5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. 5 Lessons for Nonprofits from Kony 2012. Philanthropy Public Relations Shonali Burke Social Media accountability invisible children kony 2012 story telling transparency

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

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Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. You just read Highlights from the 2012 PRSA International Conference #prsaicon , originally posted on Waxing UnLyrical , published by Shonali Burke. Highlights from the 2012 PRSA International Conference #prsaicon. Events Public Relations Shonali Burke #prsaicon prsa 2012 storify

Picking up on #measurePR (May 2012)

Waxing UnLyrical

Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat. Which isn’t bad… Picking up on #measurePR (May 2012). Yes, I know your #measurePR recaps from last month are delayed.

MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. MeasurePR Enters 2012.

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How to Achieve Guilt Free Interviewing

PR Job Coach

You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. You struggle mightily understanding the company’s balance sheet and profit and loss statement. Your brain is filled with facts and figures on the company’s business strategy as you try to memorize the biographies of the company’s C suite. Suddenly you break into a cold sweat as you near the time for your first round of interviews.

Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). Events Philanthropy Shonali Burke #hungertohope #prsaicon prsa 2012 Razoo wfp world food programme world hunger dayI’m on the road, so I’m going to make this short and sweet.

10 Commandments of Job Search

PR Job Coach

The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world and all bets are off. Unless you have a job, don’t assume you garner the respect of employers, headhunters and hiring managers. The only sure fire way of landing is to be networked, known, accomplished and have a track record that is virtually visible to all.

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How to Make Facebook a Career Book

PR Job Coach

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse. While there are other solid platforms like LinkedIn that are a source of rich C.V.

From #HungertoHope on World Food Day

Waxing UnLyrical

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice. Shonali Burke Consulting, Inc. , is back in business, folks! And note the “Inc.”

Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. ions profession know there’s a boatload of stuff that comprises the field. Edward L.

Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying.

Terms of "Undearment" -- Words You Should Strike from Your Career Content

PR Job Coach

In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party. And as we know instinctively, no amount of hyperbole or word inflation will mask our true character to people we know and who know us. Honesty, authenticity, and simplicity are the rules of the day when it comes to describing ourselves, our values and, most important, our value.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”).

How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind. There are a ton of conferences that take place.

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. Margaret (my wife) and I recently had a “date” for lunch at Vlora , a terrific Mediterranean restaurant on Boylston Street in Boston. True to my abysmally disorganized self, I showed up early. I lurked in the entrance for a while.

Public Relations. It’s Still About The People

Waxing UnLyrical

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second.

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.

How to Use Networking to Get Working

PR Job Coach

There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. Just Google the term networking and you are likely to be inundated with information on how to do it and profit from it. My cursory search found 127 million inks. In thinking more deeply about the nature of working your contacts and connections, here are several ideas to get you started to use networking to get working.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. One night in February I was perusing Groupon and found deals galore capitalizing on the upcoming holiday.

How to Network On Social Media Without Being a Stalker

Waxing UnLyrical

I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” ” Hmm, I thought to myself. That’s a good question.

Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. You are exhausted. You lost about eight pounds, sweated bullets and are in the final throes of that seemingly elusive job offer. Now comes the hard part. Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime.

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Startup Weekend has been bringing together people from across the country on a common platform to present their ideas.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again. What to do? Such is life.

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC! it, by pledging your financial support here. Check-writer only? See bottom of this post for details).

Goings On… and On The Road

Waxing UnLyrical

8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. I realize I haven’t told you much about my goings-on of late. So here they are, in case you can make any of them: This Friday, Sept. 21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?)

Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary. Paid, owned and earned really provides a budgetary view of how marketers approach media selection.

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds.

How to Help a Tiny Torah Scroll Kickstart An Article of Hope

Waxing UnLyrical

What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. But do read further, because I think when you hear the story, you’ll see why it’s important to try to help. An Article of Hope.

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How to Avoid a Yahoo Moment

PR Job Coach

Ignominious is how one might describe the latest Yahoo mishap , one of a long line of failures and foibles the company has endured over the last few years. The experience is rife with teaching moments for managements of traditional companies and soon-to-launch startups. Fact is, there are lessons for everyone if we just take the time to think and learn. I have given it a great deal of thought since the latest fiasco began and here is my take on avoiding a Yahoo moment. "I

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least.

Toon Time: IPO Madness

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: IPO Madness.

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

It’s official. The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. What has surprised me a bit is the amount of negative comments in the Facebook conversation.

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically. I was cutting my teeth as a Public Affairs Intern for the U.S.

The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

It all began when Michelle Quillin re-tweeted a recent post of mine. It was about remembering to use the headline and first lines to keep readers compelled to read, old and new. A follower of hers read it, and tweeted in reply, “That made me want to vomit.” ” I was totally at sea. Michelle asked him why. The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that?

Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. And there is. Sort of.

Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. I’ve also been “gently” encouraged to “ease up on your expectations, Kirk” by any number of professional colleagues…as well as students. Unh-unh. Not gonna happen.