Critical Mention

JUNE 22, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 2) Snakes on Capitol Hill. Talk to Us!

Publicity 84

Publicity Radio Crisis Crisis Communications 84

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52