Election Day and heard the exact same spiel from the clerks and customers. It’s kind of a ritual for me.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference


On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Stories—and storytelling—are powerful.

Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

Allegations of sexual misconduct and abuse have plagued the Boy Scouts before, with a judge in Oregon ordering the release of the organization’s “perversion files” to a jury in a 2012 civil suit. The organization defended its decision not to publish the names in its private database, instead saying that all had been reported to local authorities.

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Thoughts on Balancing Your Professional Work and Your Activism


Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. “Get in good trouble, necessary trouble, and help redeem the soul of America.” — the late Rep. John Lewis.

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A journalist dissects a lousy pitch and a good one

PR Daily

They currently have close to 1 million clients across 70 countries and offer localized app solutions in six different languages. Your colleague Darrell Etherington covered their first round of funding in 2012. Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice. This article originally appeared on PR Daily in March of 2018.

Why and how companies are turning to brand journalism

PR Daily

At the same time, local newspapers are financially struggling, laying off reporters, or closing entirely. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012.

How to Boost Your Reputation on Google


In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them.

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An $8 Billion Lesson in Strategic Decision-Making


Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. A software company down the street from me got acquired this past year for $8 billion.

What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Governors Ball: Rainy Mess or Major Success?


The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Local to Manhattan, The Strokes had the social crowd pumped on Friday night, taking 79 percent of the conversation. The band last played at the festival in 2012, but has rarely performed live regularly since then.

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PR-themed movies and TV shows to fill your idle hours

PR Daily

Leslie also works her media relations game, promoting community events with local media outlets and roguish media figures like TV personality Joan Callamezzo, radio muppets Crazy Ira and The Douche and a subdued local NPR host. The Newsroom (2012 - 2014). This article originally appeared on PR Daily in December of 2017. Being both a movie junkie and a PR junkie, I absolutely love movies and TV shows that focus on my industry.

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How many of these banned books have you read?

PR Daily

The ALA also said that only about 10 percent of challenged books are removed from the location, thanks to efforts by local librarians, students, teachers and patrons. Instead, run, don't walk, to the nearest non-school library or to the local bookstore and get whatever it was that they banned. For wordsmiths, the idea of banning books might seem offensive.

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Changes in journalism impacting PR


The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. The rounds covered by a mainstream newspaper today may not be assigned a specialist reporter tomorrow – say goodbye, in some cases, to environmental reporters, science reporters, local government reporters and more.

6 Best Practices for Identifying and Reacting to a PR Crisis


Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.”

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A journalist dissects a lousy pitch and a good one

PR Daily

They currently have close to 1 million clients across 70 countries and offer localized app solutions in six different languages. Your colleague Darrell Etherington covered their first round of funding in 2012. The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic.

Is PR To Blame When Apathy Reigns? Part 2


In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here.

8 symptoms of a failing health care social media campaign

PR Daily

Rather, provide value to those in your community including other practices, hospitals, organizations, businesses, local media, and schools. Is your Yelp page showing no reviews since 2012? These common mistakes can undermine all the creativity and energy you put into your online marketing. Identify them, and avoid them. Innovative healthcare marketing takes time, creativity, and dedication—and recognition of the potential missteps along the way.

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. By Dr. Thomas D. Phelan.

Data-Driven Storytelling – The PR Gift That Keeps on Giving


Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. Over the last year, the team has consistently placed print and broadcast stories in key local, consumer and top-tier outlets highlighting Ibotta’s mission to reward consumers just for making everyday purchases.