Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

Print 134

JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

Print 141

Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Print vs. Online Monitoring

Media Bullseye

Print Persists. While print-only publications are not that common, they can be of particular importance for some clients. Furthermore, print continues to play an important role internationally, as there are still a lot of publications that aren’t fully online.

Print 116

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.

What you didn’t know about the state of journalism

Agility PR Solutions

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. Print circulation has dwindled and audiences have fragmented across a near-infinite number of digital content […].

4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Best Practices Featured brand journalism

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

4 ways journalism changes are affecting PR

PR Daily

The public could subscribe to a print publication or choose between a few news stations each night. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism.

Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

3 Factors That Shape Your Brand Journalism Strategy

Cision

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Why the printed press release is all but dead

PR Daily

Brand journalism is content written in journalistic style, brand stories engagingly told. Intel, IBM, General Electric, Microsoft and McDonald’s are global pioneers of brand journalism.

Print 124

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. We know that, as quaint as it sounds in this digital age, nothing tops a story in print.

Print 171

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

B2C 124

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep […]. Blog firefly pr Journalism marketing PR

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

Print 76

Four Earned Media KPIs to Track

Critical Mention

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Print 98

Using Snapchat for storytelling is a brand journalism win

PR Daily

is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. So, what does the rise of Snapchat in journalism mean for reporters—along with their PR pro counterparts?

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. It’s not good for journalism to be losing its top practitioners. If something’s not good for journalism, it’s not good for PR.

Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR

Ishmael's Corner

Journalism New York Times Visual Storytelling brand journalism business communication BuzzFeed corporate media digital media journalism business long-form journalism media properties paid media print media sponsored content storytelling storytelling in business communications target audience the New York Times traditional journalismThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Print 61

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Enter Blendle: The app that tries to do for print publications what Flipboard did for onlines, letting you mix and match articles from different magazines and newspapers. Either way, Blendle is a positive development for journalism and publishing.

What the GateHouse/Gannett deal means for PR pros

PR Daily

Readers have moved online and get their news from social media, eroding print advertising sales. Newspaper executives see few options other than combining with each other to cut even more costs, from sharing printing operations to eliminating local copy editors and designers.

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. .

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. .

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. Let''s all learn from print''s fall from grace.

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages.

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. When award-winning journalist Rob Kunzia left journalism to pursue PR in 2015, he had this to say : First, I—you know, I could pay the rent.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. It’s a boon for Apple’s curated news services and good bet to get more eyes on digital journalism. PR Apple journalism

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Translating is a tricky business.

9 Media Relations Tips for 2016

Journalistics

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

Later editions of the print paper feature the words, “ASSAILING HATE BUT NOT GUNS.” Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing Media Relations Morning Scoop Social Media Visual & Video Communications

Has the Digital Age Affected the Impartiality of the Press?

Cision

Want to see how journalism is changing? Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values.

Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Thought Leadership journalism News

Study 99

Prakky’s pick: Top sources of Australian media news

Prakkypedia

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”.

Radio 101

Buzzfeed and Verizon Media announce staff cuts

PR Daily

On social media, some mused about the future of journalism in the online age: What if there is literally no profitable model for digital news? If you’re mourning the collapse of clickbait journalism like HuffPo and Buzzfeed, consider a priority shift.

Media 128

AP’s 2017 Stylebook Includes New Rules for Citing Gender

PRSay

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. You can buy the print edition at the AP store ( store.apstylebook.com) or via Amazon.

Print 123

Do Paid Media Walls Further Divide Our Nation?

Flatiron Communications

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month digital.

Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You

Stern + Associates

We’re no longer consuming news from a print newspaper delivered to our door in the morning. Marketing/PR Strategy Media Relations Thought Leadership Journalism media landscape Social MediaThe media is responding to the current digital climate. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.