Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 124

Journalism Media Relations Report Survey 124

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

JUNE 11, 2020

Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.” That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. Webinar] appeared first on Sword and the Script.

Survey 88

Survey Ethics Media Relations Report 88

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Webinar Speakers. Anne Keogh.

Pitching 195

Pitching Media Data Technology 195

Onclusive

FEBRUARY 28, 2022

During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.

Measurement 418

Measurement Training Data Technology 418

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Onclusive

APRIL 5, 2019

To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and media relations outreach.

Communications 284

Communications Measurement Strategy Media Relations 284

Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning.

Analytics 195

Analytics Policies Data Tools 195

Business Wire

JUNE 30, 2022

And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.

Pitching 386

Pitching Internal International Blogging 386

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Want to see the value of your PR and social media campaigns?

Analytics 120

Analytics Media Relations Media Software 120

Axia PR

APRIL 10, 2019

ET, with a special " Questions & Answers from a Public Relations Professional," webinar. Learn about media relations, online reputation management, and social media. Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m.

Publicity 48

Publicity Reputation Social Media Media Relations 48

Agility PR Solutions

JUNE 15, 2023

Integrating SaaS PR tactics like sharing press releases, building media relations, conducting case studies, hosting webinars and podcasts, and newsjacking can work wonders for bootstrapped SaaS […] The post 4 ways PR can help bootstrapped SaaS startups to win customers appeared first on Agility PR Solutions.

Case Study 85

Case Study Resources Study Media Relations 85

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 314

Report Blogging Pitching Company 314

Agility PR Solutions

JANUARY 19, 2022

Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building.

Pitching 113

Pitching Media Relations Media Publicity 113

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 28, 2021

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. How 2,400 Journalists Use Social Media for Reporting . See you next year!

Blogging 131

Blogging Software Google Content Marketing 131

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

The balance of paid and organic social media in a given program should be determined according to the social platform involved. The mix should vary according to program goals, and you may choose to incorporate more paid media one platform while organic may better suit another.

Social Media 344

Social Media Media B2B Leadership 344

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PR Week Webinars. PRSSA Webinars. Share Tweet Share.

Resources 136

Resources Communications Education Guidelines 136

Onclusive

SEPTEMBER 7, 2021

Through strong media relations, we were able to successfully tell our story to a variety of audiences including our clients, Members, reporters, and investors.”. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

Onclusive

APRIL 15, 2020

Onclusive has a number of customer success stories that highlight these types of accomplishments: Livongo: Messaging & Media Relations for an Award-Winning IPO. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th! Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Find your organization’s best stories. Regional Foundation.

Storytelling 161

Storytelling Media Nonprofit Government 161

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

PRSay

FEBRUARY 15, 2019

This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 120

Pitching Media Relations Examples Course 120

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. And then I said something that became the most-tweeted quote from the webinar. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 102

Pitching Media Relations Examples Creativity 102

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Additionally the company can host a webinar with industry professionals for an even deeper dive into the product and use the best segments in a social campaign.

SEO 221

SEO Data B2B Writing 221

The Hoffman Agency

SEPTEMBER 26, 2022

The project that I enjoyed the most was the webinar I attended with Kristopher for OpenLight. While the webinar itself was an immense learning experience, what was even more enjoyable was distilling everything I had heard, seen and absorbed into proactive media relations efforts.

Meeting 69

Meeting Internal International Agency 69

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

HMA Public Relations

MARCH 1, 2023

Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.

Pitching 73

Pitching Blogging Media Relations Media 73

Onclusive

APRIL 15, 2020

Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th! To show credible proof of success, you can draw on specific examples of communications teams who have increased revenue, saved time, and reached business objectives by using data.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195