Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

wiredPRworks

AUGUST 19, 2019

George Eastman revolutionized photography when he invented dry, rolled film and the portable, hand-held Kodak ® camera in 1888. Edwin Herbert Land built off Eastman’s accomplishments with rolled film to advance photography even farther. in 1937, Land worked on developing instantaneous film that produced a finish print in one minute.

Film 82

Film Print Engineering System 82

Prohibition

OCTOBER 14, 2021

Here’s a little snapshot at September: Boots/CEWE: We headed to Nottingham for a shoot with Europe’s leading photo printing company CEWE, to capture some great in-store content at Boots where CEWE are now the exclusive in-store photo printing option! All our fab filming work will soon be shared across social, so keep your eyes peeled!

Print 62

Print Film Retail Travel 62

PRSay

MARCH 29, 2021

Critics in social media, the British press and elsewhere were quick to question the self-professed naivete of Markle — a worldly woman who was previously married to a film producer — and Prince Harry, who has had his own share of worldly experiences. He has been a regular contributor to national business.

Media Training 180

Media Training Training Interviews Media 180

The Resolution Blog

AUGUST 19, 2019

bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. That’s the one thing that the agency and brand universe are way ahead of: knowing their market, knowing their analytics, and knowing how people are engaging with things. That amount of content and who can engage with it is just huge.

Film 120

Film Instagram Sports Analytics 120

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. We’ve got to say it – we’re firmly team Barbie here at Prohibition PR!

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Have they changed due to market forces or competitive challenges? Film distributor A24 does a great job of announcing its film and TV work, for example. If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications.

Brand 160

Brand Branding Film Internal 160

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? 11 with legendary marketer Mark Addicks, the former Chief Marketing Officer of General Mills.

Brand 48

Brand Branding Marketing Film 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

5W PR

AUGUST 27, 2018

In print, Marvel planned some truly shocking storylines. The combination of print Renaissance and film success proved to be a resurrection for Marvel to rival that of any of its famous heroes. Nintendo absolutely dominated the late 80s and 90s video game market.

Company 87

Company Airlines Print Government 87

Critical Mention

JUNE 22, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 105

Communications Community Crisis Film 105

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60

Brand Branding Film Print 60

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. And so Marketing Dynamix was born. for the first time in an EMEA B2B marketing campaign?—?Snapchat

B2B 120

B2B B2C Facebook Storytelling 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 81

Communications Community Crisis Film 81

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Smirnoff vodka (largest anamorphic painting).

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. From print to digital. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. The Center for Business and Industrial Marketing works with companies to solve complex issues in B2B marketing and sales, by taking a rigorous, evidence-based approach.

Technology 102

Technology System Data Leadership 102

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. The result of a bona fide scientist taking the film crew along for a day? If you enjoyed this post, you might also like: Kevin Spacey: Conflict as a Marketing Counter Narrative.

Storytelling 60

Storytelling Film Interviews Policies 60

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story.

Media Relations 60

Media Relations Media Interviews Pitching 60

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

DECEMBER 13, 2012

Draw out a storyline for your video before filming. Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , one of the nation’s largest providers of promotional products for businesses large and small. Christopher regularly contributes to the Promo & Marketing Wall blog.

How To 81

How To Banking Wireless Video 81

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling.

Mobile 40

Mobile Film Media Training Video 40

wiredPRworks

SEPTEMBER 11, 2018

Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 40

Communications Community Crisis Film 40

PR Conversations

JULY 17, 2014

And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. What do you regard as the lowest depth of misery in PR? No, not really.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By So, where can PR and marketing staff get started in telling their brand’s story? In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 2) Snakes on Capitol Hill.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

wiredPRworks

SEPTEMBER 11, 2016

Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. While the press could and would cover news, it would be on their deadline and in their voice.

Community 40

Community Writing Education Film 40

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Hot off the printed press. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: She’s a marketing expert. 2: Influence: The Psychology of Persuasion by Robert B.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 22, 2018

Names of films and books that have entered the lexicon of the English language, and are used as shorthand to mean something else, are rendered lower-case. Eighty per cent of corrections (drops of between ten and 20%) don’t turn into bear markets (drops of 20%-plus). Sail away from the safe harbour. bucketload. bullet points.

Writing 95

Writing Google Comparison Government 95

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85