5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

NOVEMBER 14, 2022

We also participate in conferences so I spend some of my time working on presentations and webinars. I’m also an active community volunteer, serving as an officer in my local Sons of the American Legion squadron, which lately involves helping to run a huge outdoor cornhole league.

Automotive 82

Automotive Engineering System Media 82

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. Through our social media channels, we always aim to promote our content in a way that anyone — especially those without scientific training — could understand.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

APRIL 25, 2017

Some examples include: Solicit interviews with independent speakers and panelists. Interview partners or customers planning to attend. See these related posts: Media Relations: Proven Ways to Get More Out of It. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Sales people belong in the booth.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

OCTOBER 12, 2010

Lindsay Allen is a veteran communicator whose love of words began at an early age. She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich.

Twitter 85

Twitter Training Facebook Measurement 85

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). That got a big “check&# from me. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Lesson #6 - Transform Your Customers into A Community. Her fans have embraced the collective moniker, “Swifties.”

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. Will WOM become an integral part of an increasingly integrated communications offering from all agencies? They listen a LOT. Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106