Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

Case Study 102

Case Study Internal International Study 102

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. From siting the vineyard to navigating social media and interstate shipping, Rachel played a pivotal role in establishing Boxwood as a thriving winery. Becoming a Global Brand Rachel’s journey has been inspiring and full of passion and innovation.

Study 130

Study Travel Film Industry 130

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

MAY 11, 2019

The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales.

Study 138

Study Media Relations Media Measurement 138

Doctor Spin

APRIL 17, 2023

2012, May 17). This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Journalists are responsible for building their own brands.

Journalism 69

Journalism Reddit Newspapers Government 69

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

Analytics 81

Analytics Social Media Google Course 81

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption.

Pinterest 88

Pinterest Fashion Social Media Retail 88

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). DMAs – in real-time and from historical broadcast TV and media content.

Industry 85

Industry Media Technology Employee 85

Beyond PR

JANUARY 13, 2017

According to the Corporation for National and Community Service , about 64.5 billion hours of volunteer service worth $175 billion in 2012. Think in terms of a community potluck, key chains, gift cards or a phone call – no thank you is too small. Background checks. Long hours. million Americans, or 26.5 Say Thank You.

Nonprofit 40

Nonprofit How To Energy Community 40

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. Great colleagues, students, community, school, and area. I became a social media professor in this decade. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Alexa ). Tweet This. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Mark My Words

MARCH 29, 2021

Now people desire to give back and give back support to the community.” The impact of generating more connections to his brand is an ongoing struggle for him. Two, three years ago the mindset was: ‘What’s in it for me, how can I get paid a shedload of dosh, how can I maximise my income?’

Corporate 60

Corporate Interviews Community Newspapers 60

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. How will these updates be relevant for brands? Decide whether Snapchat right for your brand.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. Foster connections within communities.

Storytelling 68

Storytelling Community Video Interviews 68

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. One of the things I like about the dashboard is the social engagement metrics tile.

Case Study 116

Case Study Software Data Web 116

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. In the year Dove’s campaign launched, social research revealed that only 2% of women considered themselves beautiful.

Engineering 22

Engineering Education Retail YouTube 22

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?

Study 120

Study Writing Facebook Groups 120

Communications Conversations

MAY 18, 2015

Any given day could consist of a client meeting to collaborate on an upcoming social strategy presentation, brainstorms with our creative team to plan social content for one of our brands and digging into excel to prepare a quarterly social report. First and foremost the community of people involved in MIMA is fantastic.

Meeting 60

Meeting Local Industry Journalism 60

Stuart Bruce

FEBRUARY 19, 2015

Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.” As does the growth of ‘contributed’ media where almost anyone can blog and publish on established media brands such as The Guardian, The Independent, The Huffington Post and Forbes.

Ethics 60

Ethics Journalism Banking Media 60

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Katie Zess , social media strategist, Renewal by Andersen. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

Norton's Notes

DECEMBER 21, 2014

The Jason Ferruggia website does not automatically take you to their blog, but instead opens up with the impressive list of official brands in which their blog has previously been featured. Bloggers Social Media Sports bloggers Blogging Tips' jasonferruggia.com. liftingrevolution.com. ladyinweighting.co.uk.

Blogging 44

Blogging Training Exercises Sports 44

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40