Four Ways Technology Affects How Companies do PR

Ron Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

Four Ways Technology Affects How Companies do PR

Ron Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

5 PR tips for technology B2B companies

Axia PR

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average Joe or Jane.

Survey: Comms companies slow on the technology uptake

PR Daily

According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Companies have been especially slow to invest in making internal content mobile-friendly.

How IROs Leverage Digital Technology


In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.

How technology fuels PR's future

PR Daily

A recent Fast Company article pointed out that media relations is really just a small (though still important) part of PR efforts. If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer.

4 Signs It’s Time to Invest in PR or Marketing Technology


If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done.

We Can Control Our Communications Technology Destiny


Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. We surveyed over 600 communications professionals to understand how they are using both new and older technologies in their work.

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. This left the SHIFT team with the challenge of how to position the company launch as something newsworthy.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation. 587 mergers and acquisitions of Massachusetts companies (vs.

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR

The Public Relations Grand Slam

Mora Communications

Not long ago I worked with a small, struggling company that barely made enough to stay. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.

How Your CEO Can Save Your Company’s Image

Critical Mention

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis.

Disruptive Technology Merits Disruptive PR

David PR Group

You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache. Here’s why: Disruptive technology merits disruptive PR.

Baume & Mercier empower their online news with PressPage PR technology


The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces. Today, the brand combines its legendary and classy style with a hip lifestyle image.

10 tips for promoting a more efficient company culture

PR Daily

Your company is your baby, so you want to have a direct hand in everything. This helps your employees gain skills and leadership experience that will benefit your company. So, before vetoing an apparent misuse of time, ask yourself how it could benefit your company.

Why Every Company Needs Media Monitoring

Beyond PR

With technology at the level that it is at now, ignorance is no excuse for any communications team. Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry.

Marketing Technology Developer - Baltimore, MD

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Company: Stansberry Research Location: Baltimore, Maryland Industry: Publishing - All Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. A company crisis is looming.

Why your company needs inbound marketing web design

Axia PR

If your web design company has never heard of inbound marketing, it might be time to find a new one. Although the primary purpose of an inbound marketing website is to nurture leads, it also uses technology to maintain a digital presence on the web and strategies that encourage potential customers by creating content they prefer to use.

Web 46

Making the Most of Company Culture


The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

5 technologies that will change how you do PR


The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price


When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Is Technology the Last Chance for PR Pros to Survive?

PR in Your Pajamas

To understand whether technological progress will come to the rescue of public relations professionals, we must begin by analyzing the reasons behind the generalized PR transformation. Companies can now switch from making annoying cold-calls to managing quality content.

Risk-taking and Starting a Company Don’t Always Go Together

Ishmael's Corner

Most people tend to think of those who start a company as risk-takers. The post Risk-taking and Starting a Company Don’t Always Go Together appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency celebrates its 30th anniversary later this year.

How Pharma Companies are Nailing It on Social Media


The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past. Read Time: 2 minutes.

Sr. Director of Media & Technology - Northbrook, IL

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Company: ISSA Location: Northbrook, Illinois Industry: New Media - Design Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. There’s no such thing as “set it and forget it” when it comes to company communication. Technology should be used to humanize and scale our communication, not to automate it.

4 missteps that doom companies to irrelevance

PR Daily

Just like that, a company that had been a mainstay of shopping malls across America disappeared from the retail front. A company can innovate itself out of a death spiral. Without a clear and vibrant plan to win, a company will simply drift.

How digital marketers can get personal through technology

PR Daily

Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.

Technology Director, Consumer Experiences - New York, NY

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Company: Lincoln Center for the Performing Arts, Inc. Location: New York, New York Industry: Not Specified


Flack Me

Company: SERINO/COYNE Location: New York, New York Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: $30,000 - $40,000

6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience.