5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. This video quickly went viral and has more than 40 million views on YouTube.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. Stories—and storytelling—are powerful.

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Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act. Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here.

6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. The perpetuation of a “viral” story on digital channels can be hours. Referenced in this post: 2012. Crisis communication is an important aspect of most PR roles.

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The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The PR industry and SEO no longer live in two separate worlds.

Google 212

Why organizational values are crucial to branding efforts

PR Daily

A boycott hashtag with your brand’s name attached appears on social media, and the news goes viral. Managers of brands large and small, national and local, should be preparing for an unanticipated backlash surrounding a controversial social issue. In 2012, Chick-fil-A faced a blaze of disapproval for that position in media reports and on Facebook and Twitter. Brand managers today face big challenges when it comes to social issues.

Ethics 100

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The PR industry and SEO no longer live in two separate worlds.

The Top 50 Social Media Influencers on Twitter

Cision

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. He is an expert in viral, social and authentic marketing which he calls “Un-Marketing” If you think Twitter is too noisy, it’s like turning up music and complaining it’s too loud.