Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it. The second-best time is now”.

Advertising 62

Advertising Advertising Social Media Brand 62

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” This is instructive for one big reason: the brand isn’t the hero, the little boy (or perhaps arguably his father) is the hero. Too many brands miss this important point. The company is trying to make its brand the hero.

Brand 69

Brand Branding B2B Exercises 69

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

5W PR

SEPTEMBER 10, 2020

In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” In July 2011, it began a series of announcements, apologies, and turnarounds that negatively affected the brand and company reputation for over a year.

Publicity 128

Publicity Retail Policies YouTube 128

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Brand Sentiment. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Measurement 150

Measurement Engineering Data Content Marketing 150

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. Have you ever had to deal with a major brand crisis? What do you think is the biggest challenge facing brands today? How can brands keep up?

Energy 212

Energy Creativity Social Media Strategy 212

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Right now, that advice is more crucial than ever as we begin 2021. Black Pride.

Communications 196

Communications Viral Fashion Public Affairs 196

PRSay

MAY 9, 2023

A case in point is the brand S’well. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Onclusive

MARCH 19, 2019

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Engineering 150

Engineering Storytelling Big Data Data 150

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

Ishmael's Corner

JANUARY 18, 2015

brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. If you wanted to make an argument for storytelling achieving buzzword status, 2011 would be the year when use of the word spiked roughly 40 percent.

Storytelling 60

Storytelling Brand Branding Data 60

Onclusive

MARCH 19, 2019

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150

Software Measurement Analytics Data 150

Stern + Associates

NOVEMBER 2, 2023

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. Source: Perspectives on Psychological Science 7 Boek, D. link] 6 Tsang, S.

Handbook 52

Handbook Journalism Comparison eBook 52

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As

Instagram 60

Instagram Social Media Video Interviews 60

Onclusive

DECEMBER 17, 2018

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Waxing UnLyrical

NOVEMBER 30, 2011

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?

Company 105

Company Brand Branding Banking 105

NewsWhip

SEPTEMBER 11, 2020

We know this because we track the millions of articles published every day — and we have seen how public engagement with brands and the media has transformed in recent years. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Paul Quigley.

Data 120

Data Media Instagram Crisis 120

Sword and the Script

FEBRUARY 1, 2020

The conclusion “validates well-known theories about how advertising works in a microcosm” such as: “New launches and less established brands leverage the reach and vibrancy of the platform to build awareness and catapult themselves into the big league of power brands. 3) Should brands mix sports and politics? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

PRSay

AUGUST 9, 2019

2011 — Facebook follower numbers seemed to grow on their own. 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Your audiences would find it when they searched, so why bother with those pesky reporters? People were actively looking for Facebook pages to “like.”

Strategy 101

Strategy Newspapers Facebook Google 101

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

NewsWhip

DECEMBER 16, 2020

Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Request a demo. Paul Quigley.

Web 78

Web Crisis Data Trends 78

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. By Robin Carr. The technique is newsjacking. Do you see what we did there?

Case Study 52

Case Study Television Video Travel 52

PR in High Definition

FEBRUARY 28, 2019

Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully. Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group.

Communications 74

Communications System Training Data 74

PR in High Definition

JULY 9, 2018

Firefly will increase NGINX’s brand awareness across all three European markets, with the agency set to handle media relations activity including press relations, speaker programs, awards, and news hijacking. The NGINX open source project started in 2002 and was formally created as a company in 2011. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

Rock the Status Quo

JANUARY 7, 2016

Back in 2011 – a lifetime ago, right? It’s important to think about how the things you are sharing build trust in you, or in the brand. Of course, but companies are learning to differentiate those media relations specialists from professionals with digital experience, and the expertise to integrate traditional with new.

Reputation 100

Reputation Course Social Media Media Relations 100

Rock the Status Quo

JANUARY 7, 2016

Back in 2011 – a lifetime ago, right? It’s important to think about how the things you are sharing build trust in you, or in the brand. Of course, but companies are learning to differentiate those media relations specialists from professionals with digital experience, and the expertise to integrate traditional with new.

Reputation 100

Reputation Course Social Media Media Relations 100

5W PR

NOVEMBER 28, 2018

Rather than spending all your budget on a macro influencer, spend your money on a variety of micro-influencers on YouTube, Twitter and Instagram who are more likely to have a niche audience who resonate more with your brand. According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011.

Marketing 68

Marketing Mobile Measurement YouTube 68

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Risk management. Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

NewsWhip

MARCH 11, 2020

We see this first hand through our work with hundreds of media companies, comms agencies and brands who all wrestle with understanding misinformation, misleading narratives and polarised audiences each day. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. So, how can we help improve this situation? .

Data 99

Data Resources Technology Analytics 99

Communications Conversations

NOVEMBER 21, 2014

Here’s the latest job changes, promotions, events, new account wins and award wins in Twin Cities PR in the last week: Changing… It’s official: Aaron Miller , who’s been playing a lead role in social/digital over at General Mills since 2011, is heading back to Target. Congats, Aaron!

Agency 121

Agency LinkedIn Groups Community 121

Melissa Agnes

MARCH 5, 2014

In fact, a 2011 Washington Post article cites a Harvard Business School study that revealed a one-star rating change on Yelp can lead to a difference in revenue for a company of five to nine percent. Fake Reviews: How to Protect Your Brand (Video). 3 Benefits of a Pre-Crisis Online Vulnerability Audit.

How To 219

How To Reputation Engineering Advertising 219