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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. More companies are doubling down on environmental, social and governance (ESG) efforts. As more companies realize the benefit of DEI in hiring and work groups, so should your agency.

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

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Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

Sword and the Script

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). This origin story is important to the company’s evolution.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Q: How did you decide on the ideal marketing technology stack?

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Let the Cision® Communications Cloud® Work for You

Beyond PR

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.