Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport.

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What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring.

Tips to Prepare for a Media Interview

Reputation Us

The post Tips to Prepare for a Media Interview appeared first on LTPR. Uncategorized business Business Journals communications Executives media media relations news PR public relationsA potential media opportunity can strike at any moment.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview like this one from the University.more. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. The post Airport’s brand journalism news service takes flight appeared first on PR Daily.

How to steer a media interview to your key topic or point

PR Daily

You must be a bit more subtle—but if you are, you can have much more influence over the interview than might have seemed possible. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The host has asked that the interview be more conversational (such as a podcast).

How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. Be a Resource After the Interview.

4 tips for killer interviews in the modern media world

PR Daily

Journalists today conduct interviews using Skype, Twitter and FaceTime. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice. Here are the four tips to interview like a star: 1.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. I found him to be a spectacularly gifted interviewer and will miss his program. —

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

D’Angelo’s pieces on the importance of strategic communications to organizational leadership have appeared in BusinessWeek , The Financial Times and The Public Relations Strategist , and he is a regular contributor to The Wall Street Journal’s “Crisis of the Week” column.

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

Study: CEOs should hone knowledge, social media before interviews

PR Daily

Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. Executives should also check their attitudes before interviews.

5 boxes to check in a PR job interview

PR Daily

College seniors are navigating the crucial—and nerve-racking—job interview season. They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more. Find your voice before you get to the interview.

Theranos chief battles Wall Street Journal over article

PR Daily

To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. The Journal. Theranos riposted quickly and thoroughly with a response on its website, and Holmes made herself available for interviews after the story broke. Earlier this week, she spoke about the article on The Journal’s own turf.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement. 7 tips for conducting better interviews.

The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

How To Turn An Interview Into Coverage a Year Later

Shift Communications

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line. THIS animation – it’s hilarious!!

What if The Interview Sucks?

David PR Group

Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. What if The Interview sucks?

After the End of Journalism – The Revolution that Turned PR Experts into Publishers, Editors, and Reporters

Maxim Behar's Blog

The client, very figuratively and loosely described, used to knock on the door of our office, timidly stepping forward and perplexedly saying: “I… I found out that… you are making PR here… can you help me increase my sales… and if it is possible, to arrange one or two interviews with me somewhere.”

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Many smaller organizations struggle with brand journalism because they think you need a big budget, fancy software or an experienced team of former journalists to make it succeed.

Use the tectonic shifts in journalism to your advantage

PR Daily

Journalism has changed. Are your communicators ready to make the most of their interview opportunities in this chaotic media landscape? Get expert advice for your next interview with the Media Training Master Class on Aug.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketing

How To 190

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Why data-driven journalism matters to PR.

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Getting Media Coverage Is Just The Start; Now Put It To Work For You

PR Insiders

We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. General Marketing PR Education marsha friedman Media Exposure media interviews national media exposure Public Relations tv interviews

10 important guidelines for your next media interview

PR Daily

Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Pre-interview the reporter: When a reporter calls, many spokespeople and subject-matter experts begin answering questions immediately.

University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient

NewsWhip

Digital Journalism Interviews[…]. The post University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient appeared first on NewsWhip.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

Instead, the root cause can lie in the interviewing process for sourcing the content. Journalism PR Storytelling interviewing techniques journalists interview tips PR fail PR storytellingThe Art Of Storytelling In Business Communications And Public Relations.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Conducting historical interviews in a transparent age

PR Conversations

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.