Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

NewsWhip

MAY 16, 2024

I recently spoke to Chris Miles , the former Head of Strategy and strategic partnerships lead at CrowdTangle, as well as many top newsroom executives. Here’s a synthesis of the key competences newsrooms should seek in their replacement technology.

Reddit 78

Reddit Instagram Data LinkedIn 78

Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If How long have you been in journalism and how did you get started? I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing.

Meeting 84

Meeting Report Automotive Media 84

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. The technology is changing, as are the ways that readers receive information.

Journalism 120

Journalism Film Fashion Report 120

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Do not be afraid.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. I knew I’d found my calling.

Writing 120

Writing Engineering Journalism Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Answers to these hypothetical strategy questions are very telling. What’s your crisis PR background?

B2B 159

B2B Apparel Product Launch Agency 159

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 86

Software Pitching Internal International 86

Critical Mention

OCTOBER 25, 2021

Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. He is left trying to write down individual tweets, which is both humorous and pathetic. Until next time! Critical Mention.

Media 162

Media Fashion Television Radio 162

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Within this changing landscape, businesses need to focus on the content and media strategy. The technology , however, can best be outsourced to specialized companies. Press release! Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. What are some of the key components of a successful communication strategy? My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Investment Associate/Marketing, Wela Strategies 31. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. I’ve cited it as a useful link building strategy as well. Guest blogging is when you write a unique article to be published on an external website. I’ll be blunt: they are never good. In this post, I’ll show you exactly how.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.”

Analysis 90

Analysis SEO Guidelines Google 90

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 108

Media SEO Analytics Analysis 108

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. There’s a big opportunity to do this for specific target audiences by executing a vertical PR strategy. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To align communication strategies with organisational purpose and values. To conduct formative and evaluative research to underpin communication strategies and tactics.

Publicity 167

Publicity Ethics Training Education 167

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Technology 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

The Awards Blog

FEBRUARY 7, 2020

In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. Tell us about your awards strategy. We’d love to hear how you used it in your marketing strategy to increase sales or customer engagement. Let’s have a look.

Course 87

Course Conference Journalism Writing 87

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Marketing in general, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. And, he even added links to their sites. Your life is already AI-assisted.

Marketing 118

Marketing Social Media Trends Instagram 118

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. Images created by using Midjourney ‘s bot.

Ethics 52

Ethics System Crisis Management Data 52

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Cision

AUGUST 11, 2016

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. What do you see as the key components of a successful communication strategy? Also, know what has and hasn’t been published.

Corporate 0

Corporate Airlines Financial Journalism 0