Four Ways Technology Affects How Companies do PR

Ron Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

Trending Sources

How IROs Leverage Digital Technology

Marketwired

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.

How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done.

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation. 587 mergers and acquisitions of Massachusetts companies (vs.

Making the Most of Company Culture

5W PR

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies.

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

We will also partner closely with the groups who are leading the way on women’s safety here in New Delhi and around the country and invest in technology advances to help make New Delhi a safer city for women.

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6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience.

Is Technology the Last Chance for PR Pros to Survive?

PR in Your Pajamas

To understand whether technological progress will come to the rescue of public relations professionals, we must begin by analyzing the reasons behind the generalized PR transformation. Companies can now switch from making annoying cold-calls to managing quality content.

Survey: Comms companies slow on the technology uptake

PR Daily

According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Companies have been especially slow to invest in making internal content mobile-friendly.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.

What does your company’s dress code do for your reputation?

Return on Reputation

While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places to work these days are no longer blue collar or white collar jobs – they are no collar jobs.

The Public Relations Grand Slam

Mora Communications

Not long ago I worked with a small, struggling company that barely made enough to stay. One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality.

How digital marketers can get personal through technology

PR Daily

Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.

How to Align Your PR Campaigns with Company Revenue Goals

Beyond PR

Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. Does PR have a perception problem when it comes to proving true revenue value to the business?

Risk-taking and Starting a Company Don’t Always Go Together

Ishmael's Corner

Most people tend to think of those who start a company as risk-takers. The post Risk-taking and Starting a Company Don’t Always Go Together appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency celebrates its 30th anniversary later this year.

How will you measure the name of your company?

Shift Communications

Mumble is a very simplistic company – it provides a service much like Skype – voice chat for gamers. Doing research for any company using a common word as its name will run into this problem. Finally, think about incorporating a function into the company name you choose.

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The Citizenship Imperative: How Companies Can Win In a Post-Truth World

Return on Reputation

And while marketers scramble to address the questions about how to reach, engage and activate “people like me” and create emotional connections , companies may be missing an equally important opportunity. Could our technology be redeployed to solve a different problem?

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.

Four Ways Technology Affects How Companies do PR

Ron Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products.

4 missteps that doom companies to irrelevance

PR Daily

Just like that, a company that had been a mainstay of shopping malls across America disappeared from the retail front. A company can innovate itself out of a death spiral. Without a clear and vibrant plan to win, a company will simply drift.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

We will also partner closely with the groups who are leading the way on women’s safety here in New Delhi and around the country and invest in technology advances to help make New Delhi a safer city for women.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. A company crisis is looming.

Convenience and mobility power the collaborative company

Shift Communications

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy.

A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. That was my real objective — to communicate that we have a technology that’s going to make electronics cheap.”.

GoPro appears to be going nowhere

Ron Torossian

The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. The company … READ MORE ». Brand PR Ronn Torossian MARKETING Technology PRGoPro continues to freefall.

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Invest in Your Professional Development or Lose Your Job

PR Expanded

It’s hard to keep up with technology, not to mention being ahead of trends. It will give you a different perspective on your company, you will learn how they think and why you will understand the missing pieces and how you can help improve the bottom line.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

It’s become accepted terminology for PR-focused, tech-enabled companies since. Technology Public Relations Strategic Communications AirPR Data Driven PR PR Data Literacy PRTech Sharam Fouladgar-Mercer

LinkedIn unveils top 10 Company Pages of 2017

PR Daily

For businesses keen on establishing an effective LinkedIn presence, the recruiting hub released its annual list of top Company Pages. Virginia-based DXC Technology gets a nod for cultivating meaningful, two-way conversations with followers. Here are the top 10 Company Pages for 2017: 1.

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.