Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Polaris

NOVEMBER 20, 2014

On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

Storytelling 199

Storytelling Reddit Creativity Video 199

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results.

Google 259

Google Digital PR Mobile SEO 259

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. The perpetuation of a “viral” story on digital channels can be hours. Referenced in this post: 2012. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. Meet people where they are. Take the politics out of it,” she said.

Social Media 117

Social Media Conference Media Corporate 117

ReimaginePR

JUNE 18, 2015

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results.

Google 64

Google Digital PR Mobile SEO 64