How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Hinds is optimistic that the newspaper industry can take advantage. “We

Small Market Newspapers – More Than You Think

HMA Public Relations

newspapers, a large majority have a circulation of less than 50,000! Long live small market newspapers! The post Small Market Newspapers – More Than You Think appeared first on HMA Public Relations. Of the more than 7,000 daily/weekly U.S.

Top 10 U.S. Daily Newspapers on Facebook

Cision

daily newspapers on Facebook by the number of likes. The Wall Street Journal — 6,011,006. Atlanta Journal-Constitution — 690,704. Daily Newspapers on Facebook appeared first on Cision.

Is This the Future of Newspaper Video?

Ishmael's Corner

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. And for good reason. The inverted pyramid still figures prominently in J schools across the country.

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. People who are trained in journalism.

Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

Ishmael's Corner

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t. The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. journalism journalists Media pr

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates.

What the Hell Does the PR Guy Know About Journalism (Take 3)

Ishmael's Corner

I enjoy studying journalism. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

As newspaper criticism fades, YouTube video essay flourish

PR Daily

This is similar to a critic’s review in a newspaper or magazine column. He’s raised $2,400 per video on Patreon , which—given that he produces about one video per week—means he’s pulling in more than most newspaper film critics, too.

Who killed the newspaper critic?

Mark My Words

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. Depressing reports such as last week’s piece in the Columbia Journalism Review on the disappearance of full-time arts staffers are a familiar sight. With the internet we no longer have a choice of 5 or 6 critical voices but thousands, each catering with expert knowledge and passion for niches that a selective newspaper wouldn’t deign to cover.

Starbucks Cancels Subscriptions

HMA Public Relations

As an avid newspaper supporter, Scott was disappointed to hear that Starbucks will quit selling hard copies of the New York Times in its stores, among other major publications. Read more about what this means for the future of the newspaper industry. Featured Newspaper Newspaper Industry Scott Hanson Starbucks USA Today Wall St. Journal

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. This’ll be featured in newspaper sub-editing courses for years.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.” ” Zuckerberg reposted the Journal column on his personal Facebook page.

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years.

Can Newspapers Tip The Scales on Scalia?

Flatiron Communications

Wall Street Journal (@WSJ) February 17, 2016. ” What’s most disconcerting about the growing travails of the newspaper industry, at least to me, is the concurrent disappearance of their ability to hold politicians (and executives) accountable.

International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s What’s the state of the journalism profession today, and what does the future hold?

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Newspapers Getting Their Game On

Flatiron Communications

We talked about distributed content, especially via the social platforms, the threat (and huge valuations) of digitally native media, and of course, quality journalism and whether media fragmentation has diluted the influence of legacy news brands.

Brand journalism: Why the faulty arguments must end

PR Daily

stated in bold letters, " There''s no such thing as brand journalism." brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. An elitist''s view of journalism.

Brand journalism strategy boosts hospital's profile

PR Daily

The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool.

Gawker Media resignations highlight struggle between journalism and PR

PR Daily

A June 2014 Gallup poll also found that consumers’ trust in news media organizations was at one of the lowest rates recorded—only 22 percent said they trusted stories on TV, in newspaper or on the Internet.

Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. Other papers with significant readerships, like The Financial Times, The Wall Street Journal and the Daily Telegraph, have followed suit with paywalls.

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Journalism as a whole has changed in response.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ]. Newspapers run photographs, and TV stations broadcast B-roll and even interviews.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. “I researched the newspaper’s coverage of HSBC.

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PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

Did you know that newspaper jobs are disappearing at an alarming rate? For as long as journalism and public relations have existed, there’s been rivalry between them. PR vs. Journalism: Why Rivalry Hurts Both.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

LA Observed reporter Kevin Roderick explains: I spoke with him this afternoon and he admitted to a twinge of regret at no longer being a journalist, but he said it was too difficult to make ends meet on his newspaper salary while renting in the LA area.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. 22, not only dives right into this problem , but also looks at other subjects any newspaper might explore.

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5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

How a health system's brand journalism site nearly doubles traffic yearly

PR Daily

That''s why Klein and her team created ParentSavvy.com , Methodist Health System''s brand journalism site, which educates families on parenting and children''s health. It''s like the ultimate brand journalism opportunity," Klein says. "We

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

PR 101: How to Pitch The New York Times

Cision

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times.