Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

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JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Communications 370

Communications Strategy Social Media Reputation 370

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Communications Advertising 40

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

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Measurement Communications Social Media Crisis Communications 247

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison Media 52

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. ” AMEC chairman and EMEA Managing Director at Cision, Jeremy Thompson , says: “Metrics are the heart of measurement. Couldn’t make it?

Internal 120

Internal International Measurement Communications 120

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? Also look at how innovators in other industries are earning publicity. Don’t limit your tracking to your brand though.

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Measurement Brand Branding Pitching 159

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JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

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APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

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Measurement B2B Google Media 136

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DECEMBER 6, 2021

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

Media 370

Media Social Media Radio Brand 370

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AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Social Media 370

Social Media Crisis Communications Reputation Media 370

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. Talent remains the number one challenge for the public relations industry. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent. It’s not all bad news.

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Measurement Survey Industry Report 61

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DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

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Conference Marketing Content Marketing Case Study 329

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JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve.

Media 418

Media Strategy Advertising Advertising 418

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Guest Post by Todd Murphy. ” Real as opposed to what: Lies, half-truths?

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Storytelling Measurement Ethics Publicity 84

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Publicity 153

Publicity Industry Agency Media 153

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Here are 10 takeaways from this most important industry conference: 1. On data and measurement: “It’s not activity-based and about a book of news clips.

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Conference Internal International Storytelling 100

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AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Media Survey Communications 418

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. We are thrilled we can give the industry much needed connections between our Media Monitoring and Media Contact Database functionality in our platform.

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Media Industry Radio Analytics 78

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AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Media Training.

Crisis Communications 397

Crisis Communications Media Training Social Media Agency 397

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

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Content Marketing Measurement Marketing SEO 72

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JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Content Marketing 256

Content Marketing Conference Marketing Social Media 256

The Hoyt Organization

SEPTEMBER 8, 2023

Knowing what the industry is predicting for the coming months will help you stay ahead of the curve. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 105

Trends Brand Branding Data-Driven PR 105

Karen Freberg

SEPTEMBER 20, 2021

I had lots of international talks, professional presentations, and book chapters, but two research articles. Back in 2011, the industry was talking about influencers – but academia? Evaluate what best practices have been done with the industry, previous studies, and your own experience and expertise. That’s it!

Measurement 83

Measurement Study Conference Industry 83

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. At a top PR agency , winning a new client is when the real work starts.

How To 218

How To Pitching Media Case Study 218

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. At a top PR agency , winning a new client is when the real work starts.

How To 218

How To Pitching Media Case Study 218

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. By Seedepth.

Measurement 50

Measurement Twitter Analytics Communications 50

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Social Media 78

Social Media Storytelling Internal International 78

Wadds Inc.

MARCH 15, 2023

Is the public relations industry good at proving its value? That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach.

Technology 91

Technology Data Publicity Analysis 91

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 144

Survey Communications Media Relations Social Media 144

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NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. At the world’s leading content marketing conference, Content Marketing World, you can learn and network with the best and the brightest in the content marketing industry. Public Relations Society of America (PRSA) International Conference.

Content Marketing 210

Content Marketing Conference Marketing Media Relations 210

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197

Publicity Corporate Public Affairs Government 197

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

Report 203

Report Print Social Media Publicity 203

Stephen Waddington

JULY 3, 2017

I’ve been judging industry awards. Use the Specific, Measurable, Attainable, Relevant and Timely (SMART) model and you won’t go far wrong. #14 Internal communications and vertical industry categories are almost always under indexed in public relations award schemes. 1 Proofing. Get at least two people to proof your entry.

Publicity 116

Publicity Industry Agency Social Media 116

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

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Measurement Agency Analytics Comparison 50

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APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Tell a Measurably Better Story.

Storytelling 284

Storytelling B2C Pitching Measurement 284