How to Make Facebook a Career Book

PR Job Coach

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed. The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.

Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Operating for over five years, this online community is called Wiser , also known as WiserEarth or WE. In addition, Wiser also conducts local meet-ups around the world.

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Why Gamifying Giving is the New Thing

Waxing UnLyrical

will be given 24 hours to donate to their favorite participating local charity—no more, no less. Just like when 58% of local nonprofits reported new donors when they participated in a similar event last fall. For many people who engage in doing good in their communities, it’s almost like doing household chores. Gamifying giving is changing the way we serve our public communities. Guest post by Ifdy Perez.

Help support foodbanks and food poverty by starting in your local community

Stephen Waddington

Foodbank usage is up fourfold since 2012 according to a United Nation report published in November by Professor Philip Alston on poverty in the UK. How to help If you’ve watched I, Daniel Blake and want to help tackle the issue there’s a really simple way in which you can help in your own community. Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket.

Local 81

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. Each bracket consists of 64 teams in the original categories, but on a national rather than local level.

Local 57

Foodbank fundraiser: a local story of food poverty

Stephen Waddington

Please help support a fundraising effort for my local foodbank in Newcastle. The exception is an MP seeking a local photo opportunity. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly. Foodbank usage is up four fold since 2012 according to a recent United Nation report on poverty in the UK. “We

Local 60

Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. “Get in good trouble, necessary trouble, and help redeem the soul of America.” — the late Rep. John Lewis.

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Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

Allegations of sexual misconduct and abuse have plagued the Boy Scouts before, with a judge in Oregon ordering the release of the organization’s “perversion files” to a jury in a 2012 civil suit. The organization defended its decision not to publish the names in its private database, instead saying that all had been reported to local authorities.

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An $8 Billion Lesson in Strategic Decision-Making

PRSay

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal.

8 symptoms of a failing health care social media campaign

PR Daily

You’re not engaging with/responding to your online community. Rather, provide value to those in your community including other practices, hospitals, organizations, businesses, local media, and schools. Is your Yelp page showing no reviews since 2012? These common mistakes can undermine all the creativity and energy you put into your online marketing. Identify them, and avoid them.

PR-themed movies and TV shows to fill your idle hours

PR Daily

Leslie also works her media relations game, promoting community events with local media outlets and roguish media figures like TV personality Joan Callamezzo, radio muppets Crazy Ira and The Douche and a subdued local NPR host. The Newsroom (2012 - 2014). This article originally appeared on PR Daily in December of 2017. Being both a movie junkie and a PR junkie, I absolutely love movies and TV shows that focus on my industry.

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Changes in journalism impacting PR

Prakkypedia

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public.

8 symptoms of a failing health care social media campaign

PR Daily

You’re not engaging with/responding to your online community. Rather, provide value to those in your community including other practices, hospitals, organizations, businesses, local media, and schools. Is your Yelp page showing no reviews since 2012? Innovative healthcare marketing takes time, creativity, and dedication—and recognition of the potential missteps along the way.

Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. Nearly two years ago, they added another element to their company, the Small Town Brewery Taproom, a local bar where people can try out all the microbrews they craft – offering 16 flavors at a time and cycling them when needed. For Small Town Brewery, the support system is its connection to the community.

In NYT ad, 187 CEOs decry new abortion laws, citing workers’ rights

PR Daily

When everyone is empowered to succeed, our companies, our communities and our economy are better for it. The future of gender equality hangs in the balance, putting our families, communities, businesses and the economy at risk. CNN reported : Indian-born dentist Savita Halappanavar died following a septic miscarriage in 2012.

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase. The merged entity will be called “Kinetiq” and a press release says it will be the “world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.”.

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days.

How September 11 Impacted PR and Email Communications

wiredPRworks

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. 2012 Update.

What PR pros should know about today's newsroom

PR Daily

According to data from the American Society of News Editors newsroom census , the number of photographers and videographers at newspapers was cut by 43 percent in 2012, compared to a reduction of 32 percent among reporters and writers. It's a safe bet that the photographers at your local paper are spread thin across numerous assignments. Reporters sometimes get the wrong idea about what we do in public relations.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. The PR industry and SEO no longer live in two separate worlds.

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Hurricane comms use mobile, social media to warn, 'Get out!'

