Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Join his free webinar on Sept. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips?

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Media Training Media Training Small Business 120

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs.

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Software Pitching Measurement Enterprise 89

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. Webinar attendees.”. Was that media mention an important interaction? Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Want more tips to help executives prepare for the next big interview? View Brad Phillip’s on-demand webinar! “I I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 141

Instagram Technology Resources Employee 141

Landis PR

JANUARY 24, 2022

The campaign involved a webinar, media relations effort and partnership with a major trade publication. Conducting these interviews also worked well as evergreen content that Altais could use for social media, marketing materials, etc. Related Articles: Fox 26 Houston (Luke Armstrong, CNS story).

Healthcare 52

Healthcare Video Pitching Examples 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Ask the really tough questions so everyone has confidence in their ability to tackle interviews successfully. Here are a couple ideas; Media resource. There’s another powerful tool in the PR toolbox — Thought Leadership.

Leadership 83

Leadership Print Training Radio 83

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

NOVEMBER 14, 2022

We also participate in conferences so I spend some of my time working on presentations and webinars. Finish this sentence: If I am not reporting, I am … editing copy, planning coverage, scheduling test vehicles and working with contributors. What advice do you have for PR people that want to pitch you?

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.).

Engineering 78

Engineering Automotive Agriculture Media 78

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Landing a second date comes down to knowing exactly what kind of connection journalists are looking for.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The best story ideas come from jumping on a call with an expert on the client side to discuss and brainstorm, volunteering to attend a client event or sitting in on a webinar.

Skype 60

Skype Creativity Education Construction 60

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Optimize your targeting, outreach and media relations strategies. Stay organized with everything in one place. Look at the data and ask what it is showing you.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

OCTOBER 12, 2010

She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. Get Shareaholic test Filed under Interviews , Personal , Philanthropy | Tags: c25k , causes , couch to 5k , lindsay allen , Philanthropy , running , special olympics michigan | Comments (8) Site settings comment help?

Twitter 85

Twitter Training Facebook Measurement 85

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). That got a big “check&# from me. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

5W PR

SEPTEMBER 11, 2023

PR efforts can include op-eds, interviews, and speaking engagements for researchers to share their expertise and insights. Influencers can communicate health and wellness research studies in a relatable and engaging manner to their followers. Media coverage increases the visibility of the study and helps in reaching a broader audience.

Publicity 78

Publicity Communications Study Storytelling 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PRSay

JUNE 11, 2021

How did you manage the barrage of media requests, which topped 40 per day? We also used this tracking system to expand our list of media contacts. Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia.

Publicity 157

Publicity Social Media Report Fashion 157

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

APRIL 25, 2017

Some examples include: Solicit interviews with independent speakers and panelists. Interview partners or customers planning to attend. See these related posts: Media Relations: Proven Ways to Get More Out of It. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Sales people belong in the booth.

Trade Shows 85

Trade Shows B2B Conference Marketing 85

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. While collaboration doesn’t necessarily work for every type of communication, we suggest collaborating on online media. Know your Audience.

Company 81

Company Brand Branding B2C 81

Waxing UnLyrical

NOVEMBER 24, 2010

Or, if we PR pros become smarter about looking beyond the traditional boundaries of our media-relations focused discipline, will it – in time – take the lead? Will WOM become an integral part of an increasingly integrated communications offering from all agencies? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. to rock your social media and content marketing. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48