ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. The answer may be a strategic thought leadership plan. How do you leverage that thought capital?

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Voice search not only changes how consumers access information, but also how they perceive and trust brands. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Ethical Voices

APRIL 3, 2023

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. I had a great leadership team. We all take information, assumptions and data differently.

Ethics 78

Ethics Privacy Data Financial 78

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156

Agency Communications B2C Creativity 156

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.” Always looking ahead, she offers sound advice to visionary leaders: “Buckle up!

Leadership 62

Leadership Data Big Data Employee 62

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

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LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology.

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Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Don’t fear the vertical. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Anything from bank account information to personal identification. Transparency is also crucial for building trust.

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Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in.

Company 203

Company Trends Case Study Crisis Management 203

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. What kind of information do you prefer to receive? I especially prefer story pitches where an end user of the technology (i.e.

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Today, PR strategy is often informed by data insights.

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Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. It often comes down to the right media strategy.

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Strategy Media Measurement Product Launch 287

Bianchi Biz Blog

APRIL 3, 2024

The Leadership Summit – Taking place on the expo floor, the Leadership Summit portion of WCX features industry executives participating in a series of roundtable discussions focusing on the intersection of technology and business. For more information, visit: [link]. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. All senior members of a company’s staff bring experiences and insights that help inform business decisions and communications strategies. Take control of your unique career journey, including your job search, and set your own rules.

How To 176

How To Employee Nonprofit Technology 176

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice named Director of Ad Tech to support expanding client roster.

B2B 170

B2B Leadership Technology Web 170

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. Cision shakes up C-suite again Cision has swapped out its leadership again.

Software 162

Software Marketing Leadership B2B 162

PRSay

NOVEMBER 15, 2023

By understanding our audience and our employees, and meeting them where they are with information they need — not just what we want them to know — we hope [that empathy] frees a little room in their attention span to continue reading [what] we would like them to be aware of. We don’t feel like we’re quite there yet.

Employee 125

Employee Internal International Storytelling 125

Stern + Associates

OCTOBER 12, 2017

to its preeminent position in the technology marketplace also directly impacted how we view and consume information. And, The post How to Develop Thought Leadership: Following Steve Jobs’ Example appeared first on Stern Strategy Group. However defined, there’s no doubt that the leader who propelled Apple Inc.

Leadership 75

Leadership Examples How To Groups 75

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected. Inadequate technology can impede internal comms through several avenues.

Internal 95

Internal International Communications Employee 95

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 2, 2023

Instant text-to-video Posting information and materials online is easy but generating interest and engagement is often a lot more difficult. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Best of all, they’re quick and tailored to the occasion.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. PR teams should subscribe to individual Substack newsletters to stay informed, of course.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

OCTOBER 12, 2021

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. Improved technology is on the wish list, as well. Using data & technology to support your business case. Why build a business case for PR.

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Resources Technology Data Tools 195

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 143

Financial Marketing Survey B2B 143

Onclusive

MARCH 29, 2022

If you want everything automated, easy to set up and use on your own, ask for the information about their standard offering. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

PRSay

DECEMBER 7, 2023

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

Journalism 177

Journalism Real Estate Survey Report 177

PRSay

OCTOBER 3, 2017

No matter the size of the organization or the industry it operates in, every company faces the same challenge of effectively delivering important information and messaging. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging.

Technology 66

Technology Communications Mobile Internal 66

PRSay

DECEMBER 23, 2022

As CNET reports , the bot called ChatGPT lets you type questions, which it then answers in conversational, if somewhat stilted language, derived from information on the internet. The chatbot and similar tools might be used in ways that undermine trust in information and discourage public discourse, NiemanLab predicts. “We

Government 131

Government Technology Journalism Writing 131

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. While ChatGPT’s artificial intelligence lets it learn from interacting with humans, the technology is only as good as the questions we ask it.

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Publicity Software Education Technology 173