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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 138
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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 109
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An $8 Billion Lesson in Strategic Decision-Making

PRSay

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. People you’d know would get hired there. You’d run into the PR team at networking events.

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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel was the sole author of the petition, and her efforts resulted in the establishment of Middleburg, Virginia, as an AVA in 2012, further solidifying the region’s importance in the wine world. Rachel studied wine for two years.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” How is the show promoted?

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.