Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.

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Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

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The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., ET, to discuss change and social media. How is social media changing the job landscape?

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post.

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? One of the key elements that makes consumers feel connected to brands is authenticity.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.

14 examples that can help you update your social media community guidelines

Communications Conversations

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. In our communities.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

5 emerging, surging social media trends for 2020

PR Daily

the way we work and use social media. Five crucial social media trends are highlighted below. Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future.

Six new social media trends marketers should have on their radar

Prohibition

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

Social Media Advertising – Moving Away From ‘The Big Three’

Prohibition

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. LinkedIn social media advertising.

How social media strategies should adapt to COVID-19

PR Daily

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media.

5 tips for smart, strategic social media during COVID-19

PR Daily

Here’s how to strike the right balance in the age of social distancing. Her team then sent out a survey via email and Facebook Group to see what the Spark community wanted from them. We host social media experts and members of our product team. COVID-19 Social Media

4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media? This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.

Why businesses should focus on community during (and after) COVID-19

PR Daily

As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. What community means. Community’s value.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Develop a social media ambassadors program.

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing?

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. by shifting to other media.

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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Google bundled some of those stories into heartwarming social media posts that remind us that not all the news is bad. Social Media Storytelling

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

How Transamerica rebuilt its social media presence

PR Daily

The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. We had never managed those pages,” says Nils Thorson, brand strategy manager at Transamerica. “We

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Even the most extroverted among us face big challenges in creating brand engagement. The obstacles standing between us and brand engagement often include: Google and Facebook’s ongoing algorithm tweaks, which decrease organic reach. The ever-decreasing attention spans of social media users.

4 Ways to Engage Your Community

Cision

PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. You can’t force a community, so let it happen naturally.

How Oscar Mayer is fostering community during COVID-19

PR Daily

The company has created a campaign to encourage “front yard cookouts,” tying in social media to bring people together amid social distancing and isolation—and to feed families in need. Social media’s moment. COVID-19 Social Media

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. The result can be a hiring bottleneck that keeps your brand from reaching its goals. To cope with the talent shortage, you need to build brand awareness and trusted relationships with potential applicants the same way you do with customers. Demonstrate your community volunteering or mentorship.

Tapping the power of social media groups for PR

Agility PR Solutions

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. The post Tapping the power of social media groups for PR appeared first on Agility PR Solutions.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers’ instinct is to avoid commentary and ride out criticism until the news cycle turns to another story, trend or misstep. GT Dave, founder and chief executive of GT’s Living Foods , decided instead to lean in, which boosted his brand and netted the organization a huge PR win.

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . Always have been, from the early days of Twitter in 2007-12 when connection, conversation and community really meant something. And while I still love social media, it’s certainly not as pure and authentic as it used to be, not with the proliferation of one-way brand marketers, spammers, get-rich-quick merchants, and those on both the left and right sides of politics with an agenda to push.

Community management – why social media has to be more than just posting

Prohibition

What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brands reputation and increasing their presence online. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers.

4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.