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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Article sentiment toward the brand. Research methodology.

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. Want more insights?

Consumer 195
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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Last year, the Presspage team celebrated its 15-year anniversary.

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Voice moves from awareness to application

Stephen Waddington

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013.

Hotels 138
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Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” This is instructive for one big reason: the brand isn’t the hero, the little boy (or perhaps arguably his father) is the hero. Too many brands miss this important point. The company is trying to make its brand the hero.

Brand 70
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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. Everyone is learning and adapting. Click Here.

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Sales Director, West

Onclusive

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Requirements.

Software 150