Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Leading Through New Ideas and Innovation While thought leadership is a challenging PR strategy, it could also be seen as a major opportunity. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. Dark Reading. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue.

Publicity 147

Publicity Journalism Media Education 147

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Stern + Associates

MARCH 6, 2024

In this episode: Renowned MIT researcher Andrew McAfee tells us about his new book, “The Geek Way” and why he’s an optimist about the technology of tomorrow. Acclaimed New Yorker writer and lecturer at the UC Berkeley Graduate School of Journalism, Nick Romeo discusses his latest book, “The Alternative”.

Meeting 111

Meeting Journalism Groups Technology 111

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. The list goes on.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in.

Company 203

Company Trends Case Study Crisis Management 203

NewsWhip

DECEMBER 19, 2019

Content strategy is a long-term investment, with each part adding to a collective that lends credibility to your work. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. Embrace new technologies. Email Katherine via katherine.ellis@newswhip.com.

Strategy 103

Strategy Trends Storytelling Journalism 103

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. 3️ You will get the opportunity to engage in critical cross-sector knowledge-sharing, discussions and partnerships.

Mobile 88

Mobile Transportation Automotive Policies 88

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. Data analytics is an AI superpower Analytics is at the heart of ad tech.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Confab, The Content Strategy Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Confab, The Content Strategy Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. His career has spanned the intersection of business, technology, and communications. Hope is not a good PR strategy.” . It lives at the intersection of business, technology and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

MAY 10, 2023

An extension of the 5W brand, which was named after the five W’s of journalism: who, what, when, where and why, HOW strategically applies those continued principles of communication to the digital experience. ” Learn more about HOW at howagency.co and follow us on Instagram , Twitter and TikTok.

Agency 88

Agency B2C B2B Journalism 88

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”.

Brand 147

Brand Branding Crisis Exercises 147

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Stern + Associates

OCTOBER 3, 2023

The Future of Work: Balancing the Human + AI Equation For decades, technology has been helping humans perform tasks, taking the drudgery out of work, enhancing productivity and, in some cases, eliminating the need for people to be involved at all.

System 62

System Technology Leadership Groups 62

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I also work with clients on conference programming and event strategy. How long have you been in journalism and how did you get started?

Automotive 85

Automotive Meeting Media Mobile 85

The Proactive Report

NOVEMBER 21, 2022

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 177

Pitching Journalism Survey Report 177

Beyond PR

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 64

Strategy How To SEO Engineering 64

ImPRessions - Crenshaw Communications

APRIL 29, 2022

In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 146

Survey Software B2B Pitching 146

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Develop the PR strategy and keep the PR plan updated. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Beyond PR

FEBRUARY 20, 2018

Kevin Akeroyd: We’ve only done part of the equation, and that’s why bringing in the global leader in insights and analysis, as well as some pretty cool machine learning and AI technology as well. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

Strategy 69

Strategy Analysis Technology Measurement 69

Cision

JANUARY 2, 2018

Luckily, there’s a road map to lead you away from the paid-centric marketing approach and toward an owned media strategy. Facebook can fit into this strategy as a content-accelerating platform for owned media, but it should come second. So how do you open the door to creativity beyond the world of Facebook? About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0