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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. We’ve got to say it – we’re firmly team Barbie here at Prohibition PR! Warner Bros.

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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By So, where can PR and marketing staff get started in telling their brand’s story? In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. million worth of media coverage.

Viral 88
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Controversy PR: how brands cash in on the offence economy

Mark My Words

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom. But think of it this way.

Brand 60
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The art of controversial PR

Mark My Words

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Needless to say, the gallery had to order more prints.

Print 60
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?