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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement


Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

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Journalism ethics versus public relations ethics

Axia PR

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. It’s ethically the right thing to do.

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AI and Journalism: What’s Next?


The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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Philanthropist Craig Newmark on Ethical Communication


“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

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