Deirdre Breakenridge

NOVEMBER 8, 2015

Tagging and hashtags became the norm in my month-long effort to help drive up donations and awareness for the film. Berst, Producer & Co-Writer : Over 13 years ago Lea-Ann founded Raleigh, NC-based Sleddogg Marketing Management, a consulting practice that specializes in strategic marketing and activation management.

Film 150

Film Social Media Video Writing 150

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. My background in journalism, public relations, communications and advocacy has been a great fit for this work.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. –John.

SEO 94

SEO Google Storytelling Writing 94

The Resolution Blog

APRIL 23, 2018

For example, you may be tagging against a range of media types such as ‘national’ ‘regional’ ‘trade’ and ‘broadcast’. Was The Wall Street Journal categorised as an international title or a national newspaper? Perhaps as an account manager you may need to check the integrity of your account team’s admin.

Data 120

Data Measurement Examples Tools 120

Rock the Status Quo

MARCH 30, 2015

It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly. Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. The most progressive public relations professionals will improve their influencer management and analytics capabilities this year. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Solo PR Pro

JANUARY 7, 2019

Find other keywords to explain and tag your topic, so it aligns with how people search for it. Crisis Management in the Digital Age. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. View the webinar now and get ready to wow your clients.

Trends 45

Trends Google Crisis Management Data 45

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. What you may not have known is that Chris’s initiation into the field of reputation and risk management curiously began about 17 years ago, as a technical writer. Real-time risk management | Jump to text. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

David PR Group

AUGUST 4, 2014

We need to seek them out, manage them, sometimes pay for them and often create our own. ” However, many media outlets offer distribution channels which are not traditional public relations opportunities (meaning not free), but they aren’t traditional advertising either, though they do have a price tag. –John.

Television 76

Television Groups Storytelling System 76

Karen Freberg

AUGUST 9, 2020

I am not sure it warrants the hefty price tag of $90k. To put things into context w/ the rise of #SMprofs I have created and managed a community of social media professors for the past four years, and this community of #SMprofs has grown tremendously over the years. Below is a screen shot of their conference.

Conference 96

Conference Education Groups Community 96

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By He or she is responsible for managing corporate risk, including the panel of law firms, which is a means to help manage that risk.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

FEBRUARY 18, 2011

If you use HootSuite to manage your social platforms, every time you click on someone’s profile, you’re hit in the face with their Klout score. And now mainstream media’s getting into the act: I give you last week’s Wall Street Journal article on how certain wannabe cool kids are trying to game the system. .

Hotels 107

Hotels Measurement System Journalism 107

Sword and the Script

OCTOBER 17, 2017

For example, an equity partner may be sponsoring a dinner each year for a client’s charity at a price tag of thousands of dollars. PR, marketing, sales and journalism. The firm has trouble filling its table and cannot track return on investment. This Business of Law: Lawyers: Start with Why. Want to be part of the Off Script series?

Marketing 69

Marketing Ethics Interviews Meeting 69

PR 20/20

SEPTEMBER 28, 2016

Poynter released key points from her approach, which includes creating “hard-hitting 'only-in-The New York Times' coverage: authoritative journalism and information readers can use to navigate their lives.” Free solutions from Google include Google Analytics, Google Tag Manager and Google Data Studio.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” So, I give you the first-ever Talking Points 39-between-35-and-49 (use hash tag #39between35and49! Kevin Hunt, manager of content and channels, General Mills. From her generosity to her spirit to the way she manages her work and life and volunteering.

Agency 60

Agency Groups Public Affairs B2B 60

Journalistics

APRIL 5, 2013

When you’re being interviewed by a journalist, grilled on the stand a trial, or trying to convince an HR manager to put you through to the next round, it helps to know the questions in advance. Maybe it’s something as innocent as a party picture you were tagged in on Facebook, or something more serious like a DUI conviction.

Interviews 52

Interviews Newspapers Examples Industry 52

Waxing UnLyrical

AUGUST 22, 2010

Note to Vivek Oberoi: now would be as good a time as any to get your head out of your a$$ , from The Secret Journal of Rakesh Jhunjhunwala Why: I’m not keeping with the fecal orifice theme intentionally, believe me. This one’s especially for my Indian (and those who “get&# India) peeps and tweeps.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

OCTOBER 27, 2010

Keeping all this in mind, following are my top tips for whenever you have to develop a crisis management plan. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Thanks so much for stopping by WUL!

Crisis 71

Crisis Twitter Facebook Measurement 71

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). Cision acquires Viralheat , a social media management platform with monitoring, publishing, and analytical capabilities. 5) March 23, 2015: Viralheat.

Technology 12

Technology Software Company Marketing 12

Flack's Revenge

AUGUST 31, 2016

Also, the NYTM crowd is a nice microcosm of the tech startup world as it includes programmers, project managers, CTOs, entrepreneurs and investors in NYC, a hot bed of innovation second only to Silicon Valley. Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. The Thread. Thanks everyone!

Reddit 136

Reddit Enterprise Wireless B2B 136

Presspage

JUNE 15, 2022

Economist (and Nobel Laureate) Oliver Williamson popularized these as transaction costs 1 , building on work from other big names of the past like management theorist Peter Drucker. The American Journal of Sociology. In your daily work, transaction costs are all those little things that take time and energy. Talk to Presspage today.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

Economist (and Nobel Laureate) Oliver Williamson popularized these as transaction costs 1 , building on work from other big names of the past like management theorist Peter Drucker. The American Journal of Sociology. In your daily work, transaction costs are all those little things that take time and energy. Talk to Presspage today.

Energy 78

Energy Data Meeting Course 78

PRSay

JUNE 11, 2021

How did you manage the barrage of media requests, which topped 40 per day? We did so by establishing boundaries to have some personal time in the evening or at lunch to ensure that everyone’s workload was manageable and that we had “stretch” and Zoom breaks. What are some best practices for other communicators?

Publicity 157

Publicity Social Media Report Fashion 157

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Mark as read Approve comment Mary, Im on and off blogger too (Ive managed to average a post a week, give or take). It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. We don’t always think about the infrastructure – platforms and content management systems (CMS) – we rely on to do our jobs.

Marketing 62

Marketing Technology Data System 62

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs.

B2B 79

B2B Facebook Advertising Advertising 79

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. Every day, journalists receive tons of pitches from communication professionals just like you.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Measurement 80

Measurement Publicity Analysis Tools 80

Buzzstream

FEBRUARY 3, 2021

Make sure it can be produced and outreached quickly – they managed to do the entire campaign in under 48 hours. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it. A good manager will always encourage you to do so.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

Sometimes, they could be writing/managing completely different properties. Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? And you know what? Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 29, 2010

Supervisors/Managers/Directors/VPs: we’re still in a bit of a workforce-money pinch. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. Thanks so much for stopping by WUL!

Film 70

Film Measurement Leadership Twitter 70

Presspage

SEPTEMBER 18, 2017

The Wall Street Journal reports on incidents of users taking the unusual step of sharing their full names and addresses across public channels like Facebook and Twitter. And they posted harrowing pictures to emphasize just how high the flood waters were.

Social Media 122

Social Media Communications Crisis Media 122

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

JULY 28, 2016

Senior Audience Relations Manager Christine Cube and I have seen a lot and learned a lot over the past two weeks. Here are 7 lessons we picked up along the way for managing media relations in the middle of a major conference. Author Anna Jasinski is manager of audience relations at PR Newswire. Act fast, and get to the point. .

Media Relations 40

Media Relations How To Media Conference 40