The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 94

Consumer Social Media Education Advertising 94

Shift Communications

JUNE 21, 2022

“To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. crypto markets are now in a freefall that’s bringing companies and their employees down with them.

Marketing 60

Marketing Financial System Conference 60

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). The company currently has 47 reviews on G2 Crowd.

Industry 91

Industry Media Technology Employee 91

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Vice President, Marketing Technology. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter.

Publicity 110

Publicity eBook Analysis Google 110

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. I especially enjoyed the banter with fellow journalists who are Red Wings fans during the back-to-back Cup showdowns in 2008 and 2009.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. I used the G.I.

Meeting 91

Meeting Transportation Media Journalism 91

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. What does it take to really crush sales quotas in 2022?

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

JULY 31, 2018

The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate or take too long. What FiscalNote Does. Hwang is Tim Hwang, the founder and CEO of FiscalNote].

Publicity 61

Publicity Software Government Content Marketing 61

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016.

Communications 64

Communications YouTube Analytics Instagram 64

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

The Hoffman Agency

APRIL 2, 2019

In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from their future. A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Some are shocked at where their lives will take them.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. I have a friend who now runs a very large IT company, but when he was 20 years old, he was a sailor, he graduated from naval school, and he really wanted to shine. Bulgarian company! Never, on any occasion.

Government 72

Government Education Course Ethics 72

Karen Freberg

AUGUST 11, 2019

This actually marked the first conference I went to where I 1) presented teaching research and 2) won my first teaching and national association research paper award as a doctoral student back in 2009. It’s been 10 years since then, and a lot has changed and evolved in the public relations field. Meeting up with friends.

Conference 48

Conference Education Groups Journalism 48

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. There’s a harsh irony that news publishers are reliant on many of these same technology companies to distribute their content via apps, search and social media.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

NOVEMBER 1, 2016

I’ve helped build successful owned media platforms at three different companies over the last 10 years. In 2009, I had the opportunity to work on an influencer marketing survey project with Brian Solis , for my then employer Vocus (since acquired with pieces of the platform integrated into the Cision Communication Cloud ).

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more.

SEO 98

SEO Interviews Blogging Engineering 98

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. I've been in business for over a quarter of a century and now, going back to some of our first projects, I say to myself - this is no longer the same business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 If I watch a webinar to learn something, am I really a lead for that company? Overwhelmingly, those of us who sign up for these content pillars have NO interest in buying from the company.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). This origin story is important to the company’s evolution.

Pitching 87

Pitching Media System Tools 87

Waxing UnLyrical

JANUARY 13, 2011

2) I was watching "The Big Bang Theory" last night with my wife and we got a kick out of one of Sheldons quotes came to mind after reading that: "I cant say that all senior citizens who cant master technology should be publicly flogged, but if we made a public example out of a few of them, it would give the others incentive to try harder."

Blogging 68

Blogging How To Print Facebook 68

Melissa Agnes

MARCH 20, 2014

How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line. A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. A: When the phone rings at 2 a.m.,

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Stephen Waddington

AUGUST 27, 2018

In a paper presented at Bledcom in 2009[x], Bruno Amaral and David Phillips reported on a research project at the University of Lisbon that investigated how relationships are formed online. Oil companies are a good example of companies where the power they hold means that no exchange can ever be equal.”

Communications 60

Communications Analysis Web Handbook 60

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name.

How To 198

How To Instagram Social Media LinkedIn 198

Maxim Behar

APRIL 14, 2024

You know, I truly do this every morning for the past 30 years in the same company, and I feel like it's my first day in the office. In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook.

Writing 59

Writing Social Media Meeting Facebook 59

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Data-backed business and marketing decisions can push a company and campaign forward, but only if that data is clean, consistent, accurate, and representative of what’s actually happening.

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. The 136 page report is available as a free download. 5 Hypermodernity. . #6

Communications 115

Communications Publicity Survey Newspapers 115

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. The Moral of the Story: Keep Little Johnny away from caffeine…. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name.

How To 57

How To Instagram Social Media LinkedIn 57

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? He has also worked at Time Warner and Euromoney Institutional Investor.

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. The Constant Contact bounce rate seems exceedingly high but double-checked the number before scheduling this post, and that’s what the company is reporting at the time this was published. Ironically, it was the most emailed article of the day.”.

Study 98

Study Marketing Data Analysis 98