International Conference Preview: Bob Woodward on the Importance of Investigative Journalism


For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. “It’s Do a comprehensive look at what you’re trying to write about.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations.

4 ways journalism changes are affecting PR

PR Daily

A journalist is someone who writes articles, makes TV or radio content or covers events either in an objective way (yes, we know objective is a loaded word ) or for the benefit of their audiences. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

4 ways to start a writing habit

PR Daily

Here are some ways to develop a writing routine and avoid writers’ block. Forget about inspiration and get into the habit of writing every day. Yet, you can motivate yourself by creating writing habits. Whether you want to write every day, write to a word count or finish that screenplay, here are a few ways to get yourself in the habit of writing. Do you have a friend or colleague who can’t find time to write, either?

3 Questions to Ask Before Diving Into Brand Journalism


It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?

How Alexa Skills can improve your writing and stoke your motivation

PR Daily

If you want to get better at writing in English (or if you’re a strong writer but want to get more writing done), there are plenty of Alexa skills out there that can help you. Alexa skills that inspire you to write. Writing Motivation. Writing Quote of the Day.

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

3 Factors That Shape Your Brand Journalism Strategy


That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Writing is PR’s Foundation

HMA Public Relations

Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills! The post Writing is PR’s Foundation appeared first on HMA Public Relations.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionals

Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed

PR Daily

Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.” ” Zuckerberg reposted the Journal column on his personal Facebook page.

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.

How to write an article that will be picked up by a journalist

Public Relations Sydney

The post How to write an article that will be picked up by a journalist appeared first on Public Relations Sydney. Articles Catriona Pollard journalism target audience

'Discover' feature brings brand journalism to Snapchat

PR Daily

I remember sitting in a journalism lecture a long time ago and hearing a professor talk about how journalists of the future will need to know how to tell stories on mobile devices.

5 writing secrets to bolster your email campaigns

PR Daily

Writing great subject lines is the first step to eliciting clicks and opens. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. The post 5 writing secrets to bolster your email campaigns appeared first on PR Daily.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. Make sure you’re avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes. You might think your writing is excellent, but everyone makes mistakes. Ask a colleague to proofread your writing before publishing so you have another defense against incorrect grammar, erroneous spelling and other blunders.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Writing. His Twitter feed mirrors his blog and is a trove of writing tips and insights.

Journalism tactics for telling your story and securing coverage

PR Daily

One time, an editor declined my offer to write about an emerging artist. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Often, they select the pitch they can write quickly and with the least effort. Where’s the human interest in your story?

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. A common problem with corporate writing is that it’s full of lazy, meaningless verbs.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? If you want your company's story told, you'd better write it or shoot it yourself. Brand journalism is not a product pitch,” he says. “It

B2C 124

Should everything you write sound like Hemingway?

PR Daily

It's become common to hear the writing advice, "You need to write more like Ernest Hemingway!". The writing expert usually means your writing should be more concise, with more muscular verbs. However, one can’t help but wonder, is that really the best/only way to write?

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool.

Gawker Media resignations highlight struggle between journalism and PR

PR Daily

It is not whatever an editor thinks it is; it is not a license to write anything; it is a privilege, protected by the constitution, and carrying with it responsibilities. RELATED: Learn how you can win with words, stories, and message mapping at our PR Writing Summit in Chicago, Aug.

10 Research-Based Tips for Writing Better Content


When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. Don’t Write Like a (Corporate) Robot.

Should you write for free?

PR Daily

Should you write for free? Write for free : There''s never been a better time to find writing gigs. So what of the value of having your byline published, building your brand, your published writing as credential? Write it the same way you write for pay.

6 ways artificial intelligence is transforming writing

PR Daily

Are we going to see computers writing the next Great American Novel? Over the last decade or so, though, AI (artificial intelligence) has become increasingly sophisticated, and it’s influencing the world of writing in a number of interesting ways.

“Dear Marketing Diary,” or Why Marketers Should Keep a Journal

Shift Communications

But how many keep a journal? Many a marketer has suffered the frustration of sitting down to write a blog post…. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops.

3 writing lessons from infographics

PR Daily

It’s the same with PR writing,” he says. There are several techniques you can learn about and use, such as brain writing. David Poulson , a colleague of Gude’s at Michigan State University, teaches academics how to write more effectively for the public.

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

New website powers Denver Water's brand journalism

PR Daily

on its new brand journalism website, " Tap." Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism. ].

To jump from PR to journalism, focus on these 5 skills

PR Daily

Maybe you can't resist the allure of chasing and breaking a story, or perhaps you'd just like to publish your writing under your own byline. Whatever the reason, you've decided to make the less popular (but equally exciting) leap to journalism. Writing skills.

5 tips for transitioning from journalism to PR

PR Daily

For journalists switching careers, there’s often a steep learning curve, as it takes more than strong reporting, writing and editing skills to help clients and organizations succeed. The current era of successful journalism requires brand building and audience cultivation.

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? RELATED : Online Masters in Journalism.

6 deadly sins of nonprofit writing

PR Daily

Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing. Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good.

How data can affect your writing

PR Daily

This week’s roundup includes why writers must be data analysts, writing things that are never published and perspective from Stephen King. Robinson Meyer writes in The Atlantic that knowing this information can change the way you write, but that doesn't necessarily make for bad journalism.

Data 169

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.