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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

Marketing 134
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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

The post BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012) appeared first on Bianchi PR. BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25 th year in business.

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Picking up on #measurePR (May 2012)

Waxing UnLyrical

Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat. Which isn’t bad… Picking up on #measurePR (May 2012). So I won’t make any more excuses, but get right to the point: 1.

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Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. You just read Highlights from the 2012 PRSA International Conference #prsaicon , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. 5 Lessons for Nonprofits from Kony 2012. But at what price?

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MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. Here is the complete transcript of the first #measurePR chat of 2012 , and I hope we’ll see you next week: 12-1 pm ET on Tuesday, January 24 , when Alan Chumley will be joining us. MeasurePR Enters 2012. That’s pretty cool, isn’t it?! See you then?