Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another.

How revealing frustration sinks media interviews

PR Daily

One of the golden rules of a successful interview is to not show any frustration at the questions being asked. Awkward questions that a spokesperson would rather not answer will inevitably be asked in interviews. The Herald is simply doing its job – journalism.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. Be a Resource After the Interview.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Airport’s brand journalism news service takes flight

PR Daily

From a reputational viewpoint, it might seem risky for Pittsburgh International Airport’s Blue Sky brand journalism news service to newsjack other organizations’ crises. The post Airport’s brand journalism news service takes flight appeared first on PR Daily.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. “Nail the elevator pitch.”.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

Tips to Prepare for a Media Interview

Reputation Us

The post Tips to Prepare for a Media Interview appeared first on LTPR. Uncategorized business Business Journals communications Executives media media relations news PR public relationsA potential media opportunity can strike at any moment.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s Do research, have time, and don’t do a 45-minute interview and run out.

How to steer a media interview to your key topic or point

PR Daily

You must be a bit more subtle—but if you are, you can have much more influence over the interview than might have seemed possible. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The host has asked that the interview be more conversational (such as a podcast).

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. I found him to be a spectacularly gifted interviewer and will miss his program. —

PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview like this one from the University.more. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement. 7 tips for conducting better interviews.

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

4 tips for killer interviews in the modern media world

PR Daily

Journalists today conduct interviews using Skype, Twitter and FaceTime. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice. Here are the four tips to interview like a star: 1.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

D’Angelo’s pieces on the importance of strategic communications to organizational leadership have appeared in BusinessWeek , The Financial Times and The Public Relations Strategist , and he is a regular contributor to The Wall Street Journal’s “Crisis of the Week” column.

Study: CEOs should hone knowledge, social media before interviews

PR Daily

Journalists do their homework prior to conducting interviews, but many executives fail when it comes to conveying expertise and making an impression before the first question is asked. Executives should also check their attitudes before interviews.

Theranos chief battles Wall Street Journal over article

PR Daily

To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. The Journal. Theranos riposted quickly and thoroughly with a response on its website, and Holmes made herself available for interviews after the story broke. Earlier this week, she spoke about the article on The Journal’s own turf.

Use the tectonic shifts in journalism to your advantage

PR Daily

Journalism has changed. Are your communicators ready to make the most of their interview opportunities in this chaotic media landscape? Get expert advice for your next interview with the Media Training Master Class on Aug.

5 boxes to check in a PR job interview

PR Daily

College seniors are navigating the crucial—and nerve-racking—job interview season. They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more. Find your voice before you get to the interview.

To jump from PR to journalism, focus on these 5 skills

PR Daily

Whatever the reason, you've decided to make the less popular (but equally exciting) leap to journalism. Anyone hiring for a journalism position is going to ask you for writing samples, so have a portfolio of clips ready to show, even if your byline isn't on them.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Many smaller organizations struggle with brand journalism because they think you need a big budget, fancy software or an experienced team of former journalists to make it succeed.

How To Turn An Interview Into Coverage a Year Later

Shift Communications

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line. THIS animation – it’s hilarious!!

What if The Interview Sucks?

David PR Group

Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. What if The Interview sucks?

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. Duke began experimenting seriously with brand journalism two years ago, and the company began building the Illumination website and stories in earnest in mid-2015, Efthimiou says. The company writer even interviewed a critic.

Energy 112

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketing

How To 190

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Why data-driven journalism matters to PR.

Data 95

Getting Media Coverage Is Just The Start; Now Put It To Work For You

PR Insiders

We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. General Marketing PR Education marsha friedman Media Exposure media interviews national media exposure Public Relations tv interviews

University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient

NewsWhip

Digital Journalism Interviews[…]. The post University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient appeared first on NewsWhip.

10 important guidelines for your next media interview

PR Daily

Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Pre-interview the reporter: When a reporter calls, many spokespeople and subject-matter experts begin answering questions immediately.

Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. StoryCrafting evolved over a series of years, based upon our journalism experience, our study of biology, social science, history and of course, marketing.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

Instead, the root cause can lie in the interviewing process for sourcing the content. Journalism PR Storytelling interviewing techniques journalists interview tips PR fail PR storytellingThe Art Of Storytelling In Business Communications And Public Relations.