Sword and the Script

NOVEMBER 3, 2015

Industry reading.” Or a knowledge measurement – a test of information retention? The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” The Value of Daily Industry Reading. The 6 PR Outputs of Industry Reading.

Industry 60

Industry Pitching Survey Twitter 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0.

Data 92

Data Meeting Measurement Guidelines 92

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. State of The Art Audience Metrics.

Media 73

Media Google Measurement Print 73

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Didn’t see a P&L for Stark Industries, though. * * *.

Software 92

Software Banking Technology Data 92

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. By Industry. By International Standards. Multimedia Embed.

Writing 52

Writing System Automotive SEO 52

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). billion ,” according to a new report from Burton-Taylor International Consulting. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 174

Survey Marketing B2B Study 174

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Things gradually changed with the Panda, Penguin, Pigeon and other updates. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags.

Travel 120

Travel Technology Airlines Wireless 120

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Technology Video YouTube 49

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Be aware of what’s being said in your industry, across all channels, at all times, so that you can identify opportunities to adapt your content strategy. In doing so, you will see your earned media ROI soar in 2017.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. and measure the effectiveness of your collective marketing efforts.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. In other words, as an industry, we’ve amped up the demand for creative content 10-fold but are only beginning to think about investments in the supply.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Do what makes the most sense for your brand. #6. Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Things gradually changed with the Panda, Penguin, Pigeon and other updates. you can benefit a lot.

How To 40

How To Engineering Content Marketing Advertising 40

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J.

Marketing 40

Marketing Mobile Engineering Technology 40

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Piktochart : PIktochart is an online infographics tool. Schedule tweets, monitor keywords, accounts, hashtags, and lists of people (so you can engage and retweet with influencers, supporters and industry accounts), and set up a dashboard to best suit your needs.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. The first part compares finance against other industries and highlights content benchmarks. Money affects everyone.

Financial 83

Financial Industry Report Insurance 83

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Now, the methods are used worldwide in numerous and diverse industries including education and social work.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. PR measurement.

B2B 114

B2B Marketing Survey Software 114

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 120

eBook Product Launch Software Internal 120