INDUSTRY INSIGHTS YOUR PEERS ARE READING
When you make your pitch, get right to the point, providing well-researched facts. This premium on facts and accuracy demands that you do your research before making a pitch. Only 2 percent of respondents prefer receiving a pitch on a social media network. MORE
The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). Get more media pitching knowledge from Michael Smart here. MORE
With so many outlets, it’s harder for PR pros to vet and determine who and where to pitch. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism. MORE
According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch. MORE
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Featured Influencers HARO pitching USA Today MORE
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations. MORE
All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism. MORE
” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. How to avoid ruffling feathers with your pitch. “I MORE
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches. MORE
In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching. Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. MORE
It’s the same with brand journalism. As you watch the Oscars this month—and wait for Leonardo DiCaprio’s triumph or snub—this is how you can understand brand journalism in movie terms. It’s the same scenario with content in brand journalism. MORE
The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal MORE
The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. There is simply a greater supply of story pitches pitching fewer opportunities among the traditional media outlets. MORE
With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. MORE
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro. MORE
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches! MORE
Dissecting PR pitches is one of the duties editors least enjoy. PR people are typically pleasant to deal with—and many are excellent at what they do—but a lousy few make the story pitching experience, er, let’s say suboptimal. One nitpick that editors notice in pitches is font choice. MORE
With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? MORE
to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism isn’t just for reporters. MORE
Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. MORE
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. MORE
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. MORE
It’s also helpful that the writer took time to seek out an individual with ties to the topic he’s pitching. Many marketers fall victim to reusing email lists from previous efforts, rather than investing time to determine which contacts have applicable ties to their latest pitch. MORE
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym? MORE
Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career. Want the Best Pitch? MORE
But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! Q: How do you know which reporters and influencers are the right ones to pitch? MORE
Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. MORE
The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal MORE
Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Phillips tweets breaking news and trends along with his blog posts, which cover media training, public speaking, pitching and crisis communications. MORE
The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. MORE
During that time, I would pitch story ideas, all the while learning my editors’ preferences. I re-pitched the story, providing details about an 88-year-old dying artist who was bedridden and painting with an easel resting on his stomach. Where’s the human interest in your story? MORE
From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary. MORE
We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. It’s also very apparent when someone is pitching something they don’t understand or care about. MORE
Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. Keep your pitches tight. MORE
Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. MORE
Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia. MORE
The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism. MORE
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Some columns are merely Q&A, and a press release or pitch may not be useful. MORE
Ishmael's Corner
FEBRUARY 27, 2018
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources.
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches!
PR Daily
NOVEMBER 20, 2018
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?
ImPRessions - Crenshaw Communications
MAY 22, 2018
Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford.
PR Daily
OCTOBER 24, 2018
With so many outlets, it’s harder for PR pros to vet and determine who and where to pitch. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism.
|
PR Daily
JUNE 5, 2019
” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. How to avoid ruffling feathers with your pitch. “I
Cision
OCTOBER 5, 2015
According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch.
PR Daily
NOVEMBER 19, 2018
to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism isn’t just for reporters.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). Get more media pitching knowledge from Michael Smart here.
PR Daily
SEPTEMBER 28, 2018
No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.
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Cision
AUGUST 31, 2016
Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch.
Cision
OCTOBER 3, 2015
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.
Cision
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
Ishmael's Corner
OCTOBER 4, 2016
The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal
Cision
JANUARY 17, 2018
Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”.
PR Daily
NOVEMBER 7, 2018
During that time, I would pitch story ideas, all the while learning my editors’ preferences. I re-pitched the story, providing details about an 88-year-old dying artist who was bedridden and painting with an easel resting on his stomach. Where’s the human interest in your story?
B2B PR Sense
JULY 9, 2017
Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career. Want the Best Pitch?
PRSay
JUNE 15, 2017
Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. Keep your pitches tight.
Sword and the Script
APRIL 27, 2019
1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. There is simply a greater supply of story pitches pitching fewer opportunities among the traditional media outlets.
PR Daily
MARCH 25, 2019
Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before.
PR Daily
DECEMBER 1, 2017
Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Phillips tweets breaking news and trends along with his blog posts, which cover media training, public speaking, pitching and crisis communications.
Cision
SEPTEMBER 17, 2015
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.
PR Daily
FEBRUARY 22, 2016
It’s the same with brand journalism. As you watch the Oscars this month—and wait for Leonardo DiCaprio’s triumph or snub—this is how you can understand brand journalism in movie terms. It’s the same scenario with content in brand journalism.
Ishmael's Corner
SEPTEMBER 16, 2014
From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary.
Cision
JANUARY 22, 2016
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Some columns are merely Q&A, and a press release or pitch may not be useful.
PR Daily
FEBRUARY 10, 2016
It’s also helpful that the writer took time to seek out an individual with ties to the topic he’s pitching. Many marketers fall victim to reusing email lists from previous efforts, rather than investing time to determine which contacts have applicable ties to their latest pitch.
Ishmael's Corner
SEPTEMBER 30, 2014
With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers.
PR Daily
DECEMBER 10, 2015
The story, which quoted a staff endocrinologist and pediatrician, once again demonstrated the effectiveness of the hospital's brand journalism site, Checkup Daily. The brand journalism strategy has changed the way the nonprofit hospital handles news. brand journalism.
Cision
FEBRUARY 17, 2016
But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! Q: How do you know which reporters and influencers are the right ones to pitch?
Cision
SEPTEMBER 30, 2016
We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. It’s also very apparent when someone is pitching something they don’t understand or care about.
PR Daily
MAY 22, 2017
All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.
PRSay
APRIL 19, 2017
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.
Ishmael's Corner
JUNE 12, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia.
Ishmael's Corner
OCTOBER 4, 2016
The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal
Ishmael's Corner
DECEMBER 14, 2015
The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Cision
JUNE 10, 2015
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Featured Influencers HARO pitching USA Today
Cision
FEBRUARY 19, 2016
In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching. Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer.
Cision
MARCH 1, 2016
With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips?
PR Daily
MAY 25, 2017
When you make your pitch, get right to the point, providing well-researched facts. This premium on facts and accuracy demands that you do your research before making a pitch. Only 2 percent of respondents prefer receiving a pitch on a social media network.
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