What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Masters in Marketing Interview: Paul Furiga, WordWrite Communications

SeeDepth

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. StoryCrafting evolved over a series of years, based upon our journalism experience, our study of biology, social science, history and of course, marketing.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

D’Angelo’s pieces on the importance of strategic communications to organizational leadership have appeared in BusinessWeek , The Financial Times and The Public Relations Strategist , and he is a regular contributor to The Wall Street Journal’s “Crisis of the Week” column.

How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. Be a Resource After the Interview.

The State Of Journalism, How It Might Evolve, And How PR Can Help

SeeDepth

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

SeeDepth

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Marketing Leader Interviews 99.3 By Seedepth.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 159

What if The Interview Sucks?

David PR Group

Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. What if The Interview sucks?

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview like this one from the University.more. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

To jump from PR to journalism, focus on these 5 skills

PR Daily

Whatever the reason, you've decided to make the less popular (but equally exciting) leap to journalism. Anyone hiring for a journalism position is going to ask you for writing samples, so have a portfolio of clips ready to show, even if your byline isn't on them.

Tips to Prepare for a Media Interview

LTPR

The post Tips to Prepare for a Media Interview appeared first on LTPR. Uncategorized business Business Journals communications Executives media media relations news PR public relationsA potential media opportunity can strike at any moment.

Use the tectonic shifts in journalism to your advantage

PR Daily

Journalism has changed. Are your communicators ready to make the most of their interview opportunities in this chaotic media landscape? Get expert advice for your next interview with the Media Training Master Class on Aug.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Many smaller organizations struggle with brand journalism because they think you need a big budget, fancy software or an experienced team of former journalists to make it succeed.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. I found him to be a spectacularly gifted interviewer and will miss his program. —

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Why data-driven journalism matters to PR.

Data 74

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. This begins the process of creating the interviewer-interviewee relationship. Journal of media practice.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line. THIS animation – it’s hilarious!!

4 tips for killer interviews in the modern media world

PR Daily

Journalists today conduct interviews using Skype, Twitter and FaceTime. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice. Here are the four tips to interview like a star: 1.

Five things to remember when building social media groups

NewsWhip

Brands Communications & PR Digital Journalism Facebook Analytics Facebook data interview social media analytics Social Media DataGroups on social media can be one way of getting your content or message in front of new audiences on social media.

Study: CEOs should hone knowledge, social media before interviews

PR Daily

Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. Executives should also check their attitudes before interviews.

Theranos chief battles Wall Street Journal over article

PR Daily

To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. The Journal. Theranos riposted quickly and thoroughly with a response on its website, and Holmes made herself available for interviews after the story broke. Earlier this week, she spoke about the article on The Journal’s own turf.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. PR, marketing, sales and journalism.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. Duke began experimenting seriously with brand journalism two years ago, and the company began building the Illumination website and stories in earnest in mid-2015, Efthimiou says. The company writer even interviewed a critic.

5 boxes to check in a PR job interview

PR Daily

College seniors are navigating the crucial—and nerve-racking—job interview season. They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more. Find your voice before you get to the interview.

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

10 important guidelines for your next media interview

PR Daily

Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Pre-interview the reporter: When a reporter calls, many spokespeople and subject-matter experts begin answering questions immediately.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. When trust in journalism is broken, everyone loses.

How To Turn An Interview Into Coverage a Year Later

Shift Communications

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. book Interview PR 2.0 For years, I’ve been discussing the changing roles of PR professionals as a result of social media.

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. See these related interviews: Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webbiquity. about PR, marketing, sales and journalism.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. When trust in journalism is broken, everyone loses.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

Instead, the root cause can lie in the interviewing process for sourcing the content. Journalism PR Storytelling interviewing techniques journalists interview tips PR fail PR storytellingThe Art Of Storytelling In Business Communications And Public Relations.

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

This interview with a CMO reminded me of that suggestion. See these related interviews: The Changing Face of PR in Government; Off Script #30: Merritt Allen of Vox Optima. Thank you, Nicole, for such a superb interview. We are always looking for good people to interview about.