Business Wire on Artificial Intelligence and Journalism

Business Wire

As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. events media relations

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). 2) Truly study the media.

Survey 373

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How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Media relations is hard and getting harder. It’s harder to know who is [the] media and who isn’t. Study the media.

Why the human element of media relations matters

PR Daily

It’s not always easy to befriend the so-called “media beast.” Nevertheless, all PR pros should be mindful of the human element in media relations to foster more positive press—now more than ever because fewer PR pros are honoring it. Featured Media Relations

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

This year’s survey polled 223 communications and public relations (PR) professionals. In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder. It’s harder to know who is media and who isn’t.

Survey 137

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 170

PR and journalism—we’re in this together

Agility PR Solutions

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. The post PR and journalism—we’re in this together appeared first on Agility PR Solutions.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Monitoring Media Lists.

What you didn’t know about the state of journalism

Agility PR Solutions

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

Facebook’s Instant Articles is a game-changer for social media managers. If you pay attention to online news, you’ll know this is Facebook’s third push for native media: first photos, then videos and now, written content.

Are the days of media relations coming to an end?

PR Daily

The sorry state of media relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media relations ends; content marketing begins. This is building public relations in the truest sense.

The Rise of “Gotcha!” Reporting and Fall of Journalism

Reputation Us

Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Media coverage is cumulative.

Survey 109

5 reasons media relations is not dead

PR Daily

Trends such as brand journalism , content marketing and social media are more present than ever in PR plans. This shift has some communicators questioning the need for traditional media relations and earned media coverage. Earned media is still king. Promotional efforts waged without advertising—also known as earned media—still reign as the top consumer influencer. News coverage amplifies brand journalism. Media relations is alive and well.

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Journalists want to have their own personal brand, and they’re forming that through social media. Go, go, go.

Mobile 107

Traditional Journalism’s Role in Social Influencer Marketing

5W PR

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions. Analysis Public Relations media relations

Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations.

Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. There’s a common thread to that list, of course: social media.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more.

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. Media relations efforts can aid in all of these endeavors. Layoffs. Buyouts.

3 missteps that can kill your media relations efforts

PR Daily

Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. PR pros should follow a similar strategy when it comes to media outreach. Ashley Carlisle is a brand relations strategist at.

How to Put the “Relationship” Back in Media Relations

Stern + Associates

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Public Relations/Communications Journalism media relations Public Relations

Do PR pros over-rely on media relations?

PR Daily

Media relations has long been a PR core commodity. Consider how the following have affected media relations: Investment in content marketing continues to rise. Content partnerships with major media outlets are also increasing in popularity.

Why Research is Key to Your Media Relations Strategy

Stern + Associates

The media landscape is in constant flux. The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group. Media Relations Journalism media relations PR research Social Media TechnologyThe value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. Our mindset.

How to master media relations in the digital age

PR Daily

Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Full report: 2018 Global Media Report by Onclusive.

Survey 136

4 ways journalism changes are affecting PR

PR Daily

The rise of digital-native media companies and niche outlets have made it harder to judge who's influential to your audience and difficult—if not at times impossible—to determine what publications act in a “journalistic manner.” What does that mean for media relations?

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

Media Relations Strategy: Why You Need to Chase the Beat in 2018

Stern + Associates

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Media Relations Media Under Threat digital media Journalism media relations PR profession search engines Social Media

Why the human element of media relations matters

PR Daily

It’s not always easy to befriend the so-called “media beast.”. Nevertheless, all PR pros should be mindful of the human element in media relations to foster more positive press—now more than ever because fewer PR pros are honoring it.

3 Ways to Revamp Your Media Relations Tactics

Stern + Associates

” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Media Relations Public Relations/Communications Social Media data editing Journalism VideoDid you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.”

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.