At the same time, local newspapers are financially struggling, laying off reporters, or closing entirely. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012. MORE

Newspapers are cutting staff. KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories. MORE

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed. The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. MORE

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. What’s really in that liquid that’s seeping into the local water supply? (My MORE

Then there’s a recently-released study from the Economist Intelligence Unit that found 71 percent of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws. According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency. MORE

Whether you are pitching to Techcrunch or a tabloid newspaper, all media outlets love stories which are brimming with drama. David vs. Goliath stories, such as Facebook launching it’s Poke App back in 2012. Likewise, if your startup is solving a problem in which local authorities are failing, this could be a great story, too. So, you are launching a new enterprise communication tool (Slack) carshare platform (Uber) or location based dating app (Tinder). Great. MORE

Ours is dynamic and proactive profession, and we benefit from our ubiquity in: contributing to the general workplace and local and national discussions. In Italy, we note a growing trend regarding male journalists who lost their newspaper jobs; many are recycling (or reinventing) themselves into new positions in public relations. Since 2012 ,she is a member of Ferpi, the Italian Federation grouping PR professionals. By Enrica Orecchia. MORE

A newspaper might ax its managing editor or put a publisher with an advertising background at the helm of the editorial operation. If you're looking for a religion reporter to pitch at your state's flagship newspaper, that beat may no longer exist. According to data from the American Society of News Editors newsroom census , the number of photographers and videographers at newspapers was cut by 43 percent in 2012, compared to a reduction of 32 percent among reporters and writers. MORE

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. The rounds covered by a mainstream newspaper today may not be assigned a specialist reporter tomorrow – say goodbye, in some cases, to environmental reporters, science reporters, local government reporters and more. MORE

A study in 2012 showed that the amount of professional journalists has declined over the past five years. In Prezly, grouping of contacts happens with ‘tags’ Some examples of tags that can give museums to their stakeholders: art press , tourism , local or international. Does the stakeholder write for a newspaper or a blog? What are the challenges of museum communication teams? And how can a modern software solution help? MORE