5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. It’s brilliant.

Technology 93

Technology Software Resources Pitching 93

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Interview them and share THEIR opinions, not yours. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. One caveat – MAKE SURE it actually is their voice.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. His first book, 99.3 Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 94

Technology Meeting Media Analytics 94

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Better Writing Blogs. Company blogs are no longer a luxury, and this site can be a terrific resource for teams looking to start a new blog or improve an existing one. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

MARCH 22, 2024

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Remote PR Jobs

SEPTEMBER 25, 2023

An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access. Pro-Tip: Lead Time Regardless of which strategy you choose, the most successful funding PR efforts have one thing in common: They give reporters ample time to write the story.

How To 100

How To Report Pitching LinkedIn 100

The Hoffman Agency

OCTOBER 4, 2022

I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog. Something that stood out to me in the interview process was how caring and eager of all of Hoffman’s employees were to help. Lastly, utilize all the resources you are provided with and trust yourself.

Internal 36

Internal International Policies Resources 36

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

OCTOBER 4, 2022

They have seemingly infinite resources and insurmountable access to talent and machinery. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. Perspective.

Technology 81

Technology Company Analytics Writing 81

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. Once approved as final, you would then log in (as them) and post it.

Corporate 100

Corporate Leadership Brand Branding 100

Cision

JULY 29, 2015

You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights.

Interviews 120

Interviews Comparison Video Exercises 120

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. Part of that was interviewing people at a metro stop and getting their takes on this. How long have we been writing press releases, calling somebody the leading provider of X.

Ethics 105

Ethics Data Training Agency 105

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

JANUARY 23, 2023

Well, in this particular place, she was making some claims about this competitor that were just simply not true and they were in writing. You can have a big agency and say we have more resources and we can do things that a small agency can’t do. Incorporate ethics into your company values, employee training and culture.

Ethics 77

Ethics Publicity Education Reputation 77

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. Kennedy once noted, “The Chinese use two brush strokes to write the word ‘crisis.’ As President John F.

Crisis 120

Crisis Corporate Construction Communications 120

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Each episode ends with THE LIGHTNING ROUND where John extracts priceless resources and action steps for you, FIRE NATION! 13) Mike Stelzner. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

PR in High Definition

MARCH 24, 2020

You’re better to establish the company in two key countries, than spread resources too thin and have a fleeting presence in four switch on, switch off countries. In this scenario, ‘investment’ is in the availability of employees, not the monetary cost of PR activities. Another common faux pas is bundling results.

Local 48

Local Case Study Agency Resources 48

Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. You might have read it.

Storytelling 147

Storytelling Local Case Study Television 147

Victorious PR

FEBRUARY 22, 2023

Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. Learn how to successfully pitch a journalist and write a successful pitch to get into top publications.

Real Estate 52

Real Estate Course Pitching Education 52

Buzzstream

JUNE 5, 2024

ResumeBuilder’s AI Interview Study Strategy: Using survey data from a full-service paid platform to create a pitchable post. One study from ResumeBuilder.com used SurveyMonkey to craft a survey around the interview process from a company hiring standpoint. I’m writing this piece during Mental Health Awareness Month in May.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

FEBRUARY 2, 2016

How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. Fouts writes, “Being mindful is about being present -right here, right now. Secret Scale of Employees.

Social Media 60

Social Media Marketing Media Employee 60

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. PR can support all of these areas and more, so set a budget and know what you want to achieve before interviewing agencies. Should we hire a consultant? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

JUNE 2, 2017

In honor of that event, we’re revisiting our interview with her. I can write those releases. It was a ridiculously simplistic thought process and, of course, I came to learn that PR is much, much more than just writing press releases. Why did you decide to pursue a career in public relations? I can do PR. At PT&Co.,

Hotels 110

Hotels Leadership Agency Industry 110

Ishmael's Corner

AUGUST 20, 2014

Journalists are reporting that most federal agencies prohibit their employees from communicating with the press unless the bosses have public relations staffers sitting in on the conversations. Reporters seeking interviews are expected to seek permission, often providing questions in advance. Contact is often blocked completely.

Public Affairs 103

Public Affairs Government Agency Interviews 103

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Industry Creativity 245