Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

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Print vs. Online Monitoring

Media Bullseye

Print Persists. While print-only publications are not that common, they can be of particular importance for some clients. Furthermore, print continues to play an important role internationally, as there are still a lot of publications that aren’t fully online.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.

4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Best Practices Featured brand journalism

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

3 Factors That Shape Your Brand Journalism Strategy

Cision

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

4 ways journalism changes are affecting PR

PR Daily

The public could subscribe to a print publication or choose between a few news stations each night. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism.

Why the printed press release is all but dead

PR Daily

Brand journalism is content written in journalistic style, brand stories engagingly told. Intel, IBM, General Electric, Microsoft and McDonald’s are global pioneers of brand journalism.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. We know that, as quaint as it sounds in this digital age, nothing tops a story in print.

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Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep […]. Blog firefly pr Journalism marketing PR

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.

Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR

Ishmael's Corner

Journalism New York Times Visual Storytelling brand journalism business communication BuzzFeed corporate media digital media journalism business long-form journalism media properties paid media print media sponsored content storytelling storytelling in business communications target audience the New York Times traditional journalismThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Using Snapchat for storytelling is a brand journalism win

PR Daily

is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. So, what does the rise of Snapchat in journalism mean for reporters—along with their PR pro counterparts?

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Enter Blendle: The app that tries to do for print publications what Flipboard did for onlines, letting you mix and match articles from different magazines and newspapers. Either way, Blendle is a positive development for journalism and publishing.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. It’s not good for journalism to be losing its top practitioners. If something’s not good for journalism, it’s not good for PR.

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. .

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. .

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. Let''s all learn from print''s fall from grace.

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. It’s a boon for Apple’s curated news services and good bet to get more eyes on digital journalism. PR Apple journalism

Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Thought Leadership journalism News

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9 Media Relations Tips for 2016

Journalistics

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Has the Digital Age Affected the Impartiality of the Press?

Cision

Want to see how journalism is changing? Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values.

Prakky’s pick: Top sources of Australian media news

Prakkypedia

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”.

Radio 101

AP’s 2017 Stylebook Includes New Rules for Citing Gender

PRSay

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. You can buy the print edition at the AP store ( store.apstylebook.com) or via Amazon.

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Do Paid Media Walls Further Divide Our Nation?

Flatiron Communications

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month digital.

Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You

Stern + Associates

We’re no longer consuming news from a print newspaper delivered to our door in the morning. Marketing/PR Strategy Media Relations Thought Leadership Journalism media landscape Social MediaThe media is responding to the current digital climate. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

On social media, some mused about the future of journalism in the online age: What if there is literally no profitable model for digital news? If you’re mourning the collapse of clickbait journalism like HuffPo and Buzzfeed, consider a priority shift.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career.

Flacked Off

Mark My Words

This was PR as it professionalised; emerging out of journalism it took from its drudging forbearers the craft of finding a compelling story and the (soft) graft of leveraging relationships. Traditional journalism is being eviscerated by divestment in print in favour of online. Quality journalism continues to hold out against click-breath; its practitioners are hard-pressed toilers and need to be provided with engaging, relevant stories ready packaged for them to run with.

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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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9 Media Relations Tips for 2016

Journalistics

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Feeling Good: in defence of the New Day

Mark My Words

They didn’t switch from print to online and social- they just drifted from nowhere to a somewhere called facebook. This pressure to conform was exacerbated by its printing deadlines –due to sharing its presses with the Mirror- which meant it often missed evening news and sport results covered by other papers. In a digital age all newspapers print old news. Given the 30 year wait for a new print national the New Day ought to have been given longer than just nine weeks.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print? PR influence marketing journalism Off Script

Media trends—which newspapers do readers trust most?

Agility PR Solutions

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.