Sword and the Script

JUNE 21, 2022

In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. And that’s why smart, cost-conscious companies should absolutely, positively not cut the marketing and PR budget right now. When the economy is good, that room is really loud.

Marketing 135

Marketing Survey Financial B2B 135

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company.

Software 78

Software Banking Resources Government 78

Doctor Spin

DECEMBER 16, 2023

Physically attractive individuals tend to be rated more favourably in terms of personality traits, a principle that can be applied in choosing brand ambassadors or public figures representing a company. Source: Nursing Times 3 Smith, R. Halo Effect. Nursing Times, 84 51, 68. The halo effect: Evidence for unconscious alteration of judgments.

Journalism 52

Journalism Ethics Analysis eBook 52

PRSay

JANUARY 29, 2021

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67.

Healthcare 78

Healthcare Journalism Study Advertising 78

PRSay

DECEMBER 27, 2022

More companies are doubling down on environmental, social and governance (ESG) efforts. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Companies that expanded to meet pandemic demand are now cutting jobs. To give your pitch context and depth, also link to an FAQ and a backgrounder.

Trends 114

Trends Pitching Twitter Nonprofit 114

Agility PR Solutions

OCTOBER 16, 2018

in 2009, push notifications are the epitome of content being brought to you. This marketing tactic allows companies […]. Today, people expect information to be brought to them. Perhaps the perfect embodiment of this shift is the push notification. First rolled out with iOS 3.0

Company 65

Company Marketing Analysis Trends 65

The Hoyt Organization

JANUARY 8, 2024

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. They are also tech-savvy and use multiple devices to access information, making it essential for companies to have a strong online presence.

Consumer 99

Consumer Social Media Education Advertising 99

Sword and the Script

MAY 21, 2019

Back in the halcyon days of 2008-2009, if you had a business and were trying to reach customers, you could take your 1,000 Facebook followers and end up reaching 3,000 people with an unpaid post. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment. Off Script No.

B2B 79

B2B Social Media Company Marketing 79

Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013.

Corporate 52

Corporate Employee System Journalism 52

Shift Communications

JANUARY 25, 2023

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 128

SEO Content Marketing Marketing Software 128

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Huge company, right? Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

APRIL 21, 2020

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. Then, in 2009, I started my own consultancy focused on social media marketing. But, more importantly, I’ve helped deliver real business value to those 70+ companies I mentioned above. Your story. Just ask them.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Ishmael's Corner

NOVEMBER 23, 2014

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Creating drama calls for bad stuff to happen to the main character : Naturally, companies struggle with this one. Because companies tend to take themselves so seriously, giving the reader/viewer/listener a reason to simply smile is a winning action.

Storytelling 152

Storytelling Video Film B2B 152

Deirdre Breakenridge

FEBRUARY 13, 2015

She started in #hcsm in January 2009 as an undergraduate PR student!) Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.

Healthcare 150

Healthcare Community Twitter Communications 150

Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Companies with retail banking divisions invested in educational resources centers. Crypto content has quickly become an important topic for most finserv companies. But their secret sauce was content.

Brand 77

Brand Branding Banking B2C 77

Shift Communications

JUNE 21, 2022

A hype cycle that makes quick billionaires and leaves a trail of failed companies in its wake, however, may also lay the groundwork for a lasting structural shift (exhibit A: the first dotcom bust).”. crypto markets are now in a freefall that’s bringing companies and their employees down with them. The mood outside the conference?

Marketing 60

Marketing Financial System Conference 60

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. The answer depends on a number of factors.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Shift Communications

APRIL 29, 2019

Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own. The company was richly rewarded for its loyalty after his Masters victory, including an estimated $22 million boost to the value of its partnership. Which he did, brilliantly.

Sports 121

Sports Retail Consumer Examples 121

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 81

Technology Company Analytics Writing 81

Shift Communications

JULY 5, 2016

In 2009 did we exceed 18 million stories per year. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter.

Publicity 110

Publicity eBook Analysis Google 110

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 102

Conference Communications Storytelling Social Media 102

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians.

Trends 127

Trends Publicity Communications Tourism 127

Bianchi Biz Blog

APRIL 17, 2023

Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. I especially enjoyed the banter with fellow journalists who are Red Wings fans during the back-to-back Cup showdowns in 2008 and 2009.

Engineering 77

Engineering Automotive Agriculture Media 77

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She credits some of the firm’s longevity to her willingness to stay agile and adaptable. “I

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

MARCH 30, 2021

Reporters check company social sites when reporting. When reporting on a company, 86% of reporters say they consult the company’s social media channels at least some of the time. In the early days, around 2009, I saw many reporters struggled with this and disliked it. click image for higher resolution).

Social Media 108

Social Media Report Survey Media 108

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Flack's Revenge

NOVEMBER 12, 2015

It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ.

Social Media 120

Social Media Media Apparel Retail 120

Maxim Behar

FEBRUARY 15, 2024

There was one time when I used PowerPoint for a presentation in 2009 at the Communication on Top forum in Davos. There is one other person I know who never does that — and I have copied that from him. That is my good old friend, teacher, and mentor, Paul Holmes, CEO and founder of the Holmes Report. You can find the book here: [link].

Newspapers 59

Newspapers Print Media Social Media 59

Communications Conversations

AUGUST 23, 2016

And, in spots, it’s worked for some companies. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. It’s not the same Twitter we know from 2009. And I mean ANY. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Most companies that launched and went big did so with the help of professional PR. I am both a Publicist and run a magazine.

Agency 159

Agency Strategy Crisis Management Pitching 159

Communications Conversations

JANUARY 11, 2022

Catherine has an interesting background, including an initial stop at Red Wing Shoes where it looks like she probably helped the company start social! I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 3 – Catherine Engel, Director-Social, Spark Foundry. and Goodbye Vanilla.

Exercises 60

Exercises Meeting Energy Retail 60

PR Job Coach

MAY 28, 2014

This can do a lot for your career, as these folks will want to collaborate on projects with you and champion you to others in your company. She was recognized as the Outstanding PR Graduate by Fresno State in 2009 and as Rookie of the Year by PRSA Central California in 2008. You can reach Tori on Twitter @ToriRTerhune.

How To 215

How To Groups Engineering Conference 215

PRSay

SEPTEMBER 1, 2017

2009; Ragas, Uysal & Culp, 2015). A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees. There are several ways we can improve our business and industry expertise: Take advantage of free PRSA webinars.

Ethics 124

Ethics Public Affairs Journalism Leadership 124

PRSay

AUGUST 31, 2017

According to the 2009 piece “Diversity Linked To Increased Sales Revenue And Profits, More Customers” in the American Sociological Review, diverse hiring is seen to have a direct correlation to improved financial performance. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 73

Nonprofit Employee Leadership Crisis Communications 73

Stuart Bruce

APRIL 16, 2015

The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Prakkypedia

DECEMBER 27, 2015

The team from THIS COMPANY wishes all its customers a very Merry Christmas and a happy and safe New Year”. How about these variations for the fictional Company: Merry Christmas from The Company. This year The Company served more than 5,000 meals and we’re looking forward to opening our doors again on January 4.

Advertising 60

Advertising Advertising Television Retail 60