Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 5) Clowning around at Walter Reed.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Employees and communities want to hear about the history of local companies, but companies don’t often devote the time, money or bandwidth to kick start the preservation of their legacy.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

SEPTEMBER 11, 2016

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on.

Community 40

Community Writing Education Film 40

PRSay

MARCH 29, 2021

Critics in social media, the British press and elsewhere were quick to question the self-professed naivete of Markle — a worldly woman who was previously married to a film producer — and Prince Harry, who has had his own share of worldly experiences. He has been a regular contributor to national business.

Media Training 182

Media Training Training Interviews Media 182

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Source: VidaVibrante ).

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. It may not have been the PR campaign the studio had in mind but it has certainly lodged the film in parents’ minds as the Easter holidays loom.

Brand 60

Brand Branding Film Print 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Have they changed due to market forces or competitive challenges? Film distributor A24 does a great job of announcing its film and TV work, for example. If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications.

Brand 160

Brand Branding Film Internal 160

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52