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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel was the sole author of the petition, and her efforts resulted in the establishment of Middleburg, Virginia, as an AVA in 2012, further solidifying the region’s importance in the wine world. Rachel studied wine for two years.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 8–10: Breaking Misconceptions About Communicating With Rural Americans.