5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can.

Small Business 103

Small Business Publicity System Community 103

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom.

Software 107

Software Survey Pitching Local 107

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

Sword and the Script

MAY 11, 2019

The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). d) Online newsrooms still matter. 2) Earned media can drive sales.

Study 137

Study Media Relations Media Measurement 137

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications.

B2B 150

B2B Social Media Consumer B2C 150

Doctor Spin

APRIL 17, 2023

2012, May 17). This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Stalwart Blog

FEBRUARY 24, 2015

wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ . The Chargers are also a part of our civic pride and a rallying point for many in our community! Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will. Image Source: https://saamfarahmand23.wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/

Brand 60

Brand Branding Tourism Insurance 60

Mark My Words

FEBRUARY 22, 2021

The Sun MORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands. Brand expert Mark ­Borkowski warns celebs: “Fans are buying into the idea they could also look like you. FANTASTIC Four actress Jessica started selling eco-friendly nappies and baby wipes in 2012.

Brand 60

Brand Branding Report Industry 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

Barokas

JULY 30, 2018

Instagram’s massive, highly engaged user base along with new advertising, shopping and reporting capabilities (thanks, in part, to Facebook’s 2012 acquisition of Instagram) has made the platform increasingly popular with influencers and brands. How and when you use hashtags matters a lot more than it used to on Instagram.

Instagram 60

Instagram Community Advertising Advertising 60

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Journalists are responsible for building their own brands.

Journalism 69

Journalism Reddit Newspapers Government 69

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. The importance of elephant-whispering. Take L’Oréal, for example. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

Waxing UnLyrical

OCTOBER 9, 2012

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out.

Facebook 100

Facebook Twitter Resources Google 100

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR. Andrew Grill (@AndrewGrill) September 18, 2012.

Analytics 81

Analytics Social Media Google Course 81

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 89

Social Media Conference Media Corporate 89

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment.

Meeting 80

Meeting Automotive Media Transportation 80

Mark My Words

JUNE 29, 2015

Since the halcyon days of 2012 Farah’s PR machine has been on the back foot. Where a war of words with a hostile media may be forgiven, his public battles with fellow runner Andy Vernon on Twitter angered many in the athletics community and bridges were unnecessarily burned.

Wikipedia 60

Wikipedia Sports Crisis Management Print 60

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. Foster connections within communities.

Storytelling 68

Storytelling Community Video Interviews 68

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Make it good! Well, that’s it.

SEO 124

SEO Google Hotels Strategy 124

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Alexa ). Tweet This. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PRSay

NOVEMBER 2, 2017

And nine out of 10 acknowledged more training in core communications disciplines is merited. These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Faculty talk trends and current events.

Communications 104

Communications Case Study Training Reputation 104

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Mark My Words

MARCH 29, 2021

Now people desire to give back and give back support to the community.” The impact of generating more connections to his brand is an ongoing struggle for him. Two, three years ago the mindset was: ‘What’s in it for me, how can I get paid a shedload of dosh, how can I maximise my income?’

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Pinterest 88

Pinterest Fashion Social Media Retail 88

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JANUARY 13, 2017

According to the Corporation for National and Community Service , about 64.5 billion hours of volunteer service worth $175 billion in 2012. Think in terms of a community potluck, key chains, gift cards or a phone call – no thank you is too small. Background checks. Long hours. million Americans, or 26.5 Say Thank You.

Nonprofit 40

Nonprofit How To Energy Community 40

Solo PR Pro

AUGUST 31, 2021

After she moved to Atlanta and joined another integrated communications firm, the idea of starting her own firm with a focus in public relations cemented itself in the back of her mind. In 2012 when her day job restructured, Meredith was laid off. The Solo PR Pro group has just been a tremendous help,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Industry 84

Industry Media Technology Employee 84

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. million in venture capital, in four rounds of funding since 2012, according to Crunchbase.

Case Study 115

Case Study Software Data Web 115

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Like it or not, Snapchat is set to become one of the key social networks brands will need to invest in to connect with target audiences.

Video 54

Video Mobile Pinterest Advertising 54

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61