PR Daily

Few, however, were busier than the state, local and federal agencies whose social media teams pulled long shifts with little sleep. There's no doubt that the work of folks at NOAA and the folks at FEMA and local and state as well saved lives," says Mike Kruger, director of digital engagement for the U.S. Before Superstorm Sandy hit in 2012, NOAA helped FEMA pick the locations of evacuation centers in schools, community centers, city halls and other sites.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

4 nonprofit PR lessons from #GivingTuesday

PR Daily

was created in 2012 by both the United Nations Foundation and New York-based 92Y to kick off a season of donations and other charitable giving. Want to find out about how the Twins Community Fund gives back? >> Isles are at Toys R Us doing some holiday shopping for toys to deliver to kids at local hospitals. After the glut of Black Friday’s retail wars and online shopping, people are trading consumerism for altruism—for a day, anyway.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

The top predictors of hourly rate are total PR experience , local client base (geographic limitation associated with a lower rate), larger typical client size , and Solo PR PRO Premium membership. Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. Local client base (versus regional, national or international) – local client base associated with lower rate. Limitations of local client base.

PR Rock Stars: space150’s Morgan Hay-Chapman

Communications Conversations

She’s not satisfied unless she is literally dominating the local PR and digital marketing arena! I still think about your post from 2012 “ 10 skills the PR pro of 2022 MUST have ” and how many applicants have only one or two of these skills. First and foremost the community of people involved in MIMA is fantastic.

Facebook defends drop in users, predicts rising revenue

PR Daily

By focusing on meaningful connections, our community and business will be stronger over the long term. instead of from brands and publishers, it’s trying to crowdsource help to identify trusted media outlets , it’s working to bring you more local news. 2012: 1.1 Facebook is defending its first ever drop in usership. The news that people are leaving the platform can spook investors and other business partners, calling into question the longevity of the platform.

Reflecting on 9/11 Anniversary #NeverForget

wiredPRworks

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report.

17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. In case you missed it, AdFed officially posted its 32 Under 32 list a few weeks ago. This is a great event that has taken on a life of its own the last few years.

PR's responsibility to the public

PR Daily

The 2015 Edelman Trust Barometer —which found trust in business at historic lows—notes that the opportunity to build trust “lies squarely in the areas of integrity and engagement…81 percent agree that a company can take actions that both increase profits and improve the economic and social conditions in the community where it operates. Seventy-five percent believe that a company should be more profitable by finding ways to solve societal and community problems.”.

Foursquare’s chief steps down amid declining valuation

PR Daily

The Wall Street Journal reported that Foursquare’s valuation was $760 million in 2012 —a steep difference from the current valuation of roughly $330 million. It exploded onto the scene in 2009 , as attendees of the South by Southwest conference used its check-in feature -- which lets users post their location at a local business over the Internet -- to let people know where they were hanging out. Twitter isn’t the only social media platform struggling these days.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., She also believes that one of the best ways to reach rural Americans is in their community. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs.

Amid measles outbreak, health care professionals step up

PR Daily

When an outbreak hit Washington state recently, Swedish hospital in Seattle pitched one of its doctors to a local TV station to discuss the importance of “community immunity.”. Yet as growing numbers of people don’t get vaccinated because of fears of complications, they put themselves and their communities at risk. “We It’s important for us to provide this information because vaccinations prevent serious diseases and keep our communities healthy,” Kiska says.

6 Things The Army Taught Me About PR

Waxing UnLyrical

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. What links or separates two local political organizations? An extended community. Every leader in the Army is trained to put their soldiers first, but putting them first means more than just taking care of soldiers: it means taking care of their community.

When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Rocking the airways and news channels from all of the local media outlets in Miami to ESPN Sports Center and every outlet in between, stories spread like wildfire on September 25 th about the tragic death of the Miami Marlins’ 24-year-old pitcher Jose Fernandez with an outpouring of messages and mourning on twitter from fellow MLB players, sports reporters, the MLB and MLBPA (Major League Baseball Players Association), fans and even those who never ever knew Fernandez (including myself).

Snapchat has a few tricks up its sleeve: what to expect from the next updates

PR in High Definition

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Brands will offer hyper-local advertising and offers based on where and what users are snapping, as well as what searches within the app users are making. Build your community.

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. The PR industry and SEO no longer live in two separate worlds.

How to Get On in New Communications: Be Nice

ZudePR

For me, as a local government employee, there are clear political boundaries. “Approached by Toni Muzi Falconi (Italian PR maestro, Global Alliance co-founder, and inaugural chair) in late 2006 to join a global/local, collaborative blog focusing on ‘conversations’ about public relations as a strategic management function – academic and working practitioners’ perspectives – I was interested and intrigued at the possibilities.

Entertainment & Sports Section New Member Spotlight

PRSay

Using local resources is huge. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC? Coming out of college I came across an opportunity as a communications intern at Tennis Canada. I was very lucky and fortunate that my internship turned into a full-time position.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.