The Resolution Blog

AUGUST 19, 2019

bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. And then you say that someone comes in especially to film for Snapchat. How do you feel coming from that background when you see an influencer video that’s just been filmed on an iPhone being shared and doing really well?

Film 120

Film Instagram Sports Analytics 120

5W PR

JULY 5, 2020

If you are going to be filmed, dress professionally. For radio, podcasts, or print interviews, you can be a little more relaxed in how you dress, but you still want to be professional, so if they are filming, suit and tie for a man are good, for the others, still a suit jacket and button-up shirt or nice turtleneck will work well.

Media Training 78

Media Training Training Trends Media 78

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. More outrageous guerrilla marketing type events should, of course, also be filmed. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Prohibition

JULY 5, 2019

Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. Winners were gifted with an award-winning CEWE canvas print of their restored photo, so they could treasure and preserve their snapshot of history forever.

Print 54

Print Film Instagram Creativity 54

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In More outrageous guerrilla marketing type events should, of course, also be filmed. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 133

Strategy Marketing Trade Shows Video 133

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage.

Wireless 62

Wireless Retail B2C Instagram 62

Stephen Waddington

NOVEMBER 6, 2019

Films, videos and photographs from Government libraries should not be made available to political parties. Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material.

Resources 62

Resources Communications Government Policies 62

Mark My Words

OCTOBER 9, 2017

One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. In the US copy approval has long been an established trade-off.

Film 83

Film Interviews Print Conference 83

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 105

Communications Community Crisis Film 105

5W PR

AUGUST 27, 2018

In print, Marvel planned some truly shocking storylines. The combination of print Renaissance and film success proved to be a resurrection for Marvel to rival that of any of its famous heroes. New artists, new direction, and new life in some of the most iconic characters in comics.

Company 87

Company Airlines Print Government 87

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet.

Pitching 83

Pitching Writing Film How To 83

Mark My Words

OCTOBER 9, 2017

One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. In the US copy approval has long been an established trade-off.

Film 60

Film Interviews Print Conference 60

Where the Fishermen Ain't

OCTOBER 3, 2014

I have a new piece up at Edelman.Com inspired by the excellent short film Scattered. [Do] Any PR professional who has ever had an executive ask “…but is it in the print edition?” com called the subject of this haunting short film “ the worst crime you never imagined.”. Sound dramatic? I won''t say too much more.

Film 22

Film Media Print Reputation 22

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 81

Communications Community Crisis Film 81

Sword and the Script

JULY 7, 2015

The result of a bona fide scientist taking the film crew along for a day? Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. “And I said, ‘No, of course not. That sounds like a ridiculous fisherman story,’” Davis says.

Storytelling 60

Storytelling Film Interviews Policies 60

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand. Better inform your audience. Use Video Content to Score Well with Journalists.

Video 62

Video Strategy SEO Engineering 62

MaccaPR

FEBRUARY 11, 2016

Featuring a collection of interviews, video booths and film, the video asks one simple question: “What is one thing you want the world to know about your family?” From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams.

Brand 48

Brand Branding Marketing Film 48

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. From print to digital. Additional duties. Comms more valued.

Communications 120

Communications Crisis Internal International 120

Cision

APRIL 12, 2016

At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments.

B2B 120

B2B B2C Facebook Storytelling 120

Wildfire

JULY 16, 2018

The numbers of broadcast content are quite similar to national print publications and many trade publications. You might have the best story in the world but if the camera crew and reporters can’t get there to film it, then it’s a lot of wasted effort. Keep this in mind when pitching and developing a story. Plan early.

Pitching 40

Pitching Radio Film Print 40

Prakkypedia

MARCH 8, 2015

Indie film premiere. We can fall into the trap of inviting people with thousands of Instagram or Twitter followers, while forgetting that influential print journalist who has been working that sector for decades. They know that the guest lists for the events below are likely to be very different: Launch of a new fashion line.

Fashion 60

Fashion Local Film Community 60

Prohibition

JULY 10, 2019

The commercial showed clips and images of sexism in films, boardrooms and also violence. The campaign was hijacked as social media users used the platform to post racist and anti-Semitic messages that were printed on the back of the shirts with references made to Hitler, Madeleine McCann and the Hillsborough disaster.

Fashion 75

Fashion Telecommunications Crisis Training 75

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It’s a film that very well may also inspire the next generation of journalists.

Newspapers 28

Newspapers Film Journalism Web 28

PR 20/20

OCTOBER 12, 2017

The film grossed over $140 million USD at the box office; it was made on a budget of less than $1 million. Ultimately, 20th Century Fox decided to take a chance on the film. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

OCTOBER 4, 2016

We have so many of the key ingredients for a robust technology sector: A great network infrastructure , key technologies being spawned from Georgia Tech , several tech-related companies including data services and analytics, a large film and media presence, a healthy set of technology incubators and investment groups.

Technology 102

Technology System Data Leadership 102

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

DECEMBER 14, 2014

Like Eden I’m also looking forward to seeing the film adaptation over the holidays. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Norton's Notes

DECEMBER 21, 2016

Personalised templates, and templates used for sheer comedic effect were distributed and shared across all channels, and this personalised image achieved meme-status, giving the film exposure in every corner of the internet. They gave up on TV and print, and have had a year of self-titled ‘social madness’. Here’s some examples.

Social Media 28

Social Media Viral Film Media 28

PRSay

JUNE 6, 2017

What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way.

Wireless 84

Wireless Storytelling Radio Analysis 84

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling.

Mobile 40

Mobile Film Media Training Video 40

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. I do enjoy what I am doing right now: coaching and advising top executives.

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

MARCH 23, 2011

Anyway, while Business Administration professor Ronald Camp and I decided that his topic should be about the benefits of male and female leadership, it was our pre-filming conversation about the differences between managers and leaders that struck me. I thought all managers were leaders. Apparently not.

Leadership 67

Leadership Film Social Media Energy 67