The Hoyt Organization

MARCH 17, 2024

So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases. 5 Tips For Writing Press Releases That Grab Attention 1. Therefore, when writing your press release, ensure you present everything in a factual and objective manner.

Writing 52

Writing How To SEO Engineering 52

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Earning their attention.

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Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. technology, CPG, financial services, etc.)—make

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Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Effective pre-launch PR strategies include: Creating a waitlist on your website.

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. Strategies That Work. Write a blog post on the company website every week.

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The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This guide will discuss some key healthcare public relations strategies.

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Healthcare Strategy Publicity Pharmaceuticals 65

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. Align your SEO strategy with audience research. Consider these seven techniques: 1. Focus on search intent, not just keywords.

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Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

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Maxim Behar

APRIL 14, 2024

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. In one of the next editions, I asked my friend and namesake from Seattle, Howard Behar, to write a few words for the introduction. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. What does this have to do with your earned media strategy? The Times’ acquisition of Wordle is indicative of a larger strategy publishers are employing this year: diversifying their content to attract a greater number of viewers/subscribers.

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Strategy Media Journalism Banking 103

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. The technology scrapes information from the internet to create a written response based on probability, not reason.

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ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

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Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

5W PR

MAY 30, 2024

However, the ever-evolving media scene combined with the intrinsic technicalities of tech offerings makes designing an ideal tech PR strategy a formidable challenge. Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.

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B2B Policies Case Study Enterprise 291

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company?

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ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Plan initiatives by quarter. Eliminate risk where you can.

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Writing Comparison Product Launch Leadership 130

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act. Contact us to discuss your specific needs.

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Strategy Ethics Social Media Data 97

Stern + Associates

FEBRUARY 1, 2024

I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora. They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Hill, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103

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Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Business case writing best practices. Put all of the information you’ve gathered so far into a written business case document. Sara Eberle.

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Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most. ideas and execute them?

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Creativity Technology Marketing Web 79

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology.

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PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant. MarketMuse : MarketMuse is an AI Content Intelligence and Strategy Platform. So what does that mean?

Technology 65

Technology Marketing Tools Google 65

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

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Technology Big Data Video Data 115

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Is your content strategy moving in this direction? Content strategy is not one-size-fits-all, so begin by taking inventory of your business, buyer personas, and sales cycle before mapping content ideas. billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges.

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Software Tools Ethics Privacy 149

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

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ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

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Tools Trends Creativity B2B 353

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Technology 56

Technology Communications Insurance Insurance 56

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Tools such as SWOT (strengths, weaknesses, opportunities and threats) and PESTLE (political, economic, social, technology, legal and environmental) analysis are useful to help define a micro or macro environment. #5 6 Strategy. 5 Insights. Thanks for stopping by.

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Writing Publicity How To Measurement 106

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

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PRSay

NOVEMBER 17, 2023

14 on Strategies & Tactics Live , PRSA’s LinkedIn livestream. John Elsasser, editor-in-chief of PRSA’s award-winning Strategies and Tactics publication and host of S&T Live , asked Huyse whether she’s concerned about the quality of content being created by artificial intelligence. At PRSA’s ICON 2023 in Nashville, Tenn.,

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PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

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ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. In technology PR, it can be challenging to explain technical issues or products to a general audience. Warby Parker drove a 32% sales increase with our contextual technology.”) Wondering what to do between now and then?

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PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

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Journalism Public Affairs Ethics Technology 155

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You are in control.”

